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Greenville Spartanburg observations

AMRocks

AMRocks

Here's the link, but you'll likely need a login to see on the allaccess site. https://www.allaccess.com/nielsen#59

Magic jumps over 2 full points! I don't think they've done any advertising specifically. They did even better than when they were all Christmas!
WESC drops the exact same as Whistle went up. I find that very odd. Went from a 7.3 to a 5.5 while Whistle went 5.5 to a 7.3. Diary issues?
B93.7 was a soft this book, while Hot was up only very slightly.
In the translator wars, Entercom wins with The Block on 96.3 and 104.5. A 2.8? That's gotta be some kind of record for an FM translator only operation (okay, technically WFBC-HD2, but I doubt anyone listens on that channel) Does anyone know of a translator that pulls in a number like that in another market?

While WYRD-FM (WORD) was ever so slightly down, put a fork in WGTK. 3.6 to a 1.4 in a conservative area running conservative talk? If Salem didn't need to clear their shows in the market, they probably should consider flipping.

I bet the HIS-Radio stations would show pretty well in this market, but since Nelsen only gives freebies to non-coms in the PPM markets, we'll likely never know.
 
One problem with that site is that they recently went through and corrected some of the incorrectly listed formats or standardized how similar formats are listed.

And when they did this, not only did some formats not get corrected, but most of the HD stations ended up being listed with the main station's format, which is no help at all.
 
94.5 would have potential with talk if they didn’t run third rate Salem talkers. There are a number of shows not cleared in the market that would probably do better. Local in AM drive would be a start, then there are a lot of other shows that don’t have clearance...Glenn Beck, Michael Savage, Laura Ingraham, Buck Sexton, Ben Shapiro, etc. They already have Mark Levin and Hannity which is rare for a Salem talker.

94.5 is unique for a Salem talker in the sense that it’s on such a powerful signal, and on FM. Generally they use translators, rimshots, or weak AMs for that format.

I still can’t believe The Block hasn’t been upgraded to a better signal.
 
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