R
radioguy801
Guest
So....thoughts on the book that came out today? It's funny to see QMG at number one. TQR dropped again. SJS took a HUGE hit!!!
-radioguy801
-radioguy801
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KRR almost 2 shares above the Buzzard. Will WVBZ dump John Boy & Billy????? Chris & Chris are killllllllling them. Hell, the BUzzard's only a share higher than the End outta Charlotte. ...How much of this book includes La Preciosa on WGBT????? KZL and Jamz have their highest numbers in over a year. Beat folks goin back??? SJS took a huuuuge hit. just WOW. 1/2 a point ahead of ZTK
johnqdoe said:KRR almost 2 shares above the Buzzard. Will WVBZ dump John Boy & Billy????? Chris & Chris are killllllllling them. Hell, the BUzzard's only a share higher than the End outta Charlotte. ...How much of this book includes La Preciosa on WGBT????? KZL and Jamz have their highest numbers in over a year. Beat folks goin back??? SJS took a huuuuge hit. just WOW. 1/2 a point ahead of ZTK
It was a full book for La Preciosa, which also includes the local show. Big numbers.
ZTK was up in the Raleigh book. Problem they will always have in the Greensboro Metro is signal! Way too much multipath in Winston-Salem. Virtually anything west of Silas Creek Parkway is spotty and for commuters along SCP, they are virtually unlistenable. Too bad, they have a good product.
Interesting that WIST(98.3) was up a bit--and, at this point, likely was NOT because of the WFMX flip, because the flip happened so late. So, I would guess that the loss of WFMX will help WIST even more with the next book. WBRF may even benefit, too.
FMX flip had not happened during any part of this book. Report is six weeks after the last week of the period. Spring 2006 Book ended June 21st.
Here is one thing to consider - the SPANISH cume is way up in the market. It's basically new cume because none of the small AM Spanish formatted stations registered in previous books. With that new cume, it means a reduction in market share for the English speaking stations even if their cume and tsl remained static.
Here is one thing to consider - the SPANISH cume is way up in the market. It's basically new cume because none of the small AM Spanish formatted stations registered in previous books. With that new cume, it means a reduction in market share for the English speaking stations even if their cume and tsl remained static.
XTalker said:FMX flip had not happened during any part of this book. Report is six weeks after the last week of the period. Spring 2006 Book ended June 21st.
Here is one thing to consider - the SPANISH cume is way up in the market. It's basically new cume because none of the small AM Spanish formatted stations registered in previous books. With that new cume, it means a reduction in market share for the English speaking stations even if their cume and tsl remained static.
yep....now that they have a #1 choice, it seems alllll the other formats will have a bit of a drop
I bet a lot of the White Adult audience went to XM or Sirius.
M
mediaspeaks
Guest
whoo hoo, how about those HITZ 94 #'s ...... Too bad its not golf where the lowest score wins
I think spacetrucker made a valid point. We have to remember that the ratings we all love to talk about are based on the universe of ALL WHO LISTEN TO RADIO. In a previous post, I talked about the total market cume (number of people listening to radio for at least 15 minutes in a week.)
A station's share can go up or down while it's cume remains the same. Even the TSL can remain the same and the share can go up or down depending on the market's cume! Thus, my point about the listeners being reported for the Spanish station are more than likely NEW CUME for the market, thus making the pie bigger.
A station's share can drop as their audience remains the same while the market's cume increases.
Since it is all estimates, and all based on a very small sample, all it takes is one or two listeners for a white, adult format to switch to satellite to have an impact on the ratings. Same can be true for a ethnic formatted station - and often explains strange changes in the ratings. Chances are SLIM to NONE that the WTQR audience switched to URBAN or SPANISH.
Things are a little quite in our office in July and August, so I have had way too much time to think about this and post here. Gotta do something about that! :~)
A station's share can go up or down while it's cume remains the same. Even the TSL can remain the same and the share can go up or down depending on the market's cume! Thus, my point about the listeners being reported for the Spanish station are more than likely NEW CUME for the market, thus making the pie bigger.
A station's share can drop as their audience remains the same while the market's cume increases.
Since it is all estimates, and all based on a very small sample, all it takes is one or two listeners for a white, adult format to switch to satellite to have an impact on the ratings. Same can be true for a ethnic formatted station - and often explains strange changes in the ratings. Chances are SLIM to NONE that the WTQR audience switched to URBAN or SPANISH.
Things are a little quite in our office in July and August, so I have had way too much time to think about this and post here. Gotta do something about that! :~)
XTalker said:I think spacetrucker made a valid point. We have to remember that the ratings we all love to talk about are based on the universe of ALL WHO LISTEN TO RADIO. In a previous post, I talked about the total market cume (number of people listening to radio for at least 15 minutes in a week.)
A station's share can go up or down while it's cume remains the same. Even the TSL can remain the same and the share can go up or down depending on the market's cume! Thus, my point about the listeners being reported for the Spanish station are more than likely NEW CUME for the market, thus making the pie bigger.
A station's share can drop as their audience remains the same while the market's cume increases.
Since it is all estimates, and all based on a very small sample, all it takes is one or two listeners for a white, adult format to switch to satellite to have an impact on the ratings. Same can be true for a ethnic formatted station - and often explains strange changes in the ratings. Chances are SLIM to NONE that the WTQR audience switched to URBAN or SPANISH.
Things are a little quite in our office in July and August, so I have had way too much time to think about this and post here. Gotta do something about that! :~)
Actually, MANY of the Spanish listeners like country music too. Notice the trucks they drive and the boots they wear. The Hispanic listeners are a largely rural, and agriculturally employed group. Arbitron just isn't a reliable sample and it never will be in it's current format. It's WAAAAAY too small, WAAAAAY too technilogically outdated, and WAAAY too weighted to be a true representation of the listening habits of 1.5 million people
If you think I am going to defend Arbitron, forget. You are right. The methodolgy is outdated and inaccurate.
And while I agree some Hispanics like country music, my guess is they made up a very small part of the WTOR audience. What is more likely is that the cume has come from the assortment of small Spanish stations around the region and finally become large enough to meet the in-tab requirements of the flawed Arbitron system!
And while I agree some Hispanics like country music, my guess is they made up a very small part of the WTOR audience. What is more likely is that the cume has come from the assortment of small Spanish stations around the region and finally become large enough to meet the in-tab requirements of the flawed Arbitron system!
I doubt I know anything in this area that you guys don't. It just sounded like a logical possibility to me. I see a lot of Sat radios in cars and trucks in my travels. Are the "BOOKS" adding a category for this or will they be? Doesn't sound like a fair sample anymore if they don't.
Is XM radio? I don't think so. From a ratings standpoint, satellite listeners shouldn't be included. Most local and regional advertisers couldn't affort to buy it anyway! Radio ratings are really about competiting for local and regional dollars. There will always be a market for those advertisers! Question is, where will it be?
For the number of subscribers they have, if XM and/or Sirius (separate or combined) were added to Arb ratings in any given market, the entire service would have to be rated as a whole instead of the individual channels, and the rating probably wouldn't even be enough to appear in the 12+ public data. There simply aren't enough people listening to the service to make that much of a dent... at least not at this point.
Josh C. said:For the number of subscribers they have, if XM and/or Sirius (separate or combined) were added to Arb ratings in any given market, the entire service would have to be rated as a whole instead of the individual channels, and the rating probably wouldn't even be enough to appear in the 12+ public data. There simply aren't enough people listening to the service to make that much of a dent... at least not at this point.
for as much ink and press Sat radio gets, you' think they'd be in every other car out there on the rod...but it's still a verrrrry small % of people. And they are still losing $$$$ hand over fist
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