> > Well, living in the Wilkes-Barre/Scranton market, I got to
>
> > say that Entercom's AC station "EZ-103", which signed on
> two
> > years ago plays artists that many such stations today do
> not
> > focus on. They have great jingles, hits of the 60's, 70's,
>
> > 80's, and 90's. Their jingles that are currently using is
> > the KOST L.A. package from JAM Productions. The other AC
> > player, Magic 93 plays classic rock and stuff you normally
>
> > hear on the CHR stations. It even included Smashmouth in
> > their playlist. Too bad it is played through the P.A.
> > systems in some stores I visit. Like when I visit a Big
> > Lots-type store, they pipe in Magic 93 all the time. I
> also
> > hear it when we were having dinner in a Chinese restaurant
>
> > across from the former Wal-Mart(now Kohl's).
>
>
> > Finally, KYXY 96.5 from San Diego is the best AC station
> > around. I wish CBS Radio could stream it because they play
>
> > artists that are normally not heard on any other AC
> stations
> > in my region. They sometimes sound like the "classic"
> > Lite-FM in NYC, but they throw in Hoobastank, Madonna, and
>
> > Avril Lavinge mixing with regular AC artists.
> >
>
> In Atlanta, there is no traditional run-of-the-mill AC. The
> two Atlanta AC's, Cox's B98.5FM (WSB-FM) and Clear Channel's
> 94.9 Lite FM (WLTM) are very weirdly programmed. I like
> B98.5's mix, but it needs more currents and more depth.
> However, I wish they were better (a lot). For those from out
> of town, I will give you a look (It is very unusual here).
>
> Lite only plays recurrents overnights (no currents, with the
> exception of Kelly Clarkson's "Breakaway"), and B98.5 (like
> Cox sister Star 99.9 Bridgeport) does thorough research
> before a song makes it on the playlist. Only 6 currents made
> it to B98.5's playlist last year (3 of those Kelly Clarkson
> songs). Both stations do all-Christmas during the holidays.
>
> B98.5's mix of 300 songs (yes, only about 300, rotated only
> once a year. This is the Cox standard) is heavy right now
> with Kelly Clarkson, but also is beating the death out of
> Rob Thomas' "Lonely No More", DHT's "Listen to Your Heart",
> Maroon 5. The station plays the most current 9 newest adds
> at least four times a day. (The oldest of the 9 that gets
> the very heavy rotation is 2003's Christian crossover "I Can
> Only Imagine" form MercyMe. It has been in heavy rotation
> for three years now.) As for older songs, they play Avril
> Lavigne's "Complicated", Smash Mouth, and some reggae
> ("Angel" from Shaggy/Rayvon).
>
> 94.9 Lite is oldies-heavy right now, since it picked up the
> slack when sister Clear Channel oldies station "Cool 105.7"
> died (then resurected via 94.9's HD2 signal). Disco,
> Beatles, and anything that can fit under an AC and oldies
> banner at the same time is played. Lite is home to Delilah
> in Atlanta.
>
> Both stations are heavy on voicetracking. When Dr. Charles
> McPhee's "Dream Doctor" went bust on B98.5 a couple of years
> ago, Cox replaced it with a voicetrack from 21 year station
> vet Kelly McCoy (who does afternoon drivetime live). While
> they are voicetracked evenings, they are live overnights
> after 12 midnight with 19 year station vet Larry
> "Nighttrain" Lane. On the otherhand, Lite voicetracks after
> 12 Noon DURING THE WORK DAY with Val Lorenzo (a.k.a. Randi
> West) from Raleigh, and JT from Birmingham.
>
> The most unusual are the morning shows, both of them very
> similar in nature. Both of them are two-man acts with oldies
> backgrounds, one of the men in each is the class clown
> comedian, and the other is the quiet lead guy. Kelly Stevens
> and Alpha Trivette do mornings at B98.5, and have been with
> the station since 1998., Randy Cook and Spiff Carter do
> Lite's morning show, and came from Cool when it died. You
> would have to listen to understand.
>
> Ratingswise, Lite FM is currently ahead 12+, however B98.5
> has only a slight lead in the key demo (25-54).
>
> What we need in Atlanta is for either AC to shape up, or
> someone else come in and do AC.
>
> I apologize for the long post, but for a major market
> (Atlanta is now #10), we are in serious need of some help.
>
Of the top ten markets, Atlanta currently has the second highest AC share (Philadelphia is #1). I say it's the markets with low AC shares that are in serious need of help and could learn a thing or two from ATL.
Also, I'm not sure if anything changed in the recent trend. But in the Fall 05 book LITE edged out B98.5 in 25-54 (#4 Vs #5). Having two ACs in the top 5 is impressive for the format, of course Christmas music did play a role during that ratings period.