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GSP Ratings

> You just can't accept that other people, particularly women,
> don't want what you want. Get over it. WMYI is winning in
> Greenville because they do it right. Nobody has better AC
> shares in South Carolina.

I program what is arguably an AC station. It isn't what women want its what is good, compelling radio. WMYI is winning by default.


> WLNK has been beaten consistently by one of those "boring"
> AC's you keep talking about...Clear Channel's WLYT. That's
> why they're down to a handful of songs per hour. And,
> you're wrong about their format of record:
>
>
> From the Radio and Records website:
>
> WLNK-FM Jefferson-Pilot Talk
>
> Also from the Radio and Records website:
>
> WSTR-FM Jefferson-Pilot CHR/Pop
>
> Of course, since you believe it's different in your mind, it
> must be so.
>

Ok, I'm gonna preach and teach this one, because it may be a learning experience for someone else reading the postings (God love them). R & R reporting status is NOT dispositive of the stations format. Moreover, the format descriptions in the ratings section of R & R are often years behind what the station is actually doing.

As for reporting, R & R selects panel members on a number of factors... including many political and business reasons. Please pull the hourly playlists from both stations and see what they are playing. Even better, get in the car and drive towards Atlanta and Charlotte and actually listen to the stations. Seems to me that WLNK is playing an awful lot of music for a talk station and that WSTR is a Hot AC and not a CHR. I'd tell you how to pull the hour by hours, but I'll let you learn how to do that on your own.
 
> I work for a Talk cluster and I myself have stopped
> listening. Most of my peers (even those in the business)
> have stopped listening. Sure we keep our ears up to hear
> what we're up against but other than that, it's either
> satellite radio, mp3 players, or CDs for us.
>
> As far as musicradio goes, it's essentially lifeless with a
> few exceptions nationwide. I still listen to local talkradio
> because I think it's still a useful tool for thoughts and
> activism on a local level, even though many local talk shows
> have hit a downward spiral of liberal/conservative name
> calling. It's just refreshing when actual dialogue
> manifests, though few and far between as it is.

Thanks WD. Isn't it frightening that even radio people are not listening to over-the-air radio anymore?

What do you think of Randi Rhodes? Of all the AAR programming, my impression is she has stones and is pretty compelling to listen to... whether you agree or disagree with her stances.
 
> > You just can't accept that other people, particularly
> women,
> > don't want what you want. Get over it. WMYI is winning
> in
> > Greenville because they do it right. Nobody has better AC
> > shares in South Carolina.
>
> I program what is arguably an AC station. It isn't what
> women want its what is good, compelling radio. WMYI is
> winning by default.
>
>
> > WLNK has been beaten consistently by one of those "boring"
>
> > AC's you keep talking about...Clear Channel's WLYT.
> That's
> > why they're down to a handful of songs per hour. And,
> > you're wrong about their format of record:
> >
> >
> > From the Radio and Records website:
> >
> > WLNK-FM Jefferson-Pilot Talk
> >
> > Also from the Radio and Records website:
> >
> > WSTR-FM Jefferson-Pilot CHR/Pop
> >
> > Of course, since you believe it's different in your mind,
> it
> > must be so.
> >
>
> Ok, I'm gonna preach and teach this one, because it may be a
> learning experience for someone else reading the postings
> (God love them). R & R reporting status is NOT dispositive
> of the stations format. Moreover, the format descriptions in
> the ratings section of R & R are often years behind what the
> station is actually doing.
>
> As for reporting, R & R selects panel members on a number of
> factors... including many political and business reasons.
> Please pull the hourly playlists from both stations and see
> what they are playing. Even better, get in the car and drive
> towards Atlanta and Charlotte and actually listen to the
> stations. Seems to me that WLNK is playing an awful lot of
> music for a talk station and that WSTR is a Hot AC and not a
> CHR. I'd tell you how to pull the hour by hours, but I'll
> let you learn how to do that on your own.

R & R changed WLNK's format description very recently, BECAUSE of what they're doing on the air. They're a talk station.

I don't know what station you are arguably programming, but if it IS AC and you don't think it's about what women want, you won't be programming it for long.
 
> > > You just can't accept that other people, particularly
> > women,
> > > don't want what you want. Get over it. WMYI is winning
>
> > in
> > > Greenville because they do it right. Nobody has better
> AC
> > > shares in South Carolina.
> >
> > I program what is arguably an AC station. It isn't what
> > women want its what is good, compelling radio. WMYI is
> > winning by default.
> >
> >
> > > WLNK has been beaten consistently by one of those
> "boring"
> >
> > > AC's you keep talking about...Clear Channel's WLYT.
> > That's
> > > why they're down to a handful of songs per hour. And,
> > > you're wrong about their format of record:
> > >
> > >
> > > From the Radio and Records website:
> > >
> > > WLNK-FM Jefferson-Pilot Talk
> > >
> > > Also from the Radio and Records website:
> > >
> > > WSTR-FM Jefferson-Pilot CHR/Pop
> > >
> > > Of course, since you believe it's different in your
> mind,
> > it
> > > must be so.
> > >
> >
> > Ok, I'm gonna preach and teach this one, because it may be
> a
> > learning experience for someone else reading the postings
> > (God love them). R & R reporting status is NOT dispositive
>
> > of the stations format. Moreover, the format descriptions
> in
> > the ratings section of R & R are often years behind what
> the
> > station is actually doing.
> >
> > As for reporting, R & R selects panel members on a number
> of
> > factors... including many political and business reasons.
> > Please pull the hourly playlists from both stations and
> see
> > what they are playing. Even better, get in the car and
> drive
> > towards Atlanta and Charlotte and actually listen to the
> > stations. Seems to me that WLNK is playing an awful lot of
>
> > music for a talk station and that WSTR is a Hot AC and not
> a
> > CHR. I'd tell you how to pull the hour by hours, but I'll
> > let you learn how to do that on your own.
>
> R & R changed WLNK's format description very recently,
> BECAUSE of what they're doing on the air. They're a talk
> station.


WLNK
07:59 PM FINGER ELEVEN One Thing
Finger Eleven (at amazon.com or ebay.com)

07:47 PM GREEN DAY Boulevard Of Broken Dreams
American Idiot (at amazon.com or ebay.com)

07:44 PM SUGAR RAY When It's Over
Sugar Ray (at amazon.com or ebay.com)

07:39 PM ANNA NALICK Breathe (2AM)
Wreck Of The Day (at amazon.com or ebay.com)

07:23 PM LIFEHOUSE You And Me
You And Me [Single] (at amazon.com or ebay.com)

07:19 PM HOOTIE & THE BLOWFISH One Love
Looking For Lucky (at amazon.com or ebay.com)

07:08 PM MAROON 5 This Love
Songs About Jane (at amazon.com or ebay.com)

07:03 PM JEWEL Standing Still
This Way (at amazon.com or ebay.com)

07:00 PM COLLECTIVE SOUL Better Now
Youth (at amazon.com or ebay.com)

06:57 PM THE CALLING Wherever You Will Go
Wherever You Will Go (Single) (at amazon.com or ebay.com)


Daytimes: 2-3 records an hour:

06:57 PM THE CALLING Wherever You Will Go
Wherever You Will Go (Single) (at amazon.com or ebay.com)

06:49 PM HOWIE DAY Collide
Stop All The World Now (at amazon.com or ebay.com)

06:45 PM NO DOUBT Hella Good
Rock Steady (at amazon.com or ebay.com)

06:26 PM GREEN DAY Holiday
American Idiot (at amazon.com or ebay.com)

06:00 PM ROB THOMAS Lonely No More
Lonely No More [Single] (at amazon.com or ebay.com)

05:00 PM THE KILLERS Mr. Brightside
Hot Fuss (at amazon.com or ebay.com)

04:28 PM BON JOVI Have A Nice Day
Have A Nice Day [Single] (at amazon.com or ebay.com)

Admittedly, Morning Drive is less, but a personality driven AM show usually tags 2-3 songs an hour. WLNK hits 1-2, but with a lot of full service features.

Definitely NOT a Talk station, but rather a personality based/full service AC in prime dayparts.


> I don't know what station you are arguably programming, but
> if it IS AC and you don't think it's about what women want,
> you won't be programming it for long.

I don't ever have to worry about getting fired.
 
Dear Matthew:

In the interest of perhaps expanding your radio education, I attach a column that was published by McVay Media, which made their reputation consulting successful AC stations. While not on personal terms with Mike McVay, I have spoken to him several times and heard him give presentations on how to successfully program stations. While I don't always agree with Mike McVay, I highly respect his opinions and viewpoints. If Mike endorses something, I have learned that I would do well to listen and consider it.

Mike O'Malley and Jaye Albright are well known and respected in the business and they have helped stations of all formats reach greater heights. On a side note: Jaye (formerly Jay) is a legendary country music programmer and, as you know, country is basically an AC format with different artists and a 50/50 gender split.

Please note that the word "boring" is not one of their suggestions. In fact, their suggestions center on how to make an AC station more interesting to listeners and avoid being "bland." No matter what format you happen to work in or aspire to work in, these principals should be applicable.

Are You A Bland Talent Or A Brand Talent?
Five Points of Differentiation
by Mike O'Malley
Partner, Albright & O'Malley Consulting

To excel in today’s radio listening environment, you MUST be a proud brand, not just a name. A good talent with a weak brand will never break through to the degree that they can dominate a market. A good talent without any brand will live their career in virtual obscurity.

Here are five ways to tell if you’re a talent that is closer to Bland or a Brand.

Today’s Talent Brand Definition includes these traits:
Real
Honest
Genuine
Different
Out of the box
Occasionally great rather than consistently good
Pretense, hype, and an attitude of self-importance are anti-brand traits.

A Talent’s Brand Mission is to “surprise and delight” everyday and create “must listen” behavior.

This starts with a thorough understanding of the targets’ attitudes, interests, lifestyles and opinions…

Continues with a clear embracing of these values on air by the talent…

And results in the delivering of entertainment in content and style that is rooted in these values.

Branded Talent scores well on a High Respect and High Love scale
Respect generates increased trial which evolves into repeat usage. Since repeat usage is a requirement for High Love, achieving High Respect is a prerequisite.
High Love happens when a talent converts regular users into fanatics. Again, this can’t happen before Respect.

Branded Talent supports the station as a whole and is NEVER an island
Branded talent understand the station target’s AIO’s (Attitudes, Interests
and Opinions) and, on the air, are the same type of people the station is trying to reach

Personally endorses what the station stands for (i.e., the STATION BRAND) and is an advocate for it. With a few rare exceptions, talent who do not make it apparent during their shows that they support the Station Brand will under-perform.

Branded Talent is always busy BEING the brand. They personally embody these attributes:
Bigger than life shows
A personality that is fearless in the embracing of the audience’s values and as such, is distinct and different from the norm
A “Carpe Diem” attitude that permeates their shows and is manifest in topically interesting/short shelf-life subjects, content that captures what the target is talking about right now or will be in the immediate future, and content that embraces both pop culture and listeners’ values and presents them from the audience’s perspective
Full exploitation of bits with OGM’s (“Occasionally Great Moments”)
Love for delighting listeners on and off the air
Listeners who are having more fun than anyone else in the market
Listeners who’ve also seen the talent’s “heart” side

Jaye Albright and Mike O’Malley are radio consultants that help stations in the US and Canada grow ratings through programming strategies and talent development. To learn more about Jaye Albright and Mike O’Malley - visit the Albright & O’Malley website at www.radioconsult.com.
 
>Isn't it frightening that even radio people are not listening to over-the-air
> radio anymore?

I don't find that as frightening as I do the fact that so many programmers are clueless about the viability of the alternatives to radio. I can't tell you how many times I've read on these boards a remark that suggests that iPods are listened to primarily by teenagers. Or that adults don't have time for them because, they think, "they don't have time to program them". <P ID="signature">______________
<a href="http://saltydog.5gigs.com">
The Salty Dog</a>
</P>
 
> Dear Matthew:
>
> In the interest of perhaps expanding your radio education, I
> attach a column that was published by McVay Media, which
> made their reputation consulting successful AC stations.
> While not on personal terms with Mike McVay, I have spoken
> to him several times and heard him give presentations on how
> to successfully program stations. While I don't always agree
> with Mike McVay, I highly respect his opinions and
> viewpoints. If Mike endorses something, I have learned that
> I would do well to listen and consider it.
>
> Mike O'Malley and Jaye Albright are well known and respected
> in the business and they have helped stations of all formats
> reach greater heights. On a side note: Jaye (formerly Jay)
> is a legendary country music programmer and, as you know,
> country is basically an AC format with different artists and
> a 50/50 gender split.
>
> Please note that the word "boring" is not one of their
> suggestions. In fact, their suggestions center on how to
> make an AC station more interesting to listeners and avoid
> being "bland." No matter what format you happen to work in
> or aspire to work in, these principals should be applicable.
>
>
> Are You A Bland Talent Or A Brand Talent?
> Five Points of Differentiation
> by Mike O'Malley
> Partner, Albright & O'Malley Consulting
>
> To excel in today’s radio listening environment, you MUST be
> a proud brand, not just a name. A good talent with a weak
> brand will never break through to the degree that they can
> dominate a market. A good talent without any brand will live
> their career in virtual obscurity.
>
> Here are five ways to tell if you’re a talent that is closer
> to Bland or a Brand.
>
> Today’s Talent Brand Definition includes these traits:
> Real
> Honest
> Genuine
> Different
> Out of the box
> Occasionally great rather than consistently good
> Pretense, hype, and an attitude of self-importance are
> anti-brand traits.
>
> A Talent’s Brand Mission is to “surprise and delight”
> everyday and create “must listen” behavior.
>
> This starts with a thorough understanding of the targets’
> attitudes, interests, lifestyles and opinions…
>
> Continues with a clear embracing of these values on air by
> the talent…
>
> And results in the delivering of entertainment in content
> and style that is rooted in these values.
>
> Branded Talent scores well on a High Respect and High Love
> scale
> Respect generates increased trial which evolves into repeat
> usage. Since repeat usage is a requirement for High Love,
> achieving High Respect is a prerequisite.
> High Love happens when a talent converts regular users into
> fanatics. Again, this can’t happen before Respect.
>
> Branded Talent supports the station as a whole and is NEVER
> an island
> Branded talent understand the station target’s AIO’s
> (Attitudes, Interests
> and Opinions) and, on the air, are the same type of people
> the station is trying to reach
>
> Personally endorses what the station stands for (i.e., the
> STATION BRAND) and is an advocate for it. With a few rare
> exceptions, talent who do not make it apparent during their
> shows that they support the Station Brand will
> under-perform.
>
> Branded Talent is always busy BEING the brand. They
> personally embody these attributes:
> Bigger than life shows
> A personality that is fearless in the embracing of the
> audience’s values and as such, is distinct and different
> from the norm
> A “Carpe Diem” attitude that permeates their shows and is
> manifest in topically interesting/short shelf-life subjects,
> content that captures what the target is talking about right
> now or will be in the immediate future, and content that
> embraces both pop culture and listeners’ values and presents
> them from the audience’s perspective
> Full exploitation of bits with OGM’s (“Occasionally Great
> Moments”)
> Love for delighting listeners on and off the air
> Listeners who are having more fun than anyone else in the
> market
> Listeners who’ve also seen the talent’s “heart” side
>
> Jaye Albright and Mike O’Malley are radio consultants that
> help stations in the US and Canada grow ratings through
> programming strategies and talent development. To learn more
> about Jaye Albright and Mike O’Malley - visit the Albright &
> O’Malley website at www.radioconsult.com.

Dear DudeFan...

Thank you for your interest in "expanding my education". Nowhere did I endorse "boring". I simply want to expand your education by pointing out that the AC lifegroup doesn't crave the same kind of radio you do. It is wrong for you to label a successful station as successful "by default", especially in a market as crowded and competitive as GSP. It may not be the way YOU would do it, but you...who apparently cannot be fired...would do well to respect those who succeed in situations where they can be fired.

Have a nice day.


>
 
>>
> Dear DudeFan...
>
> Thank you for your interest in "expanding my education".
> Nowhere did I endorse "boring". I simply want to expand
> your education by pointing out that the AC lifegroup doesn't
> crave the same kind of radio you do. It is wrong for you to
> label a successful station as successful "by default",
> especially in a market as crowded and competitive as GSP.
> It may not be the way YOU would do it, but you...who
> apparently cannot be fired...would do well to respect those
> who succeed in situations where they can be fired.
>
> Have a nice day.

Funny thing is that Alrbright and O'Malley are speaking directly toward the "AC lifegroup" whatever that is. My point has always been this: WMYI stopped doing the things that Albright, O'Malley, and McVay say make great, interesting radio (WMYI once had a national reputation for being one of the AC stations that did everything "right" -- in fact, in several presentations Mike McVay used My 102.5 as the example of what every AC should copy). Hence, they may be successful, but are successful by default because no one else in the market is making the effort either. This is precisely what saps listener loyalty and drive them to other media. Believe, if you will, that adult women can't, won't, and aren't leaving terrestrial radio, in my mind that is being on the Titanic and ignoring the rising water. For radio to continue to be relevant and grow and acquire new users, it has to go back to the basics which have been around for at least 50, if not 70 years.
 
> >>
> > Dear DudeFan...
> >
> > Thank you for your interest in "expanding my education".
> > Nowhere did I endorse "boring". I simply want to expand
> > your education by pointing out that the AC lifegroup
> doesn't
> > crave the same kind of radio you do. It is wrong for you
> to
> > label a successful station as successful "by default",
> > especially in a market as crowded and competitive as GSP.
>
> > It may not be the way YOU would do it, but you...who
> > apparently cannot be fired...would do well to respect
> those
> > who succeed in situations where they can be fired.
> >
> > Have a nice day.
>
> Funny thing is that Alrbright and O'Malley are speaking
> directly toward the "AC lifegroup" whatever that is. My
> point has always been this: WMYI stopped doing the things
> that Albright, O'Malley, and McVay say make great,
> interesting radio (WMYI once had a national reputation for
> being one of the AC stations that did everything "right" --
> in fact, in several presentations Mike McVay used My 102.5
> as the example of what every AC should copy). Hence, they
> may be successful, but are successful by default because no
> one else in the market is making the effort either. This is
> precisely what saps listener loyalty and drive them to other
> media. Believe, if you will, that adult women can't, won't,
> and aren't leaving terrestrial radio, in my mind that is
> being on the Titanic and ignoring the rising water. For
> radio to continue to be relevant and grow and acquire new
> users, it has to go back to the basics which have been
> around for at least 50, if not 70 years.

Respect success, DudeFan. It doesn't happen "by default".
 
> Respect success, DudeFan. It doesn't happen "by default".


When you're "living on heritage" it does. Look at poor WCOS in Columbia. They didn't let things slide too much and they still got blindsided to the tune of 2-4 shares 12+. And, don't get me wrong, WCOS was and is a well programmed station and still is pretty lively to listen to. But it's huge 12+ shares were there by default. Folks went away and haven't come back. All it takes is a flanker to take away all the folks that listen because there is nothing better.
 
> > Respect success, DudeFan. It doesn't happen "by default".
>
>
>
> When you're "living on heritage" it does. Look at poor WCOS
> in Columbia. They didn't let things slide too much and they
> still got blindsided to the tune of 2-4 shares 12+. And,
> don't get me wrong, WCOS was and is a well programmed
> station and still is pretty lively to listen to. But it's
> huge 12+ shares were there by default. Folks went away and
> haven't come back. All it takes is a flanker to take away
> all the folks that listen because there is nothing better.


Apples and oranges. Of course WCOS lost share WHEN they got a competitor. What would you expect to happen? Very different situation than Greenville. No new players for Spring...WMYI just spanked WSPA, even though both are well established in the market.
 
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