Interesting data via Radio Ink: Podcasting Growing - But Are You Making Money? - Radio Ink
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Growing Podcasts and Radio
- Thread starter Kelly A
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Podcasting is hot right now. It's hard to listen to broadcast radio or television without being bombarded with promos for podcasts. I wonder what would happen if the benefits of live broadcasts were promoted with the same enthusiasm.
A few years ago radio and TV stations were doing their best to drive listeners' attention away from the broadcast content by pumping their websites. Now it's podcasts.
IMO, broadcasters should focus on what makes broadcasting great by doing it and promoting it.
A few years ago radio and TV stations were doing their best to drive listeners' attention away from the broadcast content by pumping their websites. Now it's podcasts.
IMO, broadcasters should focus on what makes broadcasting great by doing it and promoting it.
I'm not an expert, but I think that Podcasting really puts the power in the hands of content producers. Radio as a distribution medium is no longer a gatekeeper for content like it once was, but a customer. The producers now have the ability to "go direct" to their listeners. On the upside, Podcasting has already diversified content production, giving broadcasters more content to choose from.
Sure....as soon as listeners throw away their computers and phones.
If I'm a talk show host, and I'm good at what I do, I want to surround the audience with ways to hear me.
The podcast, like the website, isn't encumbered by rules or interruptions.
I see a similar issue in other internet and electronic content producing fields, where there is such a wealth of content that the content producers are pressed to put out so much product that they are, in effect, working for much less than minimum wage, even if they are making some money.
The last sentence of the story KellyA linked was a bit telling: "Stations are struggling to figure out how to justify the time to create unique content that will capture the ears of thousands of listeners so they can monetize it at the local level."
In other words, how do we pay Joe Q DJ for the gazillion extra hours he (or she) puts in creating that extra content?
As for 'going direct' to the listeners, that sounds great, but if the talent is working for the station, the product ultimately reflects on the station, so I would hazard a guess that it puts some constraints on the content. And going on your own? Good luck. The competition is undoubtedly growing, and not just podcast competition -- every form of internet entertainment is competing with content producers right now.
The last sentence of the story KellyA linked was a bit telling: "Stations are struggling to figure out how to justify the time to create unique content that will capture the ears of thousands of listeners so they can monetize it at the local level."
In other words, how do we pay Joe Q DJ for the gazillion extra hours he (or she) puts in creating that extra content?
As for 'going direct' to the listeners, that sounds great, but if the talent is working for the station, the product ultimately reflects on the station, so I would hazard a guess that it puts some constraints on the content. And going on your own? Good luck. The competition is undoubtedly growing, and not just podcast competition -- every form of internet entertainment is competing with content producers right now.
Podcasts and radio are simple: talk stations should put up their shows, or segments thereof, as podcasts a couple hours after the live airing.
It is unclear to me what podcasts music radio should publish, since actually using the music isn't permitted.
It is unclear to me what podcasts music radio should publish, since actually using the music isn't permitted.
It's not "extra content." If you do a morning show that has funny bits and interviews, simply take that existing content and make it available for on-demand listening.
Not that it isn't permitted, but it's subject to the digital millennium copyright act. You must pay royalties on the music (it's not covered under the broadcast royalty), and there's an arcane reporting structure that's time consuming.
Here's how that conversation would go: "Wait a minute Mr. Program Director, you want me to produce a separate show as a podcast around my radio show?" "What's in it for me?" Answer: If you do a good job with both, you will likely continue to collect a paycheck from our company.
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