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GSP Winter Ratings

A

awp69

Ratings have actually been out for a few weeks:

http://ratings.****************/cgi-bin/rol.exe/arb191

Not a lot of change, but WFBC, which has been leaning more rythmnic of late under Dave Jackson had what was probably their best ratings period in years --- up to a 6.2. And Hot 98.1, which we were recently discussing as becoming more mainstream, dipped a bit to 5.4. As the two stations continue to get closer to each other in overall sound, it'll be interesting to see if B solidifies its lead.

Magic was once again on top of the AC/Hot AC race, but dropped almost a full point while My gained a full point.

Also, under temporary (?) PD Rino, X98.5 has been making some pretty bold moves with a lot more aggressive approach to new music, more promotion and things like "throwback Thursdays" for classic alternative. It looks like it's paying off. On it's tiny stick, it managed a half-point gain to 1.3. That may have been at the expense of The Planet, which dropped .6 to 3.6.

Still think X could do even more to challenge The Planet's stale hard rock mix if it were on a mainstream signal.
 
Well,...first I'd like to thank awp69 for taking the time to Topic. Just as we thought, really nothing to get all Wodded-Up about. At the Top, I can see the Alleged Weighted Urban Diary Horse Manure is still innnnnn-tactedddddd! Allegedly, you don't get that slant, if you are merely Rhythmic-CHR. I would never Alleged such, unless I was either with someone or either by myself.

An even though iHeart keeps WESC as the little step-child of WSSL,...Looky what happened. I call that a Trans-Fiddlin'! Both ROQ & SPA need work, while the Planet needs Prayer.

MY 102,....with its (y'all try not to snicker) 3.3.....have reported that they are still New & Fresh, per their TV spots. I hope that those are trade-out! To my two diligent brothers, Charlie & Long John, over at WESC....Love you guys!.....continue to ride that Bull!
 
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Maybe there should be more concentration on building a better Afternoon Drive show. It would have to be slated 3p-7p, and if there is any time to limit Stop-Sets, and not whore-out the rate card, it would be here! Also, a revamping of Traffic Info, and how it is ran. I have never liked it, but I see the need, and if a client will pay for the sponsorship, then everyone has to agree. Look at the show today, and what it was one year ago, and begin your annalist. ROQ's on-air is good enough, but he needs something to work with! Both MY & MAGIC float in that same washtub.... In some cases, you have subscribed to Sydi-Morning-Teams.
Let them do what they can, and concentrate on the PM drive Swingin' a Fast Bat.
 
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