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Greenville-Spartanburg monthly trends
- Thread starter 101tm
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That might be an excuse for lower ratings most of the time. But explain that 8 share earlier.
Also, they have translators in Seneca and Anderson. Plus, they are on 2 HD subchannels- on WFBC-FM and WSPA-FM
Bottom line is their dominance in the market is seriously waning. People, even conservatives, are getting tired of all the conspiracy theories.
The HD channels, as we know, are seldom listened to. They are on the air to allow the translators... which still only add very small populations to the signal.
The issue with "wobbling" ratings for limited signals is usually the sample placement within the Metro Survey Area. That sounds like a big part of the issue here.
I don’t see much limitation with the 106.3 signal. The other FM’s may have better building penetration and cover areas outside of the market (WNC) or rural counties to the south outside but It hits where it needs to hit, it even makes it to Greenwood county to the south and past Cherokee county in to NC on 85. It did have issues in the Anderson county portion of the market which got a translator a couple of years ago.
WORD/WYRD/whatever has consistently maintained a 5-6 share generally. I know news/talk is struggling, but I feel it’s even worse for them due to the propaganda and flat out lies spewed by Charlie James, Tara, and company. I’m not left wing and I can’t even handle listening to them. WGTK sounds like the adult in the news talk room now and I’m not even a fan of Salem’s syndication.
WORD/WYRD/whatever has consistently maintained a 5-6 share generally. I know news/talk is struggling, but I feel it’s even worse for them due to the propaganda and flat out lies spewed by Charlie James, Tara, and company. I’m not left wing and I can’t even handle listening to them. WGTK sounds like the adult in the news talk room now and I’m not even a fan of Salem’s syndication.
I'm guessing here, but I think the WBAV listing may be a typo. WEPR usually shows up, but seems missing in this trend. Also, I've never seen WBAV in the Greenville Spartanburg book, but this one shows them in both June and July. I think I would have noticed that last time.
I think WBAV should actually read WEPR.
The 65 dbu signal of the station only covers 45% of the MSA population. The market is Pickens, Anderson, Greenville and Spartanburg counties.
It does not havve even a 60 dbu in Pickens and Anderson counties, and wastes coverage in Laurens, Union and Cherokee counties that are not in the metro.
The Seneca, W236CD, translator only adds about 32,000 persons to the 65 dbu coverage.
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The Beat
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They also have a translator on 101.5 in Anderson that puts clean 60dbu over the city. Carries an HD channel that simulcasts WORD from WFBC.
Even with the limited coverage of a translator, they still only cover well about 60% of the market. And my point is that when you have a smaller market with fewer diaries, any geographic inconsistencies where your signal area does not get a proportional amount of them you can lose a major part of the "normal" shares. Or, when your area gets too many, you have artificially higher numbers for a while.
No, I am just a broadcast manager, programmer and the like who first did diary reviews at Arbitron in 1970 and has managed to get a number of books reissued, including one PPM "book" and a bunch of diary books. For that reason, I understand the inconsistencies of both meter and diary placements based on geography, something that tends to affect limited or restricted coverage stations the most.
WBAV is farther west than some Charlotte FMs and has a format Greenville doesn't technically have, if Jamz has to double as the hip-hop station. Whether its signal has been affected by translators or whatever, I'm sure it sued to do well.
WBAV, known as V-101.9, has a decent signal in several areas of Greenville County, and all of Spartanburg County. Just like 95.1 and 96.1 which also broadcast west of Charlotte. So far they have lucked out and no low power translator has emerged on 101.9 to interfere with the signal, unlike WLNK on 107.9. Back in the day the old Magic 96.1 and 107.9 the Link used to attract Greenville-Spartanburg listeners. V-101.9 targets an adult Urban Contemporary African-American audience, with an R&B format with throwback oldies mixed in. And is home of the nationally syndicated Steve Harvey morning show for Charlotte.
So in what market do Laurens, Cherokee, and Union counties belong? Looks like they would match the same TV market area, but then that would also include Asheville and north Georgia which is separate for radio rankings. I guess geographic factors help determine different coverage areas for radio and TV markets which would otherwise originate from the same city or region.
I do know Gaffney is part of the GSP/Asheville TV market, despite also receiving strong radio and TV signals from Charlotte. In fact, most CLT radio/TV signals remain strong in Spartanburg. But both areas are GSP market, although Gaffney is just below Shelby and Cleveland County which is CLT market.
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