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Greenville-Spartanburg is now "continuous measurement"

AMRocks

AMRocks

That means Nielsen will always be doing market measurement in the Upstate and the results will be released monthly. It will, unlike other larger markets, be diary and not PPM. The first one released was "July." I believe there will be 13 books, one each broadcast month (which is different from a standard calendar month) and one called "holiday" (where Magic 98.9 will own the town. lol) Unlike PPM, diary markets are 12+, not 6+

In this latest and first monthly book, July, JAMZ was again #1, followed by the 2 country stations from iHeart. Then Classic Rock 101.1 had a pretty amazing book. It might be because I believe they have fixed their transmitter issues (although they are still not in HD.) HIS Radio was next (yes, now we'll see non-commercial and non-profits including South Carolina Public Radio.) Planet Rocks has it's best book ever with a 4.0, along with WGTK's best book every at a 2.5. Meanwhile, B-93.7 really took a hit. I'm impressed with Earth FM. Even with a limited signal, they got some pretty good numbers, even beating Magic and MY 102.5, which both have monster signals in the market. Another station that took a hit was The Block dropping from a 2.0 down to a 1.2. They had been one of the highest rated HD-2/translator only stations in any market
 
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AMRocks said:
That means Nielsen will always be doing market measurement in the Upstate and the results will be released monthly. It will, unlike other larger markets, be diary and not PPM. The first one released was "July." I believe there will be 13 books, one each broadcast month (which is different from a standard calendar month) and one called "holiday" (where Magic 98.9 will own the town. lol) Unlike PPM, diary markets are 12+, not 6+
Click to expand...

All the markets that had 4 diary books a year now are Continuous Diary Measurement Markets. Instead of 4 books (one at the end of each quarter) and 8 trends (Pieces of the previous book and the one under way, but unweighted), we will have 12 books covering 12 weeks each, with 4 weeks of the year unmeasured.

The 12 books will cover the the month they are named after and the two prior months, but fully weighted and with full "currency" status.
 
DavidEduardo said:


All the markets that had 4 diary books a year now are Continuous Diary Measurement Markets. Instead of 4 books (one at the end of each quarter) and 8 trends (Pieces of the previous book and the one under way, but unweighted), we will have 12 books covering 12 weeks each, with 4 weeks of the year unmeasured.

The 12 books will cover the the month they are named after and the two prior months, but fully weighted and with full "currency" status.
Click to expand...

I'm not 100% sure about this, but there are actually 13 books. Yes, 12 books covering 12 weeks each, but the other 4 weeks I'm pretty sure is a "holiday" book. It's at the end of the year. At least that's the way it is with PPM markets. Diary markets which are now "continuous measurement," I'm not sure.
 
AMRocks said:
I'm not 100% sure about this, but there are actually 13 books. Yes, 12 books covering 12 weeks each, but the other 4 weeks I'm pretty sure is a "holiday" book. It's at the end of the year. At least that's the way it is with PPM markets. Diary markets which are now "continuous measurement," I'm not sure.
Click to expand...

Recruiting and returns are near impossible in the holiday period. That is why there are 12 books... the same periods as before, but all 12 releases are full weighted currency books.

https://www.americanradiohistory.com/Archive-Arbitron/Red-Blue-Books/RedFall19.pdf is the link to the fall "red book" which shows frequency of measurement.

PPM = 13
CDM = 12 books a year.
 
vchimpanzee said:
What is the difference between Holiday and December in these markets?
Click to expand...

Holiday is the period from around the first week of December to the first week of January. In the PPM, it is measured. In the diary, it is not.

At no time do the "months" match the calendar; some "months" are actually more in the preceding month than the "calendar" month.

The December book is actually from early November to early December.
 
DavidEduardo said:


Holiday is the period from around the first week of December to the first week of January. In the PPM, it is measured. In the diary, it is not.

At no time do the "months" match the calendar; some "months" are actually more in the preceding month than the "calendar" month.

The December book is actually from early November to early December.
Click to expand...
Then what is January?
 
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