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GSP book is out

C

carolinaradio

GSP ratings are out. I know 12+ virtually means nothing....but it shows Jamz, WESC, Magic, My, and Whistle top 5. Best showing Magic has made in ages! WYRD/WORD (AM) is way up....now showing for WYRD-FM/106.3. The last time it didn't show was when they were airing Greenstone. Or was it included with the AMs? If I recall, it booked last time separately.

CC's bright idea at 96.7 is obviously not succeeding. They got a 2 share almost as the Buzzard. Now it's down to 19th place, even behind Charlotte stations. The Walk even did better than that on the 103s. I don't think the market can handle another religious station - WLFJ-F already has too big of a following in that area.

Any insight??
 
carolinaradio said:
GSP ratings are out. I know 12+ virtually means nothing....but it shows Jamz, WESC, Magic, My, and Whistle top 5. Best showing Magic has made in ages! WYRD/WORD (AM) is way up....now showing for WYRD-FM/106.3. The last time it didn't show was when they were airing Greenstone. Or was it included with the AMs? If I recall, it booked last time separately.

CC's bright idea at 96.7 is obviously not succeeding. They got a 2 share almost as the Buzzard. Now it's down to 19th place, even behind Charlotte stations. The Walk even did better than that on the 103s. I don't think the market can handle another religious station - WLFJ-F already has too big of a following in that area.

Any insight??
Click to expand...

I'd go sports on 1330 and 950 AM and do either classic country on 96.7 as an upsell to WSSL/WESC or oldies as an upsell for WMYI.

In this economy, it's not the time to start a new format on a signal that doesn't cover the entire market. Sports can be sold in conjunction with the news talk FM and classic country or oldies can up sold in combination with either the established country stations or AC FM. I think oldies makes more sense and would give WMYI an edge to sell over WSPA if oldies 96.7 was sold in combo with 102.5.
 
Art Sutton said:
I'd go sports on 1330 and 950 AM and do either classic country on 96.7 as an upsell to WSSL/WESC or oldies as an upsell for WMYI.

In this economy, it's not the time to start a new format on a signal that doesn't cover the entire market. Sports can be sold in conjunction with the news talk FM and classic country or oldies can up sold in combination with either the established country stations or AC FM. I think oldies makes more sense and would give WMYI an edge to sell over WSPA if oldies 96.7 was sold in combo with 102.5.
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Art,

You make great points about 96.7. Even though the coverage is hindered in parts of the market, I think it has potential.. The problem is CC is trying to put formats on it that are already covered. That isn't going to work. That small station can not compete with 93.3/101.1 (when it was rock) or 89.3/106.9 now. They stand no chance against a station playing a format that is solidified in the market (top 40-B93...urban-107.3/98.1, etc) with their signal. I have been an advocate for putting oldies on 96.7 for quite some time, it would be a nice combo with 102.5 and they would probably do much better with it since there is no real oldies outlet in the market.
Never thought about classic country...that would be a lot of country for CC, that's for sure.

Sports (maybe FOX Sports Radio)? would be good on the AMs if they indeed keep the talk format on 106.3.
 
Jamz is in their own world because they are the only game in town. AC got a kiss. Magic got a few more diaries than WMYI. Both Country stations were down. WROQ is consistant like Jamz because of their format. WFBC and WTPT scramble below the top 5 because a large majority of their audience is growing up without radio being a part of their lives.
 
freqdev said:
WFBC and WTPT scramble below the top 5 because a large majority of their audience is growing up without radio being a part of their lives.
Click to expand...

I haven't seen the book so I'll take you're word for those two stations being down but there is no way to tell from that, why they are down. I don't think there's much question about the diminished influence on younger demos but like almost everything written about radio, I think it's exaggerated. And if you're right, then all CHR's and Active Rockers everywhere are down. I'm afraid I don't have time to check.
 
CC Greenville has been reluctant to put oldies on 96.7 because it erodes WMYI and ruins its chances of being a Top 3 station. But, now that they have programmed WMYI out of the Top 3 over the past couple of years anyway, they may reconsider the oldies option for 96.7.
 
If 96.7 was here before 106.3, CC had the chance to put oldies on 96.7 when it moved in to the market in 2002, there wasn't an oldies station then. They went with the rock format instead, I guess it was the 'safest.' I just don't see what would be safe on that station....but then again "Shine" supposedly targets females (specifically younger), which is likely some of 'MYI's listener base. I guess oldies could be tried at this point. It doesn't look like CCM is going to do what they were wanting, they said Buzzard's ratings were bad on a WYFF video when they launched....wonder what they think now.
 
I would agree with several thought paths here. Oldies would have been a better choice than Shine. IMHO Oldies would have been lost though. WBZT is 700 watts in a group of Class C stations at CC. Much like the buzzard if your pay comes from placing spots on a Class C versus 700 watts no matter what the format. Where would you spend your energy? Because it's CC, 96.7 is well produced and higher profile than most. 700 watts will be their issue for the life of the station. I know that many put a lot of effort into that station but when the Class C's are struggling in sales well you get the picture.
 
Remember class C stations often have a lot of wasted range too. I don't mean people on the outter or fringe areas don't listen, they do but they often don't shop at a long distance from their areas. A lot of class C stations do their sales like they are a class A with many of their coverage areas having little or no sales people in their total coverage area just parts of it.
 
Has anybody ever thought of Sports talk on 96.7? May be a bit far-fetched but 104.9 doesn't cover parts of the Greenville area very well that 96.7 does. That wouldn't collide with any of CC's other formats and might do them well. The USC games wouldn't hurt either.

Oldies/Classic Hits has 'evolved' over the past few years and has started moving in to AC territory by playing more late 1970s and early 1980s songs and artists that have been and still are staples on AC stations for many years. Some clusters have oldies and AC in them that co-exist alright but they have to be careful... If you look at CC and other radio groups that have an AC and oldies together, the AC usually backs off of the 70s. WMYI, however, does (not as much as they one time did, though) play a good bit of music from the 70s, and of course the 70s weekends. If they did oldies at 96.7, they would need to alter WMYI some...and I'm not sure they would like to do that. It's hard to have both of these formats in the same building.
 
And where's GoodTimesGreatOldies saying this market needs a big signaled oldies station? That's his answer to everything..... next he'll say 1070 should go oldies and have live and local staff 24/7 with a full news department.
 
I lived in Anderson for nearly 8 years and that entire market for the time I lived up there never really supported a oldies station. If I recall correctly WFBC-FM went oldies because WMYI was kicking their butts as an adult contemporary station and if the powers that be had not monkeyed with WANS, it would still be rocking today. I would come back home to Columbia and listen to WNOK and just wince because WANS was lightyears ahead of what I was hearing here in Columbia at the time. It is really obvious to me that that market there does not and will not support an oldies station for many reasons that have already been discussed here on this board. Country, adult contemporary and rock are the stations being listened to and are being the most sold.
 
I think Entercom made it clear that they do not care to deal with the oldies format when they removed it from 103.3 and 103.9, and made it more clear that, regardless of the performance of the station, they do not care to deal with it when they removed it from 106.3 (I guess a 'been there, done that' type deal). Entercom only has the format on one or two stations. They don't do it. So, unless CC does something on 96.7, I doubt we will see this music on the air in the Greenville area for a long time if ever again. Citadel, Cumulus, CBS, and Clear Channel (to some extent) are willing to work with the format...Entercom just doesn't.

Speaking of 106.3....does anyone know if the ratings for WYRD-FM were included with the AMs this time or did they fall off the radar? I would find that hard to believe...but arbitron just listed WORD-AM/WYRD-AM.
 
carolinaradio said:
Speaking of 106.3....does anyone know if the ratings for WYRD-FM were included with the AMs this time or did they fall off the radar? I would find that hard to believe...but arbitron just listed WORD-AM/WYRD-AM.
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I could be very wrong, but they could be listed as WORD-AM/WYRD-AM cuse thats what they had been and thats what people wrote down.. the FM not being listed doesnt necessarily mean it didn't show up
 
If you think about it, CC has done everything in its power the past five or six years to get rid of every oldies station that it has owned so putting oldies on 96.7 does not even seem viable andd Entercom definitely is not since they got rid of it with 106.3.
 
This is the first book where you can elect to have total line reporting (AM/FM/Internet) listed under one set of calls.
 
Thanks DudeFan. I still listen to WORD on 950 when I occasionally do - the signal is much better here than 106.3. Actually, except for a few areas I think the AMs combined provide better coverage (daytime) than the FM.
 
There's one format that I would certainly tune in for and its Jazz and/or Enya (new age) type music, somewhat relaxing and sometimes instrumental. There's a station called "The Breeze" I listen to online like this and it is wonderful. Truly a breath of fresh air.

Even though I'm from here, I loathe country music. Urban and Rock are fine occasionally (but can't play at work). And, honestly, theres times if I hear one more Whitney Houston song I'll puke, therefore, I'm kinda sick of MY & Magic. We need something completely different.
 
There used to be a Breeze affiliate at 93.3 and it was a Forrest City, NC city of license. It was quite good and if my memory serves me correctly, the ownership fo WESC bought it and after it was a rock station, became a country station for awhile and then is now a rock station again owned by Clear Channel.
 
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