I don't think it is going to continue to be listed separately. Generally, simulcasts are shown as "single line reporting" once any period of separate format overlap is finished.What're your thoughts? I suspect it'll be slowish at first. From Dec20 it was a 1.0.
I'm gonna bet it'll be somewhere's between 1.5-2.0. It may soar as high as 2.5-3 but I don't think it's been long enough yet.
That is pure laziness on the part of Neilson. It needs to be separated.I don't think it is going to continue to be listed separately. Generally, simulcasts are shown as "single line reporting" once any period of separate format overlap is finished.
Why, so Entercom can tell who’s listening on 103.9 vs 1060? What about people listening on WIP HD-2? Are they counted too? Would they encode the three different signals differently or just as one?That is pure laziness on the part of Neilson. It needs to be separated.
Then again, I always had a problem with Arbitron anyway...
Jeff in Sa-ra-so-ta!
That is pure laziness on the part of Neilson. It needs to be separated.
What about people listening on WIP HD-2? Are they counted too? Would they encode the three different signals differently or just as one?
Sure.The station knows.
In Chicago, WBBM is listed as WBBM-AM, even though it is simulcast on WCFS 105.9. WCFS isn't listed in the 6+.
Same with WFAN, WSB, KCBS, and other stations that simulcast. But the station knows what percentage is AM & FM.
Even inside the tunnels, those AMs are heard.
The Spanish language format replaced the News/Talk on 96.5. It made sense as they wanted a piece of the audience of WRUM at 100.3.When it's a 100% simulcast, Nielsen doesn't split up the ratings. Same goes for WSB in Atlanta on a 50kw clear channel AM and a 100kw FM that they moved into the city. I'm sure management knows who is listening to what frequency, but only the payee gets to see that. I'm not sure how they would show it to the public if, for example, KYW decided to run different programming every once and a while on each frequency.
WDBO Orlando recently dumped their 100kw FM and moved the station back to it's old AM frequency with a translator. Apparently, it wasn't worth is as far as ratings (and, I assume, revenue) for them to be on that big signal.