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guess i should seen this one coming.....

L

Leeanne

Guest
--------------------------------------------------------------------------------
from allaccess.com


Party Ben Exits Live 105
CBS RADIO Alternative KITS (LIVE 105)/SAN FRANCISCO Creative Director BEN GILL (aka PARTY BEN) exits after 13 years with the station.

[EDIT]



[EDIT-post truncated because originating material appears to be copyrighted
Unauthorized use of such content is in violation of Radio-Info's
TOS.]
 
I used to get a huge kick out of Ben Johnson, the announcer character he played on the old Friday Night Game Show they used to do. I haven't heard anything that funny on the radio ever since.
 
Why couldn't they have left well enough alone? Demery turned Live 105 into something unique (I'm not necessarily a fan, but he made some great changes), and this new guy wants to turn it into a clone of KROQ.
 
Why couldn't they have left well enough alone? Demery turned Live 105 into something unique (I'm not necessarily a fan, but he made some great changes), and this new guy wants to turn it into a clone of KROQ.
Click to expand...

Demery's version of the station got no ratings, and now he's busy getting no ratings in morning drive in Atlanta. Yeah, sticking with the status quo would've been the way to go. ::)

Maybe the KROQ-ish sounding Live 105 will do no better in the end, but IMO changes of some sort were certainly warranted.

Just remember that San Jose's KOME got a 3 share 12+ on a regular basis in the overall S.F. market before the plug was pulled. Even after Stern moved to Live 105, with the exception of maybe 2 ratings books, Live 105 was never able to match KOME's ratings success.

Correct me if I'm wrong, but for at least the last few years of its existence, didn't KOME have a very KROQish sound?

IMO, CBS should've killed the Live 105 brand and preserved the KOME-brand by moving it to a signal that has good coverage of the north, central, and south bay. Ratings history seems to suggest Modern / Alt Rock has a wider following in the south bay. CBS did itself a disservice by putting its alternative brand on a stick that has a spotty signal down there.
 
12 + does not mean anything, the numbers that matter are ages 18-34 and live 105 does quite well in that....
sean actually brought the station up quite a bit.
and . KOME did well in san jose, not that well in SF.....
and most of thier ratings were do to howard stern.....
 
Hey, like I said, I'm not a fan of Demery's brand of humor (I hated when he hijacked part of Aly's show so he could interrupt her with his megaphone "that is all" schtick), but I liked the music changes he made. If he's getting no ratings in Atlanta, that's because he's on the air, not because he's programming the place.

I have nothing against KROQ, I just think it takes very little imagination to cut and paste a format together to sound just like some other station. And I agree with you, they should have kept the KOME name when they moved to SF.

As for the morning show, to keep this on topic, they could have found a local morning team. There's plenty of talent in the Bay Area, they don't need to bring in people who hate everything the Bay Area stands for (or at least, what they think it stands for). I'd be rich if I had a nickel for every disparaging remark I've heard about gay people, liberals, and the Bay Area, in general that comes out of their mouths. And I didn't listen regularly.
 
Leeanne said:
12 + does not mean anything, the numbers that matter are ages 18-34 and live 105 does quite well in that....
sean actually brought the station up quite a bit.
and . KOME did well in san jose, not that well in SF.....
and most of thier ratings were do to howard stern.....
Click to expand...

Actually, the numbers that matter are 18-49 and 25-54 men. 18-34 is too narrow and too young a demo to provide a sales base that will succeed. As an Alternative station, Live 105 needs to dominate in those demos to make the money. Right now, they do "ok" but far from dominate in the key demos. The morning show has done a fair job of building something in the void that Howard Stern left behind. Too bad they are so universally disliked in the building. The music programming has become very controlled and mainstream alternative. And the creative energy that Sean Demery nutured is almost completely missing from the station. GM Steve Dinardo is the main reason Live 105 is still around. He's managed to keep billing at respectable levels through some very lean ratings years. CBS will hang on until the PPM gets to San Francisco and see if the much discussed "bump" for rock stations happens here.
 
Whoops, looks like in an attempt to bring my post back to the topic, I brought my post around to the topic of another thread. My bad!
 
Talking Furniture said:
Leeanne said:
12 + does not mean anything, the numbers that matter are ages 18-34 and live 105 does quite well in that....
sean actually brought the station up quite a bit.
and . KOME did well in san jose, not that well in SF.....
and most of thier ratings were do to howard stern.....
Click to expand...

Actually, the numbers that matter are 18-49 and 25-54 men. 18-34 is too narrow and too young a demo to provide a sales base that will succeed. As an Alternative station, Live 105 needs to dominate in those demos to make the money. Right now, they do "ok" but far from dominate in the key demos. The morning show has done a fair job of building something in the void that Howard Stern left behind. Too bad they are so universally disliked in the building. The music programming has become very controlled and mainstream alternative. And the creative energy that Sean Demery nutured is almost completely missing from the station. GM Steve Dinardo is the main reason Live 105 is still around. He's managed to keep billing at respectable levels through some very lean ratings years. CBS will hang on until the PPM gets to San Francisco and see if the much discussed "bump" for rock stations happens here.
Click to expand...

live 105s' demo is 18-34 persons.....
 
the numbers that matter are ages 18-34 and live 105 does quite well in that....
Click to expand...

With all due respect, simply saying "quite well" leaves a lot of ambiguity.

What is their Spring '07 ranking for the week in that demo? I'm not asking for actual AQH share, just the ranking. By how much do they trail the frontrunner?
 
Let me make an addendum to my previous post...

I forgot to ask how Live 105's numbers in P18-34 today compare to when Demery was PD.
 
Too bad they are so universally disliked in the building.
[/quote]

funny you say this... it seems like a lot of morning shows are disliked in thier buildings....
doghouse were disliked my most people in the building when they wre at free fm, (i dont know about thier time at wild)
Rob Arnie and dawn , are pretty much hated by people in the entercom building....
basically when you are the big money makers you become kinda diva-ish and it would be common that others in the building may be a bit jealous or dislike you...but it would help if some of these morning show people didnt have attitude and were nicer to the people in the building.
... it was a little hard getting to know woody , tony and ravey at first but really they arent that dis-liked in the building like you say, some people just havent taken the time to get to know them yet.
 
MarkW said:
the numbers that matter are ages 18-34 and live 105 does quite well in that....
Click to expand...

With all due respect, simply saying "quite well" leaves a lot of ambiguity.

What is their Spring '07 ranking for the week in that demo? I'm not asking for actual AQH share, just the ranking. By how much do they trail the frontrunner?
Click to expand...

the last trend had them in the top 4 of 18-24 and 25-44
i dont have the list only saw it, so i cant give you the specifics...maybe menace can....
 
R A D is a morning show that pays to be on the radio. They buy the time slot for Reno/Sacramento. Doesn't cost the company much, except maybe producer salaries.
Actually they're nice people one on one but they do think that their s*** stinks and most of the time it does... IMO
 
Leeanne said:
MarkW said:
the numbers that matter are ages 18-34 and live 105 does quite well in that....
Click to expand...

With all due respect, simply saying "quite well" leaves a lot of ambiguity.

What is their Spring '07 ranking for the week in that demo? I'm not asking for actual AQH share, just the ranking. By how much do they trail the frontrunner?
Click to expand...

the last trend had them in the top 4 of 18-24 and 25-44
i dont have the list only saw it, so i cant give you the specifics...maybe menace can....
Click to expand...

Spring Book

Overall

Total Persons 18-34 #5
18-49 #14
25-49 #17
25-54 #21

Men 18-34 #6
18-49 #9
25-49 #9
25-54 #21

Morning Show

Men 18-34 - #6
18-49 - #9
25-49 - #13
25-54 - #12

Decent, but not a "must buy" in the significant business demos.
 
Thanks for sharing those!

Your assessment seems much closer to reality than whomever said they were doing "quite well."

#5 in Persons 18-34 seems halfway decent when you're talking a major market such as S.F., but....

How many stations with full market coverage heavily target P18-34?

I would guess no more than 4 or 5.

Let's see, there is...

*Wild 94-9
*KMEL
*Alice @ 97.3
*Live 105
*La Kalle

Am I correct in assuming Live finished behind all of those stations in P18-34?

If that's the case, I would say there is room for improvement.

I would bet CC's cache of stations reaches far more 18-34 ears at any given time than CBS' cluster.

With that said, a station such as Live 105 superserves an audience that the other stations in the market (excluding peashooter Channel 104-9) largely ignore.
 
MarkW said:
Thanks for sharing those!

Your assessment seems much closer to reality than whomever said they were doing "quite well."

#5 in Persons 18-34 seems halfway decent when you're talking a major market such as S.F., but....

How many stations with full market coverage heavily target P18-34?

I would guess no more than 4 or 5.

Let's see, there is...

*Wild 94-9
*KMEL
*Alice @ 97.3
*Live 105
*La Kalle

Am I correct in assuming Live finished behind all of those stations in P18-34?

If that's the case, I would say there is room for improvement.

I would bet CC's cache of stations reaches far more 18-34 ears at any given time than CBS' cluster.

With that said, a station such as Live 105 superserves an audience that the other stations in the market (excluding peashooter Channel 104-9) largely ignore.
Click to expand...

the latest trend was a lot better ....
 
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