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Groundhog Day

TheBigA said:
But wasn't it Entercom that created The Lake in the first place in 2004? My suspicion is they feel that classic rock or "we play anything" is already being done in the market. And even if they could recreate the niche they had ten years ago, that audience is now ten years older and not as marketable as it was then.
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Valid point. Buffalo's rockin' chair rockers like 97 Rock and will hang with it over any other radio station 'til death do they part.
Now if Cumulus indeed flips one of their rock stations to country, that would change things considerably.
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True, but it's going to take a lot of risk to make that move, especially going up against WYRK. Besides, Nash isn't an overpowering brand. To its credit, Nash New York gets a 2+, and that looks nice on paper. The Nash morning show, although emanating from the country music capital of the world, is weak at best. WYRK would have Nash for breakfast, lunch and dinner... and a late night snack. To be truthful, Clear Channel has a better brand with the Bull and it's new Pittsburgh FM, Big Country 104.7 which is taking on CBS' entrenched Y108. Lew and his clan at "Clear Channel Lite" will be closely watching this showdown and perhaps applying its lessons at their Nash affiliates.
 
Element9 said:
To be truthful, Clear Channel has a better brand with the Bull and it's new Pittsburgh FM, Big Country 104.7 which is taking on CBS' entrenched Y108. Lew and his clan at "Clear Channel Lite" will be closely watching this showdown and perhaps applying its lessons at their Nash affiliates.
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You can get the coming attractions for the Bull in Boston, where it's already been on the air for a month on a weak signal.

My sense is that Cumulus doesn't need win with Nash, they just need to place or show. To read his call with investors, he's more excited about Nash than anything else he's ever been involved with.
 
Corporate radio is all smoke and mirrors.
Just spin the format wheel endlessly.

Entercom threw away a passionate audience The Lake had.
Buffalo has fewer people in the 21-35 age group.
Corporate may want that audience, but it may be hard to
Fool the ad agencies with a 1 share.

It's a waste of money paying Nielsen to tell you nobody's
Listening...
 
WBEN on FM was a dismal failure. They did not grow their audience.
With 2 signals, their ratings declined.

The big egos over there are probably still stinging from the debacle...
 
A reliable source indicates the new Alt 107.7 didn't do well in target demographics. He gave no figures but said that station's performance was "disappointing," also noting Alt 107.7 lost half of its Men 25-54, Monday-Sunday from Winter '14 to Spring '14. That's not a proper demographic assessment for the station, but it does have some significance. Alt+Control+Delete?
 
Nielson may be wrong

Word is 10,000 people showed up at Canalside for Kerfuffle, Alt Buffalo's show. Big $$, Big Success. I would not count on it going away with theseckind of results
 
The current format on 107.7 has not reached a 1.5 share in 3 books.
I expect that corporate had higher hopes.
Unless the record labels are giving them big bucks, where is the ROI.?

The on air product is like bad college radio...
 
tbolt909 said:
The current format on 107.7 has not reached a 1.5 share in 3 books.
I expect that corporate had higher hopes.
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Of course they did. They hired a specific PD for this station, one with experience in the format, plus live & local talent. Everything that should be necessary to ensure success.
 
The Lake had to use the same signal and had much better ratings.
Maybe the CONTENT is the problem.

Buffalo has older demos and they use radio.
A quality rock - AAA type format could bring back an audience that
Has no options on the dial.

That's if having listeners even matters anymore...
 
Ten thousand music fans at a summer music festival on the waterfront is impressive, a nice feather in a radio station's cap. But it doesn't prove the station itself drew every fan to the event, nor does it prove the station has better ratings than what appears in Nielsen. Not that Nielsen or Arbitron is infallible. It's just that judging a radio station's success by the number of people who attend a rock festival on a sunny day in Buffalo is equally infallible. "Yeah, our ratings in the Spring book were a little soft, but ten thousand people came to a concert event we sponsored." There may be a few potential clients who will be swayed by that pitch, but only a few. Bars, maybe. Small concert venues, perhaps. Agencies? Nope. Local direct car dealers. Not likely. Show me the ratings, show me the cost per point or cost per thousand. Show me the average persons per quarter hour. Show me the cume. That's the way it works when the big money is on the line, whether it's transactional or relationship selling. That's the way Entercom sells Star, Kiss, WGR and WBEN.
 
Simple question: How much was "Kerfluffle" promoted on other Entercom stations, other station websites, or via other media? Was the show, or the radio station, that drew the audience?
 
Simple answer = A lot of cross promotion. That's common when a company
owns multiple stations.

Many Summer events get great crowds.
Stations always try to "claim" them as their own.

That doesn't change the fact that ratings have been
Very low for this format...
 
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