It's a similar format Clear Channel has launched in Detroit (the Beat at 106.7) and Philly (My106.1). It also has templates in Miami and New York.
Clearly, the effort is to appeal to adult women 25-54 of all races who like to (or used to) cut it up in the clubs.
http://blogs.ajc.com/radio-tv-talk/2009/10/19/viva-105-7-no-more-welcome-to-groove-1057/
The first hour:
"Into the Groove" by Madonna (1985)
"Shake Your Groove Thing" by Peaches & Herb (1978)
"Groove is in the Heart" by Dee-Lite (1990)
"Let's Groove" by Earth , Wind & Fire (1981)
And the first song without the word "groove" in it: "Crazy in Love" by Beyonce (2003)
"Stayin' Alive" by Bee Gees (1977)
"Gonna Make You Sweat" by C&C Music Factory (1990)
"I Gotta Feeling," Black Eyed Peas (2009)
"Don't Stop Til You Get Enough" Michael Jackson (1980)
"Rock Your Body" Justin Timberlake (2003)
"Let the Music Play" Shannon (1984)
"Best of My Love" the Emotions (1977)
"Just Dance' Lady GaGa (2008)
"When Doves Cry" Prince (1984)