Note that for the first time in several months, all stations are showing up in the book, including Summit and Entercom. Usually some group is missing, not purchasing that particular monthly book.
Very first observation is that the election and current politics seriously helped WORD. I'd be curious to know if all the recent translators in Anderson and Seneca also helped. The station was #2 overall 12+. It was likely the station's best book ever.
The iHeart country combo of WESC and WSSL would still top the market. I assume they are sold in combo. But tossing the long time morning man at WESC was a serious hit, dropping from a 7.0 to a 5.8 overall.
Despite going Christmas on the day after Halloween, Magic 98.9 saw absolutely no bump, not like in years past.
The rebranded 102.5 from MY to LAKE seems to have done nothing. Ratings have been stable. ( still don't think they have any like (or taped) jocks on the station. Massive 100kw signal that's pretty much a boring jukebox.
Summit's X98.5 and Jack translators actually get some miniscule numbers, which is more than they've seen in months.
Very first observation is that the election and current politics seriously helped WORD. I'd be curious to know if all the recent translators in Anderson and Seneca also helped. The station was #2 overall 12+. It was likely the station's best book ever.
The iHeart country combo of WESC and WSSL would still top the market. I assume they are sold in combo. But tossing the long time morning man at WESC was a serious hit, dropping from a 7.0 to a 5.8 overall.
Despite going Christmas on the day after Halloween, Magic 98.9 saw absolutely no bump, not like in years past.
The rebranded 102.5 from MY to LAKE seems to have done nothing. Ratings have been stable. ( still don't think they have any like (or taped) jocks on the station. Massive 100kw signal that's pretty much a boring jukebox.
Summit's X98.5 and Jack translators actually get some miniscule numbers, which is more than they've seen in months.