GUESS WHERE LEX & TERRY'S AUDIENCE WENT?

[motherscratcher]

To the surprise of a lot of people, L&T's audience appeared to have gone to WFKS and WAPE! We're talking about 3 and 4 share increases on both stations in the morning, especially with 18-34 year olds. WAPE, savor the moment because it is probably very short-lived. You might think that Planet would have gotten a good share of that audience but they didn't!

What's interesting about this now is that if CC decides to put L&T on in the morning on WFKS, all of WAPE's temporary spike will head over to WFKS. That could mean that WAPE may get their ass kicked by WFKS! Wouldn't that be a hoot?

The picture at Rock 105 is pretty ugly. Their morning show obviously got hit hard, but so did the rest of the day. Perhaps it was L&T's fans protesting Coxs' stupidity by abandoning the station altogether. We'll see.

Rooster was off and Gator was up. Don't tell mburg.

Oh, yeah. KOOL was down a little. They have peaked. Too bad....so much potential and Renda doesn't know how to take advantage of it.

 

[JohnRadioFan]

Usually the Jax radio market is so boring-predictable. I was actually thinking Eagle would have benefited but they didn't. I was also a little surprised to see the Point go down a bit too. Like others, there was an assumption that Rock 105, Eagle and the Point share audience and whatever "bad" happens on one station would benefit the others.

The next thing to consider is that many listeners obviously find the morning shows on WAPE and WFKS more interesting than what is on Eagle and the Point. This seems to support the fact that there are still significant numbers of people who love personality radio (especially in AM drive)despite what the suits want us to believe.

In your other post, you bring some interesting perspective into FM talk. I'm thinking with all the attention given to Renda and Cox Radio this year, Clear Channel has been in some respects a sleeping giant. I'm becomming more and more convinced that CC will position themselves well in 2006. If advertsing revenue is projected to be better with FM talk than what Rooster generates, my money is on Rooster flipping to talk and the other CC stations staying as is. I'm looking forward to seeing how this unfolds.

> To the surprise of a lot of people, L&T's audience appeared
> to have gone to WFKS and WAPE! We're talking about 3 and 4
> share increases on both stations in the morning, especially
> with 18-34 year olds. WAPE, savor the moment because it is
> probably very short-lived. You might think that Planet would
> have gotten a good share of that audience but they didn't!
>
> What's interesting about this now is that if CC decides to
> put L&T on in the morning on WFKS, all of WAPE's temporary
> spike will head over to WFKS. That could mean that WAPE may
> get their ass kicked by WFKS! Wouldn't that be a hoot?
>
> The picture at Rock 105 is pretty ugly. Their morning show
> obviously got hit hard, but so did the rest of the day.
> Perhaps it was L&T's fans protesting Coxs' stupidity by
> abandoning the station altogether. We'll see.
>
> Rooster was off and Gator was up. Don't tell mburg.
>
> Oh, yeah. KOOL was down a little. They have peaked. Too
> bad....so much potential and Renda doesn't know how to take
> advantage of it.
>

 

[preferprivacy]

You are WRONG, As Usual

If you want to talk intelligently about WFYV and L&T, then you need to focus on MEN, not 18-34.

Consider who gained in MEN 18+:
WOKV #2, up nearly a share (which is a lot on a trend)
WQIK #7, up nearly a half-share

And who lost:
WFYV still #1 but lost almost a half-share (with much more drop to come)
WSOL #3 lost over a share
WJBT #5 lost almost half-share
WEJZ #6 lost over half-share
WPLA #8 lost half-share (and you might have assumed they would benefit more than anyone from L&T "hiatus"

So the lesson going forward:
1) One trend is not enough data for sweeping analysis
2) Focus on target audience movement







> To the surprise of a lot of people, L&T's audience appeared
> to have gone to WFKS and WAPE! We're talking about 3 and 4
> share increases on both stations in the morning, especially
> with 18-34 year olds. WAPE, savor the moment because it is
> probably very short-lived. You might think that Planet would
> have gotten a good share of that audience but they didn't!
>
> What's interesting about this now is that if CC decides to
> put L&T on in the morning on WFKS, all of WAPE's temporary
> spike will head over to WFKS. That could mean that WAPE may
> get their ass kicked by WFKS! Wouldn't that be a hoot?
>
> The picture at Rock 105 is pretty ugly. Their morning show
> obviously got hit hard, but so did the rest of the day.
> Perhaps it was L&T's fans protesting Coxs' stupidity by
> abandoning the station altogether. We'll see.
>
> Rooster was off and Gator was up. Don't tell mburg.
>
> Oh, yeah. KOOL was down a little. They have peaked. Too
> bad....so much potential and Renda doesn't know how to take
> advantage of it.
>

 

[motherscratcher]

Re: You are WRONG, As Usual

> If you want to talk intelligently about WFYV and L&T, then
> you need to focus on MEN, not 18-34.
>
> Consider who gained in MEN 18+:
> WOKV #2, up nearly a share (which is a lot on a trend)
> WQIK #7, up nearly a half-share
>
> And who lost:
> WFYV still #1 but lost almost a half-share (with much more
> drop to come)
> WSOL #3 lost over a share
> WJBT #5 lost almost half-share
> WEJZ #6 lost over half-share
> WPLA #8 lost half-share (and you might have assumed they
> would benefit more than anyone from L&T "hiatus"
>
> So the lesson going forward:
> 1) One trend is not enough data for sweeping analysis
> 2) Focus on target audience movement
>
>
>
>


Wrong? AS USUAL? I don't think so.

First of all, you're noting several stations that have gained or lost a half point or less which is NOT significant in a trend. That's pretty normal!

If you look at the month of October alone for Rock 105 you'll plainly see that they took a big dive, not only in the morning, but in all dayparts, and in all demos, male and female. 18-34 aside, look at 25-54! It's dramatic!

The only point I agree with you on is about one trend telling the whole story. But don't you find it rather coincidental that L&T leave and suddenly, out of nowhere, the station nosedives? Coincidence? I doubt it.

The audience that went to Kiss and Ape were looking for personality radio, that's why I feel Eagle didn't pick up anything in the morning.

I stand by what I wrote.

 

[preferprivacy]

Re: You are WRONG, As Usual

Then I guess you agree that your 18-34 discussion
was not the right approach when discussing L&T?

Now in 25-54 WFYV lost only a half-share in AM DRIVE.

And in Men 18+ lost less than half-share.

You say that's not much on a trend, so your "nosedive"
analysis in those demos was probably premature (but may well
be accurate the next time around).

MY CURRENT THEORY: format swapping: WPLA (with a tweak on the music)
moves to 107.3 and Country to 93.3

Why?

1) Lack of product for hot talk.
They'll need three strong shows, what would work?
AM DRive-L&T
Midday- ??
PM Drive- ??

2) Revenue.
CC can't stomach the LOSS of billing on WPLA
(if a format change) AND all the new L&T costs
(which are probably in excess of $750,000).

Moving WPLA to 107.3 (and L&T in the morning)
gives CC a revenue base with growth potential.

 

[Superjax]

Re: You are WRONG, As Usual

Hey Mr. Privacy,

I think you already know the answer to your question below. CC's mystery channel will have Lex and Terry in the morning, and everything that WOKV has now, except Boortz until 6PM! CC will rip News Talk 690's heart out by taking Rush and Hannity away! Why? Because they can!

What say you Prefer

The Soup




> Why?
>
> 1) Lack of product for hot talk.
> They'll need three strong shows, what would work?
> AM DRive-L&T
> Midday- ??
> PM Drive- ??
>
> 2) Revenue.
> CC can't stomach the LOSS of billing on WPLA
> (if a format change) AND all the new L&T costs
> (which are probably in excess of $750,000).
>
> Moving WPLA to 107.3 (and L&T in the morning)
> gives CC a revenue base with growth potential.
>

 

[motherscratcher]

Re: You are WRONG, As Usual

> Then I guess you agree that your 18-34 discussion
> was not the right approach when discussing L&T?
>
> Now in 25-54 WFYV lost only a half-share in AM DRIVE.
>
> And in Men 18+ lost less than half-share.
>
> You say that's not much on a trend, so your "nosedive"
> analysis in those demos was probably premature (but may well
>
> be accurate the next time around).
>
> MY CURRENT THEORY: format swapping: WPLA (with a tweak on
> the music)
> moves to 107.3 and Country to 93.3
>
> Why?
>
> 1) Lack of product for hot talk.
> They'll need three strong shows, what would work?
> AM DRive-L&T
> Midday- ??
> PM Drive- ??
>
> 2) Revenue.
> CC can't stomach the LOSS of billing on WPLA
> (if a format change) AND all the new L&T costs
> (which are probably in excess of $750,000).
>
> Moving WPLA to 107.3 (and L&T in the morning)
> gives CC a revenue base with growth potential.
>

Again, the nosedive pertains ONLY to the month of October which is the first month without L&T. November will more than likely be the same... or worse. I never based my acessment on averaging a three month trend like you're doing.

One more time....the loss of L&T happened at the end of September so they were only one week into the Fall book. The ONLY month I have disected is OCTOBER!

Aaaaaaagh!

 

[RickRose]

Re: You are WRONG, As Usual

> Hey Mr. Privacy,
>
> I think you already know the answer to your question below.
> CC's mystery channel will have Lex and Terry in the morning,
> and everything that WOKV has now, except Boortz until 6PM!
> CC will rip News Talk 690's heart out by taking Rush and
> Hannity away! Why? Because they can!
>
Unless Hannity's contract is up how can CC take him from WOKV. I know they own Rush's show so that will be easy to take away.

 

[RickRose]

> In your other post, you bring some interesting perspective
> into FM talk. I'm thinking with all the attention given to
> Renda and Cox Radio this year, Clear Channel has been in
> some respects a sleeping giant. I'm becomming more and more
> convinced that CC will position themselves well in 2006. If
> advertsing revenue is projected to be better with FM talk
> than what Rooster generates, my money is on Rooster flipping
> to talk and the other CC stations staying as is. I'm
> looking forward to seeing how this unfolds.
>
I just do not see Clear Channel giving up on country in Jacksonville, though I do agree 107.3 will not be country.

 

[preferprivacy]

Re: You are WRONG, As Usual

CC only controls Rush.

It is laughable to think anyone would
be dumb enough to put L&T and Rush on the same signal.

L&T and Jim Rome maybe, but not Rush.

Conservative talk and tittie talk on the same frequency?

Where is the audience building in that?

Now if CC was serious about building a conservative FM talk
they could do it easily, using Glenn Beck, Rush, and Dr. Laura.

Though that lineup isn't exactly kicking ass in many CC markets.

 

[mburg]

Okay here is what I think of the latest ratings and what could happen:

1. I am happy to hear that Gator has gone up in certain areas. It is the word of mouth that is going around that is getting listners. Also Gator having Dixie is bad for Rooster because if I am seeing it is it showing Gator and Rooster at a neck and neck race with each other. The one that is going to get cooked is the one who lies about how much music they play and that rarely give away free music each week. For those who know you know which station I am talking about. Look at it this way the only two country stations that will be left will both control the dial on the 99 position.

2. Kool seems to be flat and I am seeing it now what you all mean when their is no one is taking anytime to fix the problem (even though somethings look like they are close to getting fixed but when).

3. WSOS will do well when the signal is upgraded to more of a Jacksonville signal. In order to have that happen this one word needs to be done: ADVERTISING everywhere.

4. WQIK needs to feel threaten because if anyone has notice the numbers have gone down since Gator came in to Jacksonville. Is their a clue to that at all? If Renda keeps up they could pull the same thing they have done in Fort Meyers to Clear Channel hear. And if Rooster flips and dies off like everyone is saying then Renda will declare a BIG VICTORY and a BIG ONE at that. Gator has very smart program director who has grown up with the format and all the radio stops he has had has been with country stations. Also did Jeff Davis (PD of Gator)did he do mornings for a while when 99.9 was in Daytona as Froggy??? I think he was. Also if anyone remembers BIG Charlie who use to be on WQIK, he was with Froggy for a while after he left WQIK.

5. Planet should get ready for the biggest surge of ratings if the move to 107.3 plays out as rumored. If not then get ready to hold a medicore ratings but will stay around because their is a market for alternative here.

6. Did anyone think if CC take Rooster and kills it and puts in a Classic Rock format that they could return the Arrow name and have L&T for mornings and give ROCK 105 one hell of a ride of their life????

7. Glad to see that APE is back up in the ratings. Their maybe another reason of rumors of KISS being killed off are hanging around.

8. Eagle is getting the worse ratings of their life worse than when it was COOL. Who ever said that Eagle would go strong for a couple of ratings than fall was right. It is the people who are listening are getting tired of hearing the same song over and over again (that what it feels like)and the jocks do not talk much except for mornings). The jocks on mid-days and afternoons only talk twice an hour for fifteen seconds. That is not good at all and in the afternoon their are only two traffic reports an hour (THAT IS NOT GOOD ESPECIALLY WHEN JACKSONVILLE IS A GROWING CITY AND PEOPLE NEED ALL THOSE TRAFFIC REPORTS THAT THEY CAN GET).

9. ROCK 105 will be a station in the dust soon. If I were them if CC take on Classic Rock, I would take Rock 105 and work on a Classic Country format, a format that lacks in Jacksonville and a format that would do well here.



mburg

 

[Superjax]

Re: You are WRONG, As Usual

The Soup will answer point/counter point

> CC only controls Rush.

I only said they could, because they can, rip them away. Rush is a gimme, Hannity might take time!
>
> It is laughable to think anyone would
> be dumb enough to put L&T and Rush on the same signal.

Yesterday on WOKV Rush did a whole segment on a guy having sex with a horse and going to that big hitching post in the sky. The pervert died, not the horse. I wonder who the sexer and the sexee were. I was laughing till I cried. Besides Lex and Terry come off as Libertarians when they get into social issues. I think it is as good a fit as Boortz and Rush!
>
> L&T and Jim Rome maybe, but not Rush.
>
> Conservative talk and tittie talk on the same frequency?
>
> Where is the audience building in that?

It is entertaining!
>
> Now if CC was serious about building a conservative FM talk
> they could do it easily, using Glenn Beck, Rush, and Dr.
> Laura.

Maybe they will, and it would have nothing to do with putting Lex and Terry on that particular station. They certainly wouldn't be stupid enough to put a guy from up North on as the morning anchor, who stammers every 8 words and can't pronounce half the names in the city, on their version of Jacksonville Morning News! Hey Don Butler, when's that contract up?
>
> Though that lineup isn't exactly kicking ass in many CC
> markets.

Jim Rome and Dr. Laura? I thought we were talking air talent!

Rack this! The Soup
>

I'd l