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Half of consumers say streaming is their first stop for TV

Y2kTheNewOldies

Y2kTheNewOldies

Half of all consumers say that streaming services are the first place they turn when it’s time to watch TV, according to Hub Entertainment Research.

The firm’s newest annual “Decoding the Default” study – which in August surveyed 1,600 U.S. consumers with broadband, age 16-74, who watch at least one hour of TV per week – found that 50% of consumers (up from 47% last year) say online services are the first TV source they turn on. That includes streaming on-demand services like Netflix, free services like Pluto TV, and virtual MVPDs like YouTube TV.

The same research found that 42% say their first choice is viewing from a traditional TV set-top box (live viewing, DVR, or VOD), down from 47% last year. Hub noted that the remaining percentages each year default to viewing over-the-air, from an antenna.
Click to expand...

https://www.fiercevideo.com/video/half-consumers-say-streaming-their-first-stop-for-tv

Not shocking at this point though.
 
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