urban and the two country stations then b and talk were the top 5. the class c signals rounded out the top 10 both ac stations down. magic slightly ahead of wmyi, but wmyi won december over magic if christmas music means anything x showed up as barely a player and chuck was just outside the top 10. happy selling everyone
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GSP Fall 2012
- Thread starter freqdev
- Start date
3.8 for WMYI in the fall book? That is the worst book I've ever seen for them and even behind The Planet. Hot and Chuck were surprisingly close in this book given the difference between the two signals. Jamz is a monster.
Classic Rock has not done anything to help 96.7 as it was down even in a big football book.
X strikes me as a slow-grower.
Here's the full book, 12+ at least: http://ratings.****************/cgi-bin/rol.exe/arb191
Classic Rock has not done anything to help 96.7 as it was down even in a big football book.
X strikes me as a slow-grower.
Here's the full book, 12+ at least: http://ratings.****************/cgi-bin/rol.exe/arb191
carolinaradio said:X strikes me as a slow-grower.
I think (hope) X shows up in the next book. It was late summer (August) when they started so during the fall period I suspect a lot of people hadn't found them yet.
Read one of the comments on Facebook yesterday that someone just started listening to them seeing a billboard on Pleasantburg Drive. Chuck FM has had a fair amount of advertising - both on billboards and even on TV. Hope X starts to crank that up as well. Haven't seen any broadcast commercials yet that I'm aware of.
It's a 12+ board because that is all most of us have access to. I know they're far from the true picture, but better than nothing.
Alternative stations normally don't rate incredibly high in most markets, but I've read on here before that it and AAA have better billing than numbers. I'm guessing they are more "white collar" formats. I do however think the ratings will grow in time.
I hate to see Hot AC floundering. The reasons have been discussed to death, so I won't go there, but it's just disappointing to see.
Alternative stations normally don't rate incredibly high in most markets, but I've read on here before that it and AAA have better billing than numbers. I'm guessing they are more "white collar" formats. I do however think the ratings will grow in time.
I hate to see Hot AC floundering. The reasons have been discussed to death, so I won't go there, but it's just disappointing to see.
Entercom's "Wall of Rock" strategy looks like a consistent winner, with 101 & 93 posting solid 4+ numbers.
I don't get the 11+ number for Jamz in the most "white" part of SC. Bewildering....
G
I don't get the 11+ number for Jamz in the most "white" part of SC. Bewildering....
G
upstate29651 said:Entercom's "Wall of Rock" strategy looks like a consistent winner, with 101 & 93 posting solid 4+ numbers.
I don't get the 11+ number for Jamz in the most "white" part of SC. Bewildering....
G
Not sure if I'd agree with a 4.1 being a winner as far as WTPT is concerned. I wouldn't be surprised to see that number go down in time as well with X98.5 here (but sure it's small signal would ever be able to "beat" The Planet).
As far as Jamz is concerned, I think the reason it does so well is because the "white" population is so split among the country, AC, rock and CHR stations. Even if you just added the two country stations together, it would easily beat Jamz. Or I guess another way to look at it is if there was only one Country station, it would probably beat Jamz. Hot 98.1 is urban oriented for a CHR, but there's really little competition for the urban/black population so hence the big numbers for WJMZ.
The market is 17.1% Black. With Jamz being the only Urban station, I don't think those numbers are abnormal. I have often wondered if anyone will ever go after them.
I think it's interesting that Magic has not been able to crack the numbers they did before 97.7 Chuck FM came on the air. If 97.7 has made an impact, that's where it was made.
That was a big gain for The Planet, actually.
I think it's interesting that Magic has not been able to crack the numbers they did before 97.7 Chuck FM came on the air. If 97.7 has made an impact, that's where it was made.
That was a big gain for The Planet, actually.
Wasn't aware the market was 17%+ AA. That explains a lot.
As for Planet puling in over 4 shares, yeah, that's a win indeed for them, as they used to get by with 2 shares. I think we can thank X for driving listeners to Planet for the healthy bump. It used to be alternative & rock that overlapped. Now that it's become alt & CHR overlapping, I'm not sure that's working so well, as heritage alt still has a non-CHR friendly edge to it.
G
As for Planet puling in over 4 shares, yeah, that's a win indeed for them, as they used to get by with 2 shares. I think we can thank X for driving listeners to Planet for the healthy bump. It used to be alternative & rock that overlapped. Now that it's become alt & CHR overlapping, I'm not sure that's working so well, as heritage alt still has a non-CHR friendly edge to it.
G
upstate29651 said:As for Planet puling in over 4 shares, yeah, that's a win indeed for them, as they used to get by with 2 shares. I think we can thank X for driving listeners to Planet for the healthy bump. It used to be alternative & rock that overlapped. Now that it's become alt & CHR overlapping, I'm not sure that's working so well, as heritage alt still has a non-CHR friendly edge to it.
G
Not sure how X would drive listeners to The Planet. It's a new station so people who liked The Planet may stay, but X is a different thing. Yes, there has been some Alternative overlap with CHR. But we're really only talking about a smallish percentage (Fun., Gotye, Grouplove, The Lumineers and more recently, Of Monsters & Men) and all of the bands started on alternative -- not the other way around. But there's ALWAYS been crossover between the two -- even back in the days of Nirvana -- CHR was picking some of it up. Heck, even Nine Inch Nails had a huge CHR hit with "Closer".
Anyway, X is new and playing a lot of bands that were never heard in this area because The Planet has stuck pretty much strictly to Active Rock and nothing else. Would you ever hear M83, Walk the Moon or Young the Giant on The Planet? Hell, no. It's mainly just head-banging, hard rock. X does play some Active Rock itself but it also plays a much different mix with its primarily alternative mix.
Just saying that it may not be a huge number, but even browsing X's Facebook page you'll see people who USED to listen to The Planet. Certainly don't see how a new station would drive more people to The Planet.
I guess I'm a little confused, too, about how a station that came on in August could already be sending listeners to The Planet if that is the case.
IMO, it seems like Alternative would actually gain listeners (from CHR) with the crossovers that we've seen in the past year, but as I've said over and over, I'm not a huge fan of so many Alternative tracks crossing over to CHR to the point that they're played to death (Gotye, Lumineers, and Fun). I think some of the stuff on Alternative (like Alex Clare and Macklemore and Ryan Lewis) is a little too CHR'ish....actually not a fan of those on Alt. Oh well, I'm sure it's just a trend that we're seeing so much of this.
There are tons of artists X 98.5 plays that The Planet wouldn't touch. The Planet is still unlistenable to me, the air talent is just one thing that's so horrible. Mainly The Rise Guys.
IMO, it seems like Alternative would actually gain listeners (from CHR) with the crossovers that we've seen in the past year, but as I've said over and over, I'm not a huge fan of so many Alternative tracks crossing over to CHR to the point that they're played to death (Gotye, Lumineers, and Fun). I think some of the stuff on Alternative (like Alex Clare and Macklemore and Ryan Lewis) is a little too CHR'ish....actually not a fan of those on Alt. Oh well, I'm sure it's just a trend that we're seeing so much of this.
There are tons of artists X 98.5 plays that The Planet wouldn't touch. The Planet is still unlistenable to me, the air talent is just one thing that's so horrible. Mainly The Rise Guys.
^^ I agree that I don't like the CHR crossover, but still think the ones that crossed over never would have seen the light of day if it weren't for alternative stations to begin with. I've said this in the Alternative forum as well, but I'm actually happy that there's very little crossover between the Altenative and Active Rock charts. To me, even if it ends up on CHR at some point, alternative is about exposing new artists with a different sound. Active Rock focuses too much on harder rock that does little to distinguish itself from one song to the next.
I feel like Alternative is at least finally breaking away somewhat from relying on Active
Rock songs to fill out their charts.
I feel like Alternative is at least finally breaking away somewhat from relying on Active
Rock songs to fill out their charts.
S
Scooter Lesley
Guest
Well,...first off,...Hats off to Freqdev for giving us the Fall book skinny.
I owe you a beer & a plate barbeque, unless you are a Consultant in deeskyz, then it'll be a wine cooler, and stirfried toefoo!
Holy Shineola!! Are any of these numbers earth shattering? Not to me, but let me ask, and toss this out: As I have said(ranted) before, it also has alot to do with the continuous failure of certain formats.
As one member of The Think Tank once said, regarding MY 102, "They Botched The Flip". It's easy for some to crow about success, when others just laid there! MAGIC's short, shallow, over-played, Burnt, allegedly auditorium tested by pencilneck Consultants, has BOOBED once again! Burnt CHR past hits like "Rock Steady", cupled with (label whimmed) worhtless Country-crossovers, has again loaded the air gun with Death Nails! Why doesn't someone..."Some Suit" do "Some--thing"?
I owe you a beer & a plate barbeque, unless you are a Consultant in deeskyz, then it'll be a wine cooler, and stirfried toefoo!
Holy Shineola!! Are any of these numbers earth shattering? Not to me, but let me ask, and toss this out: As I have said(ranted) before, it also has alot to do with the continuous failure of certain formats.
As one member of The Think Tank once said, regarding MY 102, "They Botched The Flip". It's easy for some to crow about success, when others just laid there! MAGIC's short, shallow, over-played, Burnt, allegedly auditorium tested by pencilneck Consultants, has BOOBED once again! Burnt CHR past hits like "Rock Steady", cupled with (label whimmed) worhtless Country-crossovers, has again loaded the air gun with Death Nails! Why doesn't someone..."Some Suit" do "Some--thing"?
LOL, already doing better than 96.7 and they have a better signal. Country appears to be all Clear Channel is capable of in this market anymore!
If CC would have put Shine out to pasture when they should have, they could have picked up the Variety Hits or Alternative formats. Look how well Variety Hits is doing for Cox.
If CC would have put Shine out to pasture when they should have, they could have picked up the Variety Hits or Alternative formats. Look how well Variety Hits is doing for Cox.
Hadn't really noticed this before, but WROQ has really been taking a dive. Down two shares over the past four quarters. I remember when they were pretty regularly sitting in 3rd or 4th place in the market occassionaly swapping with one of the country stations.
That shouldn't surprise me since they haven't done anything to change. And the dive can't really be attributed to "The Road".
That shouldn't surprise me since they haven't done anything to change. And the dive can't really be attributed to "The Road".
I think Chuck-FM might have attributed the somewhat more muted numbers we see these days from both Rock 101 and Magic. Magic used to place higher than they do these days. That share had to come from somewhere.
Maybe if they didn't sound so stale, they could have retained some more of their listeners.
Maybe if they didn't sound so stale, they could have retained some more of their listeners.
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