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Happy 30th Anniversary, WKNH-FM

C

CTRadio

Guest
FROM FYBUSH.COM:
And here's a statistic to be disturbed by: a survey by a journalism class at Keene State University finds that while many students know that WKNH (91.3) exists on campus, 92 percent of them don't listen to the station. What's more, 40 percent of the students surveyed don't listen to the radio at all. What does the station's general manager say? The Keene State Equinox quotes Patrick Burke as saying, "WKNH has always known that people don't listen." Yikes...

MY TAKE:
People don't listen? "Nobody listens anyway" always struck me as a self-fulfilling prophecy. I never felt that way when I was there in the seventies. WKNH was a mere 10 watts (40w ERP) at 89.1 when it went from carrier current and cable to FM in 1975, but there were less media options and many more voids to fill back then. Those were good times.

There is another spin on this. Among the sixty per cent of students who still listen to radio, WKNH would have close to a 12 share. Many an Arbitron rated #1 station can't claim that big a slice of their market. They also leave out listenership in the Keene community beyond the campus. Any print journalism students who may have conducted this survey should remember that 30-40 per cent of households don't get a daily paper nowadays. I also remember being misquoted by the campus paper during my time as PD at WKNH, so the GM may have been taken out of context. The two organizations are vying for for the same student activity funds!
 
> FROM FYBUSH.COM:
> And here's a statistic to be disturbed by: a survey by a
> journalism class at Keene State University finds that while
> many students know that WKNH (91.3) exists on campus, 92
> percent of them don't listen to the station. What's more, 40
> percent of the students surveyed don't listen to the radio
> at all. What does the station's general manager say? The
> Keene State Equinox quotes Patrick Burke as saying, "WKNH
> has always known that people don't listen." Yikes...
>
> MY TAKE:
> People don't listen? "Nobody listens anyway" always struck
> me as a self-fulfilling prophecy. I never felt that way
> when I was there in the seventies. WKNH was a mere 10 watts
> (40w ERP) at 89.1 when it went from carrier current and
> cable to FM in 1975, but there were less media options and
> many more voids to fill back then. Those were good times.
>
>
> There is another spin on this. Among the sixty per cent of
> students who still listen to radio, WKNH would have close to
> a 12 share. Many an Arbitron rated #1 station can't claim
> that big a slice of their market. They also leave out
> listenership in the Keene community beyond the campus. Any
> print journalism students who may have conducted this survey
> should remember that 30-40 per cent of households don't get
> a daily paper nowadays. I also remember being misquoted by
> the campus paper during my time as PD at WKNH, so the GM may
> have been taken out of context. The two organizations are
> vying for for the same student activity funds!
>

Could it have anything to do with the way most college stations are "programmed?" DJ X brings his favorite speed metal records to play at 7am, followed by DJ Y playing Broadway showtunes, and so on... Not saying WKNH is like that, just commenting that it's very difficult to convince volunteer student jocks that format rules are for the listeners benefit.

PTR
 
> > FROM FYBUSH.COM:
> And here's a statistic to be disturbed by: a survey by a
> journalism class at Keene State University finds that
> while many students know that WKNH (91.3) exists on campus, 92
> percent of them don't listen to the station. What's more,
> 40 percent of the students surveyed don't listen to the radio
> at all. What does the station's general manager say? The
> Keene State Equinox quotes Patrick Burke as saying, "WKNH
> has always known that people don't listen." Yikes...


> Could it have anything to do with the way most college
> stations are "programmed?" DJ X brings his favorite speed
> metal records to play at 7am, followed by DJ Y playing
> Broadway showtunes, and so on... Not saying WKNH is like
> that, just commenting that it's very difficult to convince
> volunteer student jocks that format rules are for the
> listeners benefit.
>
> PTR

Absolutely! WKNE, WKBK, public radio and the rest may never get upstaged for listenership by 'KNH, but I would caution even the smallest station against assuming nobody's out there listening. 92 per cent may not want your product, but the 8 per cent still count for something.
 
> Could it have anything to do with the way most college
> stations are "programmed?" DJ X brings his favorite speed
> metal records to play at 7am, followed by DJ Y playing
> Broadway showtunes, and so on... Not saying WKNH is like
> that, just commenting that it's very difficult to convince
> volunteer student jocks that format rules are for the
> listeners benefit.

I've seen student-run college stations whose managements unfortunately don't really care about building listenership beyond a small clique of fellow students who may happen to have the same tastes as they do.

I'm not saying WKNH is like that. I'm not in their listening area, and not familiar with their programming.
 
> > Could it have anything to do with the way most college
> > stations are "programmed?" DJ X brings his favorite speed
>
> > metal records to play at 7am, followed by DJ Y playing
> > Broadway showtunes, and so on... Not saying WKNH is like
> > that, just commenting that it's very difficult to convince
>
> > volunteer student jocks that format rules are for the
> > listeners benefit.
> >
> > PTR
>
> Absolutely! WKNE, WKBK, public radio and the rest may never
> get upstaged for listenership by 'KNH, but I would caution
> even the smallest station against assuming nobody's out
> there listening. 92 per cent may not want your product, but
> the 8 per cent still count for something.
>

8%??? I doubt that. What college station has an 8 share?
 
> 8%??? I doubt that. What college station has an 8 share?
>
Very few, I'm sure. I just based that on KSC's journalism department survey. There may even be a few with no listeners, but chances are there's someone out there deserving as much of your attention as a broadcaster as the two million who may cume Lite-FM in New York each week.
 
> > Absolutely! WKNE, WKBK, public radio and the rest may never
> > get upstaged for listenership by 'KNH, but I would caution
>
> > even the smallest station against assuming nobody's out
> > there listening. 92 per cent may not want your product, but
> > the 8 per cent still count for something.
> >
>
> 8%??? I doubt that. What college station has an 8 share?

Maybe he meant divided among non-comm's in the area only.
 
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