S
SCRADIOJOCK
Guest
Everytime I think I have seen the craziest part of this crazy business, I stand corrected. Even in the world of corporate radio, the decisions they make never cease to amaze me. I can see cutting non-essential dayparts if a station or group is looking to lighten the bottom line. Mid-days, midnights, and maybe to an extent evenings, although I am a firm believer that a tight talented evening jock and really make a station shine, are examples of cutbacks that are would be reasonable.
Lets examine this little move by Weldon and the other idiot pencil pushers who have no clue how to actually program a radio station, not just count the bottom line. You have a guy who oversees multiple stations, who actually LOVES the stations, not just someone who collects a check. He has a boatload of experience, and someone who will work like a dog. All this work and loyalty is rewarded by an insulting salary. How much do they think they will have to pay several people to accomplish the same amount of work done by one low salary? Maybe Chris? Opps, gone. Maybe Pauline? Opps, gone. The list goes on and on.
Even the Empire doesn't burn through the amount of people who have been through the West Leb Nassau in the last 12 months.
All these kind words having been said, I want to be clear that I don't have a personal stake in the life of Heath Cole. I am just aware of what he has done with VERY little to work with. I am impressed by it. My point here is to vent about the bigger issue that we face. As in another post where I pontificated about the need for live local personality radio, I can only weep for the future of our business. As things get slicker, and easier, more and more decisions are going to be made that don't even factor in the fact that we are here to serve the listener.
When was the last time you read or played a PSA? With all the "talent" in another market, who do you send out to be involved in the community? Who do you have that listeners can relate to, identify with, befriend? Who can be the "face" of the radio? Who cares about all that stuff as long as advertisers pay, right? Who cares if anyone really listens? Without the personal touch, why not go to Best Buy and pick up an XM?
Good luck Heath. I am sure you have played the game well, and have people who are wanting to get you on their payroll.
Although I am just keepin an eye on the radio, this evening, I am just shaking my head.
Lets examine this little move by Weldon and the other idiot pencil pushers who have no clue how to actually program a radio station, not just count the bottom line. You have a guy who oversees multiple stations, who actually LOVES the stations, not just someone who collects a check. He has a boatload of experience, and someone who will work like a dog. All this work and loyalty is rewarded by an insulting salary. How much do they think they will have to pay several people to accomplish the same amount of work done by one low salary? Maybe Chris? Opps, gone. Maybe Pauline? Opps, gone. The list goes on and on.
Even the Empire doesn't burn through the amount of people who have been through the West Leb Nassau in the last 12 months.
All these kind words having been said, I want to be clear that I don't have a personal stake in the life of Heath Cole. I am just aware of what he has done with VERY little to work with. I am impressed by it. My point here is to vent about the bigger issue that we face. As in another post where I pontificated about the need for live local personality radio, I can only weep for the future of our business. As things get slicker, and easier, more and more decisions are going to be made that don't even factor in the fact that we are here to serve the listener.
When was the last time you read or played a PSA? With all the "talent" in another market, who do you send out to be involved in the community? Who do you have that listeners can relate to, identify with, befriend? Who can be the "face" of the radio? Who cares about all that stuff as long as advertisers pay, right? Who cares if anyone really listens? Without the personal touch, why not go to Best Buy and pick up an XM?
Good luck Heath. I am sure you have played the game well, and have people who are wanting to get you on their payroll.
Although I am just keepin an eye on the radio, this evening, I am just shaking my head.