Greenville/Spartanburg ratings from (nearly) 20 years ago.

[RobynWattsV2.0]

This is what Greenville/Spartanburg (then market #67) looked like in the Winter, 1988 book:

station format Sp/87 Su/87 F/87 W/88

WESC-AM/FM Country 16.1 15.1 14.8 14.9
WANS-FM Top 40 6.3 8.5 6.2 10.7
WSPA-FM Easy 7.0 8.3 8.0 9.5
WLWZ Urban 1.0 1.3 1.1 9.1
WSSL-AM/FM Country 10.0 7.4 9.0 8.2
WFBC-FM AC 14.0 13.0 10.4 6.6
WMYI AC ___ 3.3 6.8 5.4
WCKN Cls. Rock 7.6 6.0 4.2 5.0
WHYZ Urban 9.6 8.0 6.5 2.3
WORD AC 2.8 1.9 2.0 2.3
WCKZ Crossover 0.4 __ __ 2.3
WBCY Top 40 2.9 2.6 2.2 2.0
WMUU-FM Easy 1.1 1.9 2.0 1.7
WSPA AC 1.3 2.0 2.6 1.7
WFBC News/Talk 1.3 1.6 1.5 1.2
WXRC Album 1.3 0.6 0.4 1.2
WASC Urban 1.6 2.5 2.4 1.0

I'll try to post stuff from Charleston & Columbia tommorrow.

Enjoy,
Robyn

 

[rygert]

Looks like this ratings book marked the beginning of some big changes in Greenville-Spartanburg.

WLWZ had just put the urban contemporary format on FM--it had been WTLT with an AC format before the change. The format change at 103.9 led to a huge drop in the ratings for WHYZ, and this was the last time AM 1070 was a serious competitor in the ratings.

The debut of My 102.5 was the beginning of the end for the AC format on WFBC-FM, though they held on for awhile before switching to oldies. Hard to believe that My 102.5 has been around for 20 years.

 

[RobynWattsV2.0]

Not to mention that this was also WCKN's first book as a Classic Rock station (the Album Rock format was several years ahead).

Robyn