> > > > I'm sorry but the Brew freaking sucks. Columbus radio
> is
> > a
> > joke. I hate Crap Channel with a freaking passion. I think
> I
> > may finally go out and buy XM or Sirius. XM isn't any
> > better. At least in my week of sampling when I had it in
> my
> > rental car. Same crap, over and over and over.> >
> >
> >
> > Let me guess: the new "Brew" is playing 300-500 tracks
> > you've heard a million times...that you're sick of...and
> > it's extremely frustrating to you.
> >
> > And, you're sure this multi-hundred-million-dollar company
>
> > must be run by morons. If these large group owners would
> > only ask 19-year-old college students or weekend board
> > operators or 16-year-old high school students how to
> program
> > their stations. Fools! What's the matter with the idiots
> at
> > Clear Channel, Infinity, Cumulus, Entercom, Citadel, and
> all
> > the rest of them? Why are they ruining radio??????
> >
> > Hummm. Maybe they play the same songs over and over again
> > because research in over a hundred markets time after time
>
> > after time after time has told them what they're playing
> is
> > what MOST people in their format's demo and lifestyle WANT
>
> > to hear??????
> >
> > If anybody's sick of the same 300 or 400 or 500 songs over
>
> > and over and over again...wouldn't it make sense that the
> > people who actually work in radio are the most burned out
> on
> > those songs? But...you don't program commercial radio
> > stations for radio employees or radio hobbyists. You run
> > them as businesses, targeting the 99.8% of the population.
>
> > Duh!!!!
>
> Having been a management official at Clear Channel, ABC and
> a nearly management official at Infinity, I can verify that
> there is a serious lack of vision in a number of high level
> offices at each (political hacks tend to get ahead in a
> Dilbert world). I can also tell you that 99.8 percent of
> the population does NOT want to hear the same 300 songs over
> and over. The PUR levels (persons using radio) have been in
> a freefall since the early 90s, when the big boys started
> gobbling up every signal they could. No, you don't program
> radio stations for hobbyists. You DO, however, program them
> for people that have passion for the product. Those are the
> people that will take the time to give you credit for
> serving them. A candidate for political office does NOT
> target the general public if they seek to be elected...they
> target VOTERS. In radio, voters are those people that are
> likely to fill out a diary from the ratings company. People
> who are passionate about radio, about music, about
> personalities, politics or sports, are the ones that will
> make the effort to vote. The "99.8 percent" you talk about
> includes about 65 percent that won't give Arbitron the time
> of day. And therein lies the fallacy in your reasoning (and
> most of radio's empty suits as well). There are ways to
> serve the majority of the 99.8 AND make the 30 percent who
> want more than the usual crap happy as well.
>
So true and well put. And on a related note, time and time again it's been shown that the real advances have come from out-of-the box ideas that had been dismissed by "experts" as too unorthodox or risky. Out-of-the-box thinking -- even when supplemented by good research -- makes today's cowered-by-Wall-Street corporate types shudder. <P ID="signature">______________
Nu_Roo_2 formerly Nu__Roo formerly Nu_Roo</P>
