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Guiding Light's future in Charlotte may be tied to its future nationally

B

bpatrick

Checking Guiding Light's website (www.guidinglightcity.com)
to see if Kim Zimmer renewed her contract (she did), I saw
a rumor (and I emphasize a RUMOR) that WBTV/3 Charlotte
is about to move Montel Williams' show from 4 PM to 3,
displacing GL. No word on whether GL would move to 10 AM
in Charlotte, but the article quotes an unnamed source at
either the station or at CBS that says that come January 2007
there will be only three soaps on CBS, that GL's cancellation
will come as the show marks its 70th anniversary. No word
to that effect from anyone at Procter & Gamble.

Outside Florida, only one CBS affiliate in the South runs GL
off-pattern; WTOC/11 Savannah runs Montel at 3 and GL
at 4. Here's WBTV's problem: ABC affiliate WSOC has Dr.
Phil at 10 AM and Oprah at 4 and dominates both timeslots.
For WBTV to move GL to either timeslot would be courting
disaster. WBTV could become the third station to drop GL
altogether, and I'm getting the impression that that's exactly
what's about to happen.
 
From what I told, the show was given a two-year pick up, with a one-year option last year when it was renewed. That means, the show is good through 2007, and possibly 2008.

However, I wouldn't trust anything until October when it's the show's renewal time. And if anything, Guiding Light would be cancelled by Proctor&Gamble and Televest, NOT CBS. P&G has been rumored to be wanting out of the soap business for years, yet CBS still likes their shows.

Not to mention Guiding Light has been under constant cancellation rumors since 1994.
 
Now the same source, www.guidinglightcity.com, is
reporting the following: someone posted in the Buzz
section of the website that WBTV plans to move Montel
to 3 and run Dr. Phil at 4 (can't see how that's possible,
since he and Oprah have a noncompete clause, and she's
on WSOC at 4). This same person quoted a station employee
as saying that there would be only three CBS soaps come
January 2007.

Concerned fans have been calling WBTV, trying to get the
real story; WBTV officials have said that GL will be on the
station as long as it's on CBS. No one connected with the
show has indicated any impending cancellation.

So perhaps this is indeed the umpteenth rumor of GL's
impending extinction. For my part, I'm going to start
being more careful before I post rumors like this (however,
it is true that KDKA is moving GL to 10 AM and putting
Dr. Phil at 3).
 
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