If the owner of WJFD ever plans to sell, he better do it now. His station isn't going to get any more valuable than it is at the present moment. Although the Portugeese programming does have intrinsic value considering the community.
If Hall sells, expect it to be a company or group we've never heard of before. The big companies are looking to get out, not bulk up.
Access.1, a group owner in Atlantic City recently sold 2 FMs, 2 AMs for somewhere in the neighborhood of $9 million dollars. That pricetag was downright shocking. When Access.1 bought these properties just a few years back, they paid three times that. Billing is extremely healthy (especially this time of year when the Jersey shore becomes a major market in a sense), so this goes to show how devalued radio stations are today.
But here's the kicker - the new owners are a group of longtime Atlantic City jocks! Expect to see more of this... the moms & pops are coming back. Hopefully they have a plan to make radio relevant in the digital world we're in.