And appropriately, Sirius has a customer service department. You call them when you have an issue with your service. No such department at WBEN.
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Hannity Out at WBEN
- Thread starter Long Time RadioFan
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And appropriately, Sirius has a customer service department. You call them when you have an issue with your service. No such department at WBEN.
From your prior posts, that awareness was not obvious.
In Spanish, we have an expression of "looking for the fifth leg on a cat". That is what defines your argument.
I think DN14224 was pulling your leg and being facetious.. everyone has a the very basic understanding that commercials pay a stations bills
As a respected sales rep once jokingly advise, with more than a touch of seriousness, "The only reason the music, the bits, the shtick, phone calls or talk segments are there is to get you to the next commercial break."
That’s a mistake. You should providing ideas to you potential advertisers. That’s it. Ideas
There’s reason people watch the super bowl for the advertisements. There a reason people get the Buffalo news Sunday for the advertisements. Ponder that.
I don't think that is what b-turner was saying. Radio is an in-between, often called a "channel" in marketing textbooks, connecting a product with consumers. The medium is like a wire between two people on a landline... it should not color or flavor the message.
When a salesperson and the station they represent sells to a client who does not have an agency, they can certainly help, based on training and experience, to make sure the add is as effective as possible. Most stations fail in that regard as most sellers have no copy-writing, no marketing, no retail experience.
Jerry Lee in Philadelphia is famous for having the market's highest billings for about a half-century because he gave additional marketing assistance to clients. He even did research for the clients to find the most effective selling propositions. In other words, he guided the client to finding out, for each ad, what the USP (Unique Selling Proposition) of the client was that would make listeners pick that store or service over all others.
Unfortunately, most local advertising is price-item, just like the stuff I get in the mailbox that I immediately put in the trash, cussing all the time. And most sellers just make it worse out of ignorance.
I'm with you Buddy on the ideas. That's the only way I know how to sell direct. I'm a fan of the personalized written proposal laying it all out. And I try to maintain control of the content as much as I can so I can have a better shot at providing the results the client expects. David makes a great point that most sellers have no copy-writing, marketing or retail experience to bring to the table. I've simply been lucky in that I've worked management in retail. I had no idea that would be helpful at the time. I started in radio on the programming and on air side before being put in sales and then management. In my experience it took reaching the GM chair to make all the pieces fit together nicely. I appreciate that I can look at programming and sales both as equally important to the long term success of a radio station. All of that helps me understand how radio connects with listeners and how the advertiser can tap in to that.
I recall my first day in small market radio. A salesman hands me some handwritten notes with the cart number and tells me to write a 30 second spot, produce it and put it in the studio. I asked the guy if he wanted to hear the copy after I wrote it or the produced spot. He said no. I asked if I should get approval from the business before it aired. Again I got a no. So there I was, first day in radio with zero experience writing my first spot. My on air instructions were to play all the spots on the log and don't cuss. There was no music rotation or hot clock. And the station thrived. Ah, the days when radio could make it in spite of itself!
I recall my first day in small market radio. A salesman hands me some handwritten notes with the cart number and tells me to write a 30 second spot, produce it and put it in the studio. I asked the guy if he wanted to hear the copy after I wrote it or the produced spot. He said no. I asked if I should get approval from the business before it aired. Again I got a no. So there I was, first day in radio with zero experience writing my first spot. My on air instructions were to play all the spots on the log and don't cuss. There was no music rotation or hot clock. And the station thrived. Ah, the days when radio could make it in spite of itself!
Successful direct sellers are great at a few things. Ideas, customize. Strategy, script writing which is along the idea thought, relationships, and follow thru.
Commodity sellers are agency sellers. No ideas, just order takers.
I love selling radio, more importantly, market changing ideas. We do this with my agency everyday, and have created some of the most memorable slogans, jingles, and ideas in the market B turner, it sounds like you are the same. Would love to have you in Buffalo! Ton of money to be made.
With the internet as competition, radio is becoming irrelevant. Sorry to sound so negative but it's hard to say what format is needed in WNY without going back to the "good old days" which are gone. Just my opinion.
Name all the popular DJs on the internet.
The internet has replaced CDs. Rather than buy CDs, people stream music on the internet. As a result, CD players are becoming harder to find in cars.
People have had options for personal enjoyment of music for 50 years. It has nothing to do with radio.
Internet, digital, streaming can compliment terrestrial radio depending on the content. Actual radios can be hard to find. Voice activated devices are the new radios.
Radio is not dying, as long as it differeciates itself from other content platforms
I grew up on radio and worked in the industry for many years.
I almost never listen to radio at all anymore. Too many better options. Hate to say it, but DJ's really are in the way and talkradio is dreadfully boring due to it's incessant mono-themed drumbeat. Just boring.
If radio disappeared tomorrow, I would barely notice.
And yet when a station changes format or replaces a staffer, it's major news.
Consider the subject of this very lengthy thread.
I'm often confused by a post from a person saying how radio doesn't matter to them any longer yet they take the time to post on a radio board. What gives? Why even post if you're pretty much done with radio? Why browse this board? I think it's a fair question. Not trying to pick a fight but I don't surf sites where I no longer have interest nor do I post on such posts that would allow posts.
If a station changes format or staff, it's hardly "major" news. Maybe to people in the industry or the affected parties. Unless it's a heritage station like KFOG was, it's not big news.
The people posting on this forum are not average listeners. It's a small sample of people connected to the industry...
Or maybe to the thousands of regular listeners. I know that's hard for you to believe, but it's true.
When Roger Christian left Star, it was a fairly big story. And Buddy thought enough of him to hire him at WECK.
Christian had an extremely long run at STAR. He didn't "Leave". Entercom pulled the trap door on him like countless others. Can you tell if the the ratings have been impacted in any way by his departure? He was fortunate to find another gig in the same town, but it's still not "Big" news...
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