Green 960 Drops Angie Coiro's "Live" Show

[BossRadioDJ]

From KKGN PD John Scott's blog:

Angie (Coiro) has been hosting a program called Live From The Left Coast, weeknights from 6-8 on Green 960. We have been talking over the past weeks about her desires for the show, the cost of producing it, and other challenges and opportunities. We decided late last week to pull the show off the station. ...

Mike Malloy is moving up on the lineup, and will be carried live from 6-9. The Alan Colmes Show will air from 9-12 midnight, beginning tonight.

John's full post is at:

http://www.green960.com/pages/blog.html?feed=313154&article=6420495

 

[syvjeff]

I thought I'd post here as a small market news-talk PD and point out the obvious. Good local radio is supported locally by listeners and sponsors not matter what the political bent of the host is. Sadly a 6 to 8 PM radio show doesn't make a station. If there are no sponsors or listeners standing in line for a show, it will not last long. In doing live-local radio, there's just too many moving parts and if it's not profitable, have ratings or gives a station some form of credibility - it's not worth doing.

I'm blessed where I'm in a town where we can do 6 hours a weekday of live-local News/Talk programming and that's only because we have the listeners and sponsors to support it all.

 

[KFNNradioFan]

The local programming on these "progressive" talkers should be 6A-7P M-F to generate the highest cume, especially given the sometimes weak class B and D signals.

The relegation to Angie to the dinner hours was unfortunate.

KGO's 9A-4P hosts are moderates, and it's a liberal market, so how about Karel, Peter B, and Angie all on Green 960 during the day?

 

[Gordon Whiting]

I am executive producer of Live From the Left Coast with Angie Coiro. John Scott and KKGN did not "drop" our show. The show is independently owned and produced, and we bought our time on KKGN. We notified them last week we were dropping the station, and brought to a close our relationship. We are now producing the show at Mother Jones studios in San Francisco, airing on KRXA Monterey, and are negotiating for airtime with other outlets in the region. John Scott was very supportive or our show, but it is inaccurate and misleading for him to portray the change as something KKGN/Clear Channel did-- they had nothing to do with it. Follow ongoing developments at www.LFTLC.com

 

[Michael Rivers Kramer]

I'm just glad that KKGN is providing a voice for progressives. :

 

[KFNNradioFan]

I am executive producer of Live From the Left Coast with Angie Coiro. John Scott and KKGN did not "drop" our show. The show is independently owned and produced, and we bought our time on KKGN. We notified them last week we were dropping the station, and brought to a close our relationship. We are now producing the show at Mother Jones studios in San Francisco, airing on KRXA Monterey, and are negotiating for airtime with other outlets in the region. John Scott was very supportive or our show, but it is inaccurate and misleading for him to portray the change as something KKGN/Clear Channel did-- they had nothing to do with it. Follow ongoing developments at www.LFTLC.com

I am very sorry to hear that you have faced the difficult decision of cancelling the show on KKGN. However, if Clear Channel had more of a commitment to local hosts on liberal stations, they would given John Scott the money to broadcast your show and actually pay Angie. However, it seems that Clear Channel is more concerned with paying conservative local hosts than liberal ones.
If Hal Ginsberg at KRXA can get you on, there's no reason why Clear Channel can't do the same.
Have you thought about airing the show on 1480 KPHX in Phoenix?

 

[SFStatic]

CC originally paid her as a contractor, but cut that (along with all the other stuff in the budget.) Most broadcasters would have wanted to keep at least 1 local show, if just for sales reasons if nothing else. Obviously, having a local host isn't even important to CC for that reason.

 

[KFNNradioFan]

Why doesn't AM 960 have Karel on Live (simulcast w/ KRXA), instead of Replays of Thom Hartmann ? Live and Local is always better, yet the Big Boys (Clear Channel, Cumulus, Citadel) just don't get it.

 

[weav]

What would be local about Karel? He's out of Long Beach...

 

[KFNNradioFan]

What would be local about Karel? He's out of Long Beach...

Karel has a substantial San Francisco following, after about 6 years (?) on KGO weekend evenings before Dr. Bill. So he has a built in audience in place and could be promoted easily due to name recognition.

Same thing with Peter B. Collins who has been on KSFO/KGO/KNBR/KRXA and as substitute for Thom Hartmann and Ed Schultz.

Again these local liberal PD's just don't know how to do good talk radio, which involves local, liberal hosts - just like the Conservative stations do. KSFO 560 in San Francisco has multiple conservative local hosts.

AM 960 made a mistake when regulating their only weekday local host, Angie Couro, to the dinner hour. Angie as a local host should be afternoon drive to get ratings, sponsors, live remotes, etc. you know the story.

Very few exceptions to this - liberal Hal Ginsberg of KRXA Santa Cruz / Monterey does have lots of local shows including his own.

Liberal talk has stalled, with a monotonous lineup stalled in the ratings coast to coast of Miller / Schultz / Hartmann / Rhodes / Malloy. It's time to get new syndicated talent, or BETTER yet, get LOCAL HOSTS for the format to survive, just analogous to the CONSERVATIVE stations and THEIR local hosts.

Incredible.

 

[SFStatic]

They talked to Karel and couldn't get together. As for local shows/not knowing what they're doing, not so. KSFO only has Lee in the morning and Suss 6-8p, all the rest are out of market shows. Rush is still their big cume magnet, and he's not remotely local.

The Angie show was originally at 3pm in drive time on 960, but was moved due to never moving the ratings needle. PBC didn't either. You have to realize that some of the KGO shows snare a lot of progressive listeners, and KQED takes a HUGE chunk of them. If Green 960 can get 15-20% of an hour's ratings away from KQED in drive time, they will consider it a huge success. The PD there does know what he's doing, trust me.

 

[Angie Coiro]

Beg to differ, SFStatic. I'm not sure where you got your info that the 3pm show "never moved the needle" - we certainly did. Not long before I started, an infomercial had been running in that spot. Seeing the book when I met with John was the first time I'd ever seen an actual 0 in a timeslot. There was NO measurable audience.

By the time we (myself and producer Heidi Hartley) were moved to an evening slot, the show had the station's highest numbers in 25+.

I agree with you that John Scott knows what he's doing - he's a friend and a treasured colleague. He had his reasons for trying something else in that daypart, and I respect those. But a look at the Arbs will show you it was not a matter of flat ratings.

 

[coppersmom]

givem hell angie

 

[LKellerIII]

givem hell angie

You socialist talk hosts always stick together, don't you? ;D

 

[Angie Coiro]

Well there's that, plus we're in the seekrit girls' radio club.

 

[KFNNradioFan]

givem hell angie

You socialist talk hosts always stick together, don't you? ;D

Not funny. There's a big difference between SOCIALISM and LIBERALISM however nobody knows their history these days except for John Rothmann and Bob Brinker.

These conservative hosts always calling all the Democrats "socialists" have no knowledge of history.

 

[KFNNradioFan]

They talked to Karel and couldn't get together. As for local shows/not knowing what they're doing, not so. KSFO only has Lee in the morning and Suss 6-8p, all the rest are out of market shows. Rush is still their big cume magnet, and he's not remotely local.

The Angie show was originally at 3pm in drive time on 960, but was moved due to never moving the ratings needle. PBC didn't either. You have to realize that some of the KGO shows snare a lot of progressive listeners, and KQED takes a HUGE chunk of them. If Green 960 can get 15-20% of an hour's ratings away from KQED in drive time, they will consider it a huge success. The PD there does know what he's doing, trust me.

Don't know who this guy is but statements that are incoherent such as "they talked to karel and couldn't get together." Why doesn't this poster refuse to state any SPECIFIC reason as to why Karel wouldn't work? (it IS working in that SAME time slot on KRXA) . . .

Who says that NPR (KQED), KGO, and progressive talk 960 are supposed to share ratings? Those primitive assumptions (and I've talked to progressive PD's who quote them like the Bible) automatically preclude the PD for maximizing ratings from ALL POTENTIAL SOURCES.

You ABSOLUTELY CANNOT operate from a predetermined set of assumptions about WHERE your RATINGS will come from, when you're attempting to capture a new audience on a marginal signal/frequency, and unpopular format.

As for Peter B. not moving ratings on 960? Well, on KNBR San Francisco. he more than DOUBLED his ratings after a year from NOON-4p following Rush Limbaugh. So give me a break, "Mr. Statichead," to use your post to tell us that Karel and Peter B. won't work on KKGN!

I think Christine Craft should be the PD at 960. Then, she could hire Karel, Collins, Couro, and Goldstein, doing all local, 9A-9P, and be the 9A-NOON host. Bring Hal Ginsberg in for 8A-10A. Hal was voted best DJ in Monterey County! For goodness sakes, Clear Channel, get him on in the bay area, too! Just eliminate all the monotonous syndicated stuff that gets horrible ratings (Hartmann, Schultz, Miller, Malloy). I guarantee w/ that lineup, 3 shares for 960 in a year.

Local Radio = Ratings! KGO and KOA are two of the greatest examples of this!

Read Jerry Del Collianno's blog, Mark Mays (Clear Channell CEO), and get educated about the stuff you seemingly know absolutely nothing about.

http://insidemusicmedia.blogspot.com/

 

[davideduardo]

Who says that NPR (KQED), KGO, and progressive talk 960 are supposed to share ratings? Those primitive assumptions (and I've talked to progressive PD's who quote them like the Bible) automatically preclude the PD for maximizing ratings from ALL POTENTIAL SOURCES.

The words "supposed to" are out of place since the fact is that such stations... and their equivalents in other markets... do share. The sharing grids in ratings analysis software shows that the greater number of listeners to each also listen to one or another of the others. The average listener uses 6 to 8 different stations over a two week period, so sharing has to be examined and counted on.

You ABSOLUTELY CANNOT operate from a predetermined set of assumptions about WHERE your RATINGS will come from, when you're attempting to capture a new audience on a marginal signal/frequency, and unpopular format.

Well, since there are only 100 shares ever available, your listening comes from getting people to not listen to some other station...

Local Radio = Ratings! KGO and KOA are two of the greatest examples of this!

Well, since KGO is running somewhere around 15th in 25-54 of late, while KQED is frequently first or second in that demo (even though it is not a commercial operation and thus as demographically sensitive), using a fading station like KGO as an example is weak. And KOA, were it not for sports, would be quite lower in 25-54 and we see that the station is not the dominant #1 it was in the flawed diary based survey methodology... in fact, it barely ties with a 100% syndicated Spanish talk and music network station.

Of course, both your examples are AM stations, which have the disadvantage of, well, being AM and not as able to attract younger listeners as stations like KQED can just by virtue of not being on the dinosaur band.

 

[LKellerIII]

Who says that NPR (KQED), KGO, and progressive talk 960 are supposed to share ratings?

The words "supposed to" are out of place since the fact is that such stations... and their equivalents in other markets... do share. The sharing grids in ratings analysis software shows that the greater number of listeners to each also listen to one or another of the others. The average listener uses 6 to 8 different stations over a two week period, so sharing has to be examined and counted on.

You ABSOLUTELY CANNOT operate from a predetermined set of assumptions about WHERE your RATINGS will come from, when you're attempting to capture a new audience on a marginal signal/frequency, and unpopular format.

Well, since there are only 100 shares ever available, your listening comes from getting people to not listen to some other station...

Local Radio = Ratings! KGO and KOA are two of the greatest examples of this!

Well, since KGO is running somewhere around 15th in 25-54 of late, while KQED is frequently first or second in that demo (even though it is not a commercial operation and thus as demographically sensitive), using a fading station like KGO as an example is weak. And KOA, were it not for sports, would be quite lower in 25-54 and we see that the station is not the dominant #1 it was in the flawed diary based survey methodology... in fact, it barely ties with a 100% syndicated Spanish talk and music network station.

Of course, both your examples are AM stations, which have the disadvantage of, well, being AM and not as able to attract younger listeners as stations like KQED can just by virtue of not being on the dinosaur band.

It's only logical to consider the impact of KQED and NPR. I'm like the average listener that David mentions in the sense that I tune it to at least 8 stations in a 2 week period...probably more now that I have HD. But in the last decade or so, I probably give at least 50% of my listening time to KQED. NPR really...KQED is just the local carrier, though I also listen to KQED's local Forum show when I can. That 'share' of my listening has changed primarily at the expense of news and talk stations. I listen to KGO much less than I used to, and it's extremely rare that I tune in KNEW or KKGN...Angie's program was an exception.

I guess I'm bucking the trend for All News in the Bay Area. I'll tune in KCBS (on FM) occasionally if there's a breaking story or need traffic info - but I now find commercial news radio almost intolerable due to the huge commercial load. You can thank KQED for that too.

 

[KFNNradioFan]

Don't hyperanalyze this and try to connect it to the number of stations listened to week or whatever, as this is a question about the political affiliation of the listeners !!!

This is not a question of ratings or lack thereof. It's a question of political philosophy!

I see PD's making the same mistake that you are all the time, of trying to say that because Air America is liberal, and NPR is liberal (I'm not so sure about that), then therefore it's "OK" that they happen to have the same audience.

But it's not OK! NPR surpasses Air America in MANY liberal markets by at least 4:1 in the ratings.

The problem with Progressive talk stations is a failure to recognize that MOST talk radio listeners are Conservative in their political affiliation!

Rush and his copycats built the audience !

Since prog talk stations are generally on the AM band, *NOT* the FM band where NPR is, then it would be advisable to focus on centerist programming -- or liberal hosts who can gather conservative listeners such as Alan Colmes.

I never listen to NPR. I am a classic AM talk radio listeners who has generally leaned to the right except during the G.W. Bush administration. Now, I never listen to Progressive stations, since the hosts constantly defend the Democrats, and bash the Republicans.

Programmers need to understand this reality if they want liberal hosts to succeed. I am sorry to see so many bankruptcies and firings in the liberal talk world because of this!

Brian Jennings was interviewed by Alan Colmes several months ago, and Jennings said that he liked Colmes, and would have never done what KVI in seattle did, taking Colmes on and off the air about three times.

Progressive talk PD's need to pay attention! Your Air America just went bankrupt and you have been doing something unfavorable ever since its inception.

Granted, the Bay Area is an exception because it is very far to the left. That's why Peter B., Ray T., and Karel can get huge ratings that would not be possible in Houston, Dallas, or Phoenix.