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Happy Anniversary To Two New York Radio Failures

DToTheJ

DToTheJ

It was a dozen years ago on April 9 that the former "105.1 The Buzz" (WDBZ) changed to the former "Big 105" (WBIX) with Danny Bonaduce in the morning. The format wouldn't even last a full year, as Jammin' Oldies took over in December 1998.

Five years later, April 10, 2003 would bring us the even shorter-lived "Blink 102.7" format on WNEW-FM. Who can forget the schizophrenic playlist, the Kiefer Sutherland-voiced liners, and... "(Chris) Booker and "J-Lo's sister Lynda) Lopez In The Morning"? (Actually, everybody can...)

(Source: Vince Santarelli's "Apple Bites")
 
In any business, failure is inevitable. One must take a risk to try to become an artistic and/or business success. Back in the 1980s people were skeptical that a sports talk format would work. The only thing that would bother me is making the same mistake twice. The jerks who ran CBS radio failed with an FM talk format on 102.7 and then tried it again at 92.3 which also failed miserably.

Bruce
 
BruceS8852 said:
CBS radio failed with an FM talk format on 102.7 and then tried it again at 92.3 which also failed miserably.
Click to expand...

Mostly because both formats didn't have a Howard Stern anchoring the lineup. Yes, both had Opie & Anthony, though you can argue that they were more popular locally while they hosted a local show on 102.7 (duh).
 
DToTheJ said:
It was a dozen years ago on April 9 that the former "105.1 The Buzz" (WDBZ) changed to the former "Big 105" (WBIX) with Danny Bonaduce in the morning. The format wouldn't even last a full year, as Jammin' Oldies took over in December 1998.

Five years later, April 10, 2003 would bring us the even shorter-lived "Blink 102.7" format on WNEW-FM. Who can forget the schizophrenic playlist, the Kiefer Sutherland-voiced liners, and... "(Chris) Booker and "J-Lo's sister Lynda) Lopez In The Morning"? (Actually, everybody can...)

(Source: Vince Santarelli's "Apple Bites")
Click to expand...

I still miss Jammin' 105. And Mix 102.7
 
Now at Lite FM they go out of their way to say the word "Fresh" on the air as much as possible. And emphasize it. Does that make ANY sense to anyone?

Is Lite hoping to confuse people into thinking they're listening to Fresh when they're not??? Or....

Is it worth playing with the heads of the Fresh 102.7 staff when you might also be reminding listeners that there's another AC station out there too?

Seems like a tactic underdog stations might use, but not a #1 station.
 
DToTheJ said:
BruceS8852 said:
CBS radio failed with an FM talk format on 102.7 and then tried it again at 92.3 which also failed miserably.
Click to expand...

Mostly because both formats didn't have a Howard Stern anchoring the lineup. Yes, both had Opie & Anthony, though you can argue that they were more popular locally while they hosted a local show on 102.7 (duh).
Click to expand...

Maybe they should have tried putting "Twitter Time" into mornings. I think that would have saved the talk format.

All joking aside, I for one would love to see Howard back in mornings on FM. Given that....

1. He couldn't get away with doing the show he did for years at K-Rock. As FM is censored WAY more today. (and we all know how much he LOVED CBS censoring his show)
2. Todays music driven PPM world.

Bring him back to FM, and we'll be talking about his failure on this message board just a few yrs later.

Stern's ratings (at best) would be just as awful as O-A were when they got pulled....#2 Men 18-49 (BTW wasn't Stern #2 behind Luis Jimenez just before he left anyway? Only back to #1 briefly b/c of the heavily publicized move to Sirius.)

Also O-A were the best rated show on 102.7 when they were dropped (and were sucessful outside of NYC to boot). Like Howard on K-Rock, they are what kept WNEW going. Anyone who isn't trying to look through a "Stern kaleidoscope" knows they weren't fired in '02 for their ratings.

Now that I've said that, be it my awful grammar, or that I don't think Howard is what he used to be. Take your best shot Fanboys!
 
I'm an O&A fan, but they just didn't do well on K-Rock. The radio business has moved on from Hot Talk. Howard would probably do well, but nowhere near what he used to. Too many rules, not even counting the FCC. Lawyers run the show now.
 
Don C said:
I'm an O&A fan, but they just didn't do well on K-Rock. The radio business has moved on from Hot Talk. Howard would probably do well, but nowhere near what he used to. Too many rules, not even counting the FCC. Lawyers run the show now.
Click to expand...

Agreed. The much tougher regulations after nipplegate (while it was TV, it had a major impact on radio as well) would make things much tougher for Stern if he were to come back to terrestrial radio (assuming FCC regulations aren't loosened). The much tougher regulations is part of the reason why O&A didn't do quite as well on 92.3 as they did on 102.7. Though I do think part of it is due to the fact that O&A's show is much more conducive to Afternoon Drive than Morning Drive, especially with listener interaction being such an important part to the show.
 
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