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GSP WI12

C

carolinaradio

12+ out:

http://www.radio-info.com/markets/greenville-spartanburg

MY, Magic 98.9 and 93.3 The Planet are rounding out the bottom 3 with WSSL, Jamz, WESC top 3. Looks like MY has now stolen The Planet's position as the lowest rated high powered signal (as I predicted). Magic has made some big improvements the past couple of weeks I've noticed (more upbeat, more variety) and I've actually been enjoying listening to them some.

'FBC took a big dive and 'ROQ was up significantly. Election year is helping WORD. WSSL actually toppled Jamz off of #1 for the first time in ages. No sign of WJMZ-HD3 (Chuck-FM).
 
Both of WMYI's Hot AC books have been lower than anything they've had in recent years with Mainstream AC, and it's not growing on people. But hey, it's "fresh"!

The days of Clear Channel having 3 of the top 5 seem to be long gone.
 
MarkSC said:
Both of WMYI's Hot AC books have been lower than anything they've had in recent years with Mainstream AC, and it's not growing on people. But hey, it's "fresh"!

The days of Clear Channel having 3 of the top 5 seem to be long gone.
Click to expand...
Agree. If it were going to grow, it already would have shown signs of it. They had one decent book, but it crashed and hasn't recovered (proving the last book wasn't a fluke). I like a lot of the songs they play, and the Hot AC format, as I've said over and over... but I have doubts that MYI will be able to sustain this format in the long run. Hot AC in the southeast, unfortunately, has a poor track record.
 
... Hot AC in the southeast, unfortunately, has a poor track record.
[/quote]

I agree - but I've never understood why that is. Any ideas?
 
Regarding WMYI: The following is not just my take on MY 102's recent Flub, but also the collective parallel opinions of The Think Tank. Most of agree that the format flippage was smart move #1, and if you want to slate ankling Delilah-Queen of Sap as #2, well OK. However, after #1, the correct follow-up was to add Live Air Talent, and have them in place to roll steady into the Fall book, without the Christmas Horsepuckie from years past. They didn't follow-up, +plus they have clearly let the music go! Whoever is setting the daily playlist, has failed the original idea. Sadly, nothing is being maintained!
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Also, is anyone gonna share the real numbers with us; A25-54?
The real data, without all that weighted mess!
 
They will never have a live staff on 102.5 or any of the stations. Very few, if any stations have a totally local airstaff in a market like this anymore. The only company I know of in this market that doesn't voicetrack from outside of here is Entercom.
The music was let go for months (which is inexcusible), but since it went in to a true Hot AC format in the past month, it's sounded much better.

As for Hot AC, I have no idea why it doesn't work in the south. It doesn't even work in Charlotte. Maybe it's demographics. I like the format but realize I'm in a minority here. "The fresh new sound" bides 102.5 time with an AC-based format but eventually I think they will have to move to something totally different.
 
eacalhoun1 said:
How would WMYI do as an Asheville station? It is licensed to Hendersonville.
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I don't know how the signal is, but I don't think CC would turn it in to an Asheville station. GSP is a much larger market. Would probably work, though.
 
This is sad to hear for MY, particularly after there was an apparent January "trend" that supposedly saw them way over Magic.

I don't know. I just hope they stick with it. As carolinaradio mentioned, they've gotten much better in the last month or so. More new adds and a bit more risky in their playlist.

I still wonder if MY's decision to go all-Christmas hurt them as well as the inconsistent playlist trying to play it both ways -- mixing some of the older, softer Magic-style music with the new stuff. That along with being painfully slow in getting new music.

They've corrected almost all of those issues (still have an occassional falter with a song that doesn't quite fit) and are generally a true Hot AC station now. For all the past criticism of what wrong moves they did after the flip, they seem to be getting their act together. I've also noticed a bit of a steer in the music they do play from the 80s -- things like Bruce Springsteen and Aerosmith. Not sure if that's an attempt to lure more males into the fold (not that I'm big on some of those songs, but they're clearly more male-oriented than the Gloria Gaynor and the like they were playing).

Still, it's gotta hurt being a notch below Magic ...however small the difference was.

IMO, the Upstate needs a station for 25-45 year olds that don't like country or gospel. MY isn't perfect, but it's at least something for that age group.

I definately do feel the Winter period was a sore spot with the flip flopping playlist and Christmas music. That probably didn't help keep any listeners. I know I wasn't happy with some of the choices. Hope with the latest changes, they gain a little more traction.
 
Also wanted to point out that I'm surprised by both Magic and Rock 101's numbers. Not that Magic's are great, but honestly I thought those two stations would be the two most likely to be affected by Chuck. Chuck caters in many ways to that same age group, but with a more "hip" attitude. Especially with ROQ's rise, it's rather surprising.

Guess some of our thoughts around here about Rock 101 being stagnant in it's playlist don't seem to matter to the masses.
 
For those curious, and even asked: The Winter book is never that serious. Most who had an interest were simply wondering how MY102 would fair, since their format flip, and/or how Chuck FM would fair, since it was the new kid in town. As for Chuck FM, I listen, but they hadn't been at it quite long enough to show, much less place. MY102, is a total failure, with all their collective misstakes now reporting in. WROQ rise is simply there because of what the others failed to do. Since they have not changed anything, in years, it is not a celebration. Studs don't brag to their buddies about scoring with some dawg-butt ugly chick. Rock 101's next book could simply have them back flat, and that understanding is quite clear. If you crow over a 5-share, well chances are you think Diddy is a fashion visionary, and Will Ferrell is actually funny. This book did, however, show us that both of the markets AC stations need work.
 
Scooter Lesley said:
MY102, is a total failure, with all their collective misstakes now reporting in. 
Click to expand...

Still think their "collective mistakes" (going all-Christmas, trying to appeal to both the traditional and Hot AC audience with a very sloppy mix) have been corrected in a big way over the past month (maybe they had a bad feeling about how the Winter book would reflect so made some rapid changes). So, I, at least, am not ready to call them a total failure.

But, as carolinaradio mentioned, Hot AC doesn't do well in the South for whatever reason.

If they ever do make a totally different flip, I hope for a true "new rock" station or at least a more mainstream rock station.
 
I think that MY will stay around where they are now as far as ratings. Whether that is acceptable to Clear Channel or not will have to be seen. I mean, I like hot AC, but like I say, it's just such a niche format in mid and larger sized southern markets. They're in a bind between 98.9 and 93.7 and I don't know how much audience is left over in this market for that kind of format. I like it but they're not programming to me. I'll be interested to see how the sound they adjusted to in recent weeks works.

Speaking of Magic - I'm impressed with them - in the past couple of weeks, they have debuted updated imaging, and an improved playlist, although it is too repetitive. Their playlist had been absolutely exhausted (I should know from hearing them on in the background all day) and unchanged for ages. That could be a contributing factor to their ratings decline. Whoever is calling the shots there...good work.

What's funny about all of this is whatever audience WMYI has lost hasn't gone to Magic. They're down as well, but I think they can rebound. We know how well they can do as mainstream AC. I think the format's popularity (hot and mainstream) is slipping here, though.
 
carolinaradio said:
I think that MY will stay around where they are now as far as ratings.  Whether that is acceptable to Clear Channel or not will have to be seen.  I mean, I like hot AC, but like I say, it's just such a niche format in mid and larger sized southern markets.  They're in a bind between 98.9 and 93.7 and I don't know how much audience is left over in this market for that kind of format.  I like it but they're not programming to me.  I'll be interested to see how the sound they adjusted to in recent weeks works.  

Speaking of Magic - I'm impressed with them - in the past couple of weeks, they have debuted updated imaging, and an improved playlist, although it is too repetitive.  Their playlist had been absolutely exhausted (I should know from hearing them on in the background all day) and unchanged for ages.  That could be a contributing factor to their ratings decline.  Whoever is calling the shots there...good work.

What's funny about all of this is whatever audience WMYI has lost hasn't gone to Magic.  They're down as well, but I think they can rebound.  We know how well they can do as mainstream AC.  I think the format's popularity (hot and mainstream) is slipping here, though.
Click to expand...

I agree that MY is in a bind between Magic and B93.7. It's interesting that you mention that MY's audience wasn't lost to Magic. It also wasn't lost to B seeing that they took a bigger dive.

Hope Clear Channel at least gives MY another book or two before throwing in the towel. I really do feel like they've "finally" become what they set out to be - a Hot AC station - after what seemed like an identity crisis.
 
Top 5 25-54 are WJMZ, WROQ and WSSL tied, WESC, WTPT.

I have never seen WTPT beat the AC's 25-54. It's a new reality for them.
 
WTPT beat WFBC 25-54? I mean, B's been sounding poorly, but better than The Planet. Sounds like a male friendly book.

I feel that one of the AC's will cave by Christmas. I don't know how the market supported 2 mainstream AC's so well for so long. MY needs another book and I think they'll have a good idea as to what to expect. I said back when both were mainstream that one of them's going to have to cave eventually. MY did, somewhat, but it seems to have had an opposite effect. What they're doing now is better programmed than their mainstream format, though, which was terrible. I don't see Magic going anywhere because there is still potential in what they're doing.
 
MarkSC said:
I have never seen WTPT beat the AC's 25-54.  It's a new reality for them.
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Wow. I guess I must really be out of touch with the market. I just don't understand how a station as poorly programmed as WTPT could do so well in the 25-54 category. It's still my opinion that it's the worst rock station in the state. But I guess if it's pulling in the golden 25-54 group, it's going to stick around...unfortunately.

Maybe rednecks are more apt to not look at the caller id (or don't have caller id) and answer Arbitron's survey. LOL
 
Regardless to whether it's the local PD, the Corp PD, and/or the hemroidal Consultant, B-93's failure is the lack of smart Programming. CHR's always listen to the record labels to map-out their playlists, and look where it has gotten you!
Much like the AC's granting airplay to a stack of worthless, label suggested, Country-crossover records, the CHR's can't get it through their heads to ditch the (again worthless) Hip Hop/Rap products, and let the market's Churban...Have At It!
Adult listeners are sick of juvenile Hip Hop/Rap garbage. This is the pure proof of what I have said for years. Give Hawk, Tom & Heidi something to work with. Today, a lot of artists have their own labels, and have snubbed the majors to make the Big money themselves. The Adult Pop product is out there,...but as I said, you must ditch the Rap Crap first!
Properly Programmed, that 93.7 FM CHR could easily be #3 A25-54. WROQ's rise is simply there because of what all the other stations didn't do!
Someone is not earning their paycheck!
 
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