On September 22, 1924, WFBQ radio signed on the air. While not Raleigh's first station--that was NC State's short-lived WLAC in 1922--it is the longest-running. WFBQ was later known as WRCO and finally WPTF when Durham Life Insurance bought the station in 1927 and dubbed it with the acronym of their company's slogan 'We Protect The Family'. Durham Life would own WPTF for nearly 65 years. Curtis Media has owned WPTF for the last three decades.