LITTLEBOYBLUE said:
Not many 3-letter TV calls...would have given the market an interesting distinction.
I liked the reference in the 70's when news started going more "sensational" ... that people nick-named San Francisco's KGO the "Killings, Guts & Orgasms" station.
Certainly would have done a few things for the radio end (I forgot to mention KOL was also one of the original applicants for Channel 7 too. However, KTW was not.)
Some possible scenarios if the losers won:
-KVI or KOL would have probably gone news/talk by 1975, meaning if Channel 7 was KOL-TV there might have never been a KMPS.
-KXA would have probably had a frequency change and/or earlier power boost/antenna upgrade (maybe even a swap with KVI BACK to 570 - their original frequency prior to a late '20s, early '30s swap with KVI?)
-KJR might have gone talk by 1983.
-KIRO might have been MOR beyond '74, probably taking the place of KVI in the format in the '70s.
If "The Butterfly Wings" theory, where the zen folks say something as innocuous as the flapping of a butterfly's wings in Japan can affect a hurricane in the Atlantic applied here, I would gather the changes over the overall course of Puget Sound radio history would reach FAR beyond just these stations, the reverberations would have likely affected the ENTIRE course of Puget Sound radio history. Another station could have been the heritage country station, maybe meaning ANOTHER station could have ended up the heritage rock, CHR or AC during the '70s and '80s. Meaning the lives and destinies of many broadcasters could have been just as dramatically different. And don't EVEN get me started on what the aftermath of that whole Telecom '96 mess would have looked like NOW had approval for Channel 7 was granted to any of these other contenders in 1958.....
One can only ponder.....