Greenville- Spartanburg latest rating

[AMRocks]

B 93.7 seems to have cemented their lead over Hot. For a bit, it looked like B was kinda over. The on air changes to voice tracked jocks appears to have helped

WORD (WYRD) has seemed to stabilize after the on air changes including Bobby Mac's retiring and Rush's death. I'm betting it's still the top biller for Audacy. WGTK is seriously suffering in the ratings. People are likely getting tired of the same right wing politics. (See WEPR's ratings. Up significantly.) I don't think NPR/eTV has ever done so well in the upstate. Hint: it's not for the Classical music.

Magic is up a bit, likely because of Christmas music. Will be interesting to see the upcoming release of the Holiday book. I'm betting a big jump, especially since no other station jumped on the Christmas bandwagon this year

Has The Block ever had ratings so big? 2.7 on some translators and an HD channel? They might just be the highest rated translator in the US! Doing better than Earth, WGTK and any of the other translator formats in Greenville-Spartanburg.

 

[genius]

I mentioned Magic’s tiny bump in another thread but overall they were still down from last year when the station was still pulling 4’s. We shall see if the holiday book made a big difference or not.

WORD did stabilize but they still more that 50% down from last year. Top billing hardly unless you’re selling colon blow products. Even though Bobby Mac wasn’t the legend his predecessor Ralph Bristol was (who was later fired in Nashville when his show imploded in a blaze of glory). Charlie James’ show performs poorly overall it’ll be interesting to see if Audacy comes around to shake up the slot or not. WEPR having significant gains is pretty noticeable especially for the Upstate. Not Bob Jones country anymore for sure.

I still think WHZT is better than WFBC but kudos to WFBC for being the comeback kid of the last quarter or so.

 

[101tm]

NPR affiliates are up all across the country in markets where they used to not do that well, mainly conservative or moderate markets. Greensboro-Winston Salem, Nashville, Charlotte, and other similar markets have seen an upswing in NPR ratings over the past year. NPR attracts an audience almost as or as old as WORD, but they're listener supported so it doesn't matter. IMO people with moderate political views are abandoning WORD-type stations that have become straight up propaganda with people like Charlie and Tara. Some of the NPR shows are left for sure, but the drive time and mid-day programming I can see attracting moderate WORD listeners that want more news and not crazy commentary.

WGTK is just sad. The HD4 translator on 102.9 has such an awful signal, it didn't even register lol. It has static all around Greenville, La Jefa 94.9/1070 covers the area clearly. Stations like The Block trimulcast and WBAV doing better than WGTK is funny but I don't think Salem cares about really turning a profit as long as they can clear their programming.

I feel both B93.7 and The Block have damaged Hot 98.1. Also, the weather was really messing up with 96.3's signal last summer which I wonder if it caused their ratings to drop.

Gotta admit B93.7's canned jocks sound pretty good. They make the station sound a lot more fast paced which was long an issue with that station, it lacked any kind of energy that a CHR should have. Hawk and Tom are a drag. I think WSPA-FM needs to back off the Christmas music in 2022 - they played almost the most Christmas music of any non-stunting station last year, and it doesn't seem to get them anywhere. They need some fresh imaging (is it Magic 98-9 or Magic 98 point 9?), a more updated playlist, and I think they could improve a bit. My belief is still that they lost a lot of the older end of 35-54 to all of these other stations playing 80s and 90s music. 15 years ago they were quite aggressive for an AC.

Sports talk still isn't getting anywhere for Audacy or iHeart, lol. Like I say, just not a sports talk market.