While others are enjoying dissecting the mostly forgettable programming on 97.1, I've been interested in what KNX 1070's audience was going to look like after the return to AM. While I can only see the 6+ numbers, it gives us some idea of how much of the audience migrated from 97.1 to 1070. Prior to the Palisades and Eaton fires, KNX's weekly 6+ cume was a little under 1 million. I think they won fans with their good coverage of a huge story and cume since then has ticked up to 1.1 - 1.2 million, roughly to what I would commonly see 12 years ago. That cume fell to 819,800 in the 4/30-5/27 survey period, which included 9 days of no FM simulcast and news of the end of CBS Radio News. Now, we can finally see the 5/28-6/24 period and the 6+ cume has fallen to 653,000! I don't know when KNX's cume was that low. I didn't know what to expect. Obviously it was impossible to expect all FM listeners would move to AM. What was a reasonable percentage? Without the demos, I can only guess that the remaining audience is made up of the older listeners, many of whom may not have left 1070. But losing 40% of your historic 6+ cume is a tough challenge for KNX, I wish them luck.
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Gutting of KNX 1070
- Thread starter Andy Ludlum
- Start date
Funny, when I saw those numbers I was actually impressed that they were able to retain so much of the cume when they returned to AM-only. I see it as a tribute to the quality of work they do there, and the connection they've made with the audience. They're beating KFI, KPCC, KCRW, and KUSC.
What you don't see is how far the number of people using measured media has fallen.
K.M. Richards
Program Director, The Eighties Channel™
I think once the dust settles, we'll have a better picture of how much of the KNX audience was on FM and what percentage of those people migrated back to the AM with this disaster of a format flip. It's also possible that some listened on both bands, if they were in an area where the 97.1 signal was marginal (Andy knows every bit as well as I what that 50kW signal on 1070 covers!).
The simulcast of KNX News didn't even make it to its fifth anniversary.
The simulcast of KNX News didn't even make it to its fifth anniversary.
I guess it is in the eye of the beholder. I see a station that was AM - and for many years prior to the FM simulcast, had a 1M+ 6+ cume. I wouldn't use 6+cume numbers to suggest a station is "beating" another. I'm only using the cume as a crude way to begin to get an idea of what audience movement did, or did not, take place.
Actually, PUMM has not fallen that much. The reach of radio, at its best, was a weekly 94% in the later 90's. Today, it is in the higher 80's.
Radio's reach has fallen some, but even in cities like New York City where fewer people are exposed to car radios, the reach is very high.
What are the bad figures are the AQH total listening and the number of persons every share point represents. AQH listening is around 5% of the population now, versus 18% to 20% 25 years ago. And even when looking at that, we have to remember that the PPM reduced PUR by nearly a third when it was introduced.
It depends on who's doing the measuring. Nielsen doesn't include Spotify and other music distribution platforms in their audio figures. When you use other services, the numbers are lower.
The always has been a percentage of folks who will never be satisfied with radio. In the past they had tape decks later CD players in their cars. On foot Walkman, now cell phones and earbuds or the cell phone is blue toothed to the car. They were never counted.
IMHO As the Internet continues to replace human interaction so will loneliness.
K.M. Richards
Program Director, The Eighties Channel™
I have read a few news reports (from reliable sources) on studies showing this is already happening. ABC reported just yesterday that the amount of time each day spent by the average adult in face-to-face social interaction has dropped by about six minutes over the past decade.
And I agree that "personal audio" is a factor. One needs to only look around them and see people with earbuds, completely oblivious to everything around them. The worst are the ones who carry on conversations via their phones while still in motion; I have seen a lot of near misses as they cross streets without even thinking to look first.
I predict more Darwin awards as this trend sadly continues.