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Greensboro - WKZL - Lowest Ratings In 50 Years!

DToTheJ

DToTheJ

Their 2.2 puts them 12th out of 12 major Triad signals. When you have a station from Burlington breathing down your neck, that can't be good.
 
It took forever (over a decade?), but it’s interesting to see WMKS/Hits 100.3 having a 1+ point lead over KZL. I always thought iHeart’s CHR efforts in the Triad deserved a bit more credit. KZL has been stale for quite a while.

105.7/WVBZ is also ahead of KZL, although barely.
 
Paul1033 said:
I think 107.5 KZL should take some pointers from WFBC B93.7 out of the GSP market by adding more hip-hop to their Playlist.
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How does Hot 98.1 sound? I recall it being more rhythmic and I haven't made a point of trying it when I go to the mountains.

I remember when 98.1 played adult standards.
 
vchimpanzee said:
How does Hot 98.1 sound? I recall it being more rhythmic and I haven't made a point of trying it when I go to the mountains.

I remember when 98.1 played adult standards.
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Hot 98.1 is a rhythmic CHR, but they do add hits from time to time that aren't charting very well on rhythmic, but doing well on CHR - recent examples would be "As it Was" by Harry Styles, "Flowers" and "River" by Miley Cyrus, "Bloody Mary" by Lady Gaga, etc. They seem to oscillate between how much they lean in to mainstream CHR hits, in the late 2010s it almost sounded like a mainstream CHR and played some guitar driven hits.

If I recall, KZL has almost always had an adult lean, hasn't it? I remember them playing more lower charting "adult CHR" songs than average, and more gold than average.
 
101tm said:
If I recall, KZL has almost always had an adult lean, hasn't it? I remember them playing more lower charting "adult CHR" songs than average, and more gold than average.
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It was adult at one time. The station has been all over the road. But I think it was about as hard rocking as any area station when I was in college. It was not like WROQ in Charlotte.

Strangely, the local newspaper listed its format as "adult contemporary" when it was Top 40. I mean really Top 40.
 
In the most recent PPM, WMKS continues ahead of KZL, although the gap has narrowed. KZL up, MKS slightly down.
 
The ratings site I go to lists 98.7 Simon as Hot AC, which of course it isn't. They still say "We play everything" and last time I checked, it was the de facto classic hits station.

And if this is true, it's obvious where the market has a need.
 
Maybe it is a music problem. A lot of the CHR's are quite low. The music and yes, a bit of talent impacts its ratings. All in all, CHR/Top 40 music these days just sound awful.
 
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