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Great songs that test poorly

Wow Mike, it sounds like you have got this. What a great mix and plan of involving the community. You should do well. With a pro handling music I would think the progression of the flow of music to be not so jarring in extremes to cause people to tune away.

One thing I did at one LPFM that sadly never got on air but soft launched online, was having people in the community doing liners for the station. The population base is bigger than the community I was to reach but when people hear a name they know whether it be a city council person, school principal and such, it helps build a bond to the station. (I had over 50% of my board change from the board listed on the CP application, something you could not correct back then).
 
david said:
That's me... and as per your suggestions I have:
  • Labeling - moved the links for the streaming apps to the top of the home page and added the messaging "Listen to KLBP Live via:"
  • Merch - we currently sell it at our various tabling events around town... and I will explore with another web member of our team about setting up an ecommerce mechanism for purchases too. That may stretch beyond our team's capability right now but is a good idea worth exploring.
    • Ditto with the music request feature... which may also stretch beyond our programming software's capabilities. Thinking out loud - there is a locally crafted essence to the music programming that would be potentially lost if it were opened to random online song requests.
  • Donations - currently its intent is for to be supportive of the station in general. Open to some suggestions of types of benefits of what a recipient could receive. A nearby LPFM offers station tours to its donors, but IMHO the level of their ask for such a station tour seems exorbitant. For large-scale gifts we have co-sponsorship, naming rights, included in all marketing, collateral, social media, broadcast, and on-air promotion. There are presently four significant donors that are listed in the footer of KLBP.org's home page.
Click to expand...
Awesome
 
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