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Greater Media Game Plan Re: 97.5 FM, 950 AM?

DToTheJ

DToTheJ

Let's face it, WJJZ as we know it is not going to last any longer in its current form. The writing is already on the wall, and the flips of smooth jazz stations across the country (even here just two years ago) prove that point.

With that said, everyone is wondering what Greater Media has up its sleeve (see the "WJJZ's Days Numbered?" thread) regarding 97.5 FM. One possibility may be moving WPEN's sports format from 950. And so, what, in turn, should be done with that frequency? Here's one possible scenario that could be the best bet at this point in time:

A) Move WPEN's sports talk format from AM to FM. Sure, they might not hold a candle to WIP, but at least this will give them the distinction of being the first sports station in the market on FM. Also, at some point, it bodes well for GM to explore moving the signal from 97.5 to 97.3 a la WRNB - that way it is exactly between WRDW and WOGL. (Is there anything complex from preventing this transaction?)

And now with sports on FM, here's what you do on the AM side:

B) Liberal talk. Face it, the best prospect for AM stations these days are spoken word formats, and while that is the case right now with WPEN, this could be a very apropos time to bring a Democratic-twinged talk format to the area: The epic battle between Hillary Clinton and Barack Obama rages on, and the key primary next month in Pennsylvania is going to spark a lot of debate. And that could translate into huge PPM numbers. But rather than just slap the unproven liberal talk format on FM, move the semi-popular sports format to FM and give progressive talk a shot on the AM side.

Your thoughts?
 
DToTheJ said:
B) Liberal talk. Face it, the best prospect for AM stations these days are spoken word formats, and while that is the case right now with WPEN, this could be a very apropos time to bring a Democratic-twinged talk format to the area: The epic battle between Hillary Clinton and Barack Obama rages on, and the key primary next month in Pennsylvania is going to spark a lot of debate. And that could translate into huge PPM numbers. But rather than just slap the unproven liberal talk format on FM, move the semi-popular sports format to FM and give progressive talk a shot on the AM side.
Click to expand...

Before anyone has a chance to crap on this idea by saying that there aren't any liberals in PA that would listen to this, read what I read in today's Inquirer:

Smith said that 47,000 Pennsylvanians had switched parties to register as Democrats...

-snip-

...Pennsylvania's voter rolls show 3.89 million registered Democrats, 3.25 million Republicans, and 984,349 independents and other-party voters.
Click to expand...

Progressive talk is probably the single largest untapped audience in this region, potentially outnumbering those that would pledge allegiance to Rush, Hannity, and O'Reilly. Personally, I would put it on my presets and listen everyday.
 
I would love-love-LOVE-to see oldies on 97.5. But it ain't gonna happen.

They should either move the sports talk format to 97.5 (in its entirety and not the rumored hot talk /sports hybrid) form PEN, or flip to AC and directly compete with B101.
 
Why in Gods name waste an FM signal on a talk/sports format. But...we all know GM and they will probably go all sports and keep WPEN sports also. Do we really need more than one sports station in the market. How much sports can one take on the airwaves....
 
SImple answer to your question,if one sports station is succesful.others will jump on the bandwagon rather then come up with a format of their own. Its like all those "Judge" shows on TV. I think Wapner was first and then the others came out of the woodwork like cockroaches. There is no creativity anymore and to agree with your name.I too am sick of it.
 
Well, I'll give you this: If Greater Media ever decides to move its sports format to FM, watch how fast CBS blows up WYSP or even WOGL to move the town's sports leader to FM. You watch.
 
DToTheJ said:
Well, I'll give you this: If Greater Media ever decides to move its sports format to FM, watch how fast CBS blows up WYSP or even WOGL to move the town's sports leader to FM. You watch.
Click to expand...


or cbs does a trade with family radio giving family radio 610
and cbs 106.9 and wip gets moved there
 
Well, I'll give you this: If Greater Media ever decides to move its sports format to FM, watch how fast CBS blows up WYSP or even WOGL to move the town's sports leader to FM. You watch.
Click to expand...

I agree with that statement.

But lib talk? Lib talk is a flop. It's been proven time and time again. Even if democrats outweigh republicans, libs don't listen to talk radio. Period.
 
DToTheJ said:
Well, I'll give you this: If Greater Media ever decides to move its sports format to FM, watch how fast CBS blows up WYSP or even WOGL to move the town's sports leader to FM. You watch.
Click to expand...

What do they put on 610 if they do that? I think the combination of Rock on FM + Sports on AM will bill higher than Sports on FM + whatever format they put on AM.

If Greater Media puts a hot talk/sports hybrid on 97.5, do they move Preston & Steve there and go with music in the morning on MMR? This would be like CBS with Stern in 2001 in New York. Seems dumb to start an FM talk format and have your most popular FM talk show doing mornings on a different station. If it's all sports, that's a different story.
 
aindik said:
DToTheJ said:
Well, I'll give you this: If Greater Media ever decides to move its sports format to FM, watch how fast CBS blows up WYSP or even WOGL to move the town's sports leader to FM. You watch.
Click to expand...

If Greater Media puts a hot talk/sports hybrid on 97.5, do they move Preston & Steve there and go with music in the morning on MMR?



theres an idea...theat would piss radio1045 off tho...b/c this is theres biggest few hours of the day
Click to expand...
 
eyg2181 said:
aindik said:
DToTheJ said:
Well, I'll give you this: If Greater Media ever decides to move its sports format to FM, watch how fast CBS blows up WYSP or even WOGL to move the town's sports leader to FM. You watch.
Click to expand...

If Greater Media puts a hot talk/sports hybrid on 97.5, do they move Preston & Steve there and go with music in the morning on MMR?
Click to expand...



theres an idea...theat would piss radio1045 off tho...b/c this is theres biggest few hours of the day
Click to expand...

You need to close your quote tag. I fixed it above for you.

Why would Greater Media care about pissing off radio1045? That sounds like something they'd like to do.
 
how about 97.5 become sports talk and 950 AM become smooth jazz? may not actually be a bad idea. greater media won't lose out totally on their investment in smooth jazz and a format which seems to favor older folks will have new life breathed into it on AM. there are two smooth jazz stations on AM in the country. WEZS in Laconia, New Hampsire and WCIN in Cincinnati, Ohio.
 
97.5 The Eagle... Philly's Oldies Station!

sounds great!

other suggestions

The Bay
The Ocean
The Breeze

(too bad its not in jersey)
 
Interstate 78 said:
how about 97.5 become sports talk and 950 AM become smooth jazz? may not actually be a bad idea. greater media won't lose out totally on their investment in smooth jazz and a format which seems to favor older folks will have new life breathed into it on AM. there are two smooth jazz stations on AM in the country. WEZS in Laconia, New Hampsire and WCIN in Cincinnati, Ohio.
Click to expand...

Are the demos for smooth jazz really older than the demos for sports talk? Because if not, it really makes no sense to put a music format on AM so you can put a talk format on FM. If they move sports to FM, they might think about resurrecting the doo wop format on 950. I'm not sure what didn't work about it the first time (other than, of course, it skewed old).

Why wouldn't Greater Media just try to go head to head against B101 with 97.5? They have the biggest audience to grab. They could either go slightly lighter (a la Sunny) or slightly hotter, though slightly hotter might knock heads with sister BEN-FM.

Maybe they give another shot to 80s music, this time making the station sound like the Philly CHRs from the 80s, instead of sounding boring like WPTP was.
 
Simulcasting sports talk on 97.5 & wpen is the only way Greater Media can salvage any revenue for the year. Right now they're hemmoraging money on a lost cause. It's apparently clear that BA is trying to convince them that they have the formula and it's working in other markets. BUT NOT IN PHILADELPHIA. Can it get any lower? If they continue on this path, it'll be a recipe for disaster.

Message to Peter Smyth and the corporate folks at Greater Media, smooth jazz in it's current state is over. Other broadcasting companies have turned to making the grade saving their revenue streams and attempting to turn their bottom lines around to becoming profitable and gaining some respectability. Making the flip before the spring book will be a new beginning for Greater Media and they'll be better off for it in the long run. wjjz is nothing more than a voice-tracked disaster.

I just found out that there's no one in the studio at all during the day.....Including Michael Tozzi in mid-day "whose supposed to be or claims to sound live. Your program director is on the air and he's voicetracked too??? You can't continue this charade trying to insult the intelligence of the listening audience telling them that you care what they think, you don't even play what they like.

......Thank God there is Sirius and XM, at least they aren't drinking the "BA kool-aid"......Just do us a favor, simulcast WPEN on 97.5 FM and may your revenue rebound to respectability.
 
Those RRRRs said:
But lib talk? Lib talk is a flop. It's been proven time and time again. Even if democrats outweigh republicans, libs don't listen to talk radio. Period.
Click to expand...

Several stations out west and in the northeast disprove this asinine statement. Period.
 
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