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Happy B'Day, Elvis!

J

JohnRadioFan

Guest
"The King," as he was called, enjoyed steady chart success from the mid '50s through the mid '70s, selling more than a billion records to date. And there was a time; many oldies stations around the country would have done special programming in honor of (pardon the pun) a real mover and shaker in pop music on his b'day. And despite that great success, as I scanned around the Jax radio dial, there wasn't from what I can tell - even a mention about his birthday.

Elvis is now taboo - a throw-back to programming that is not advertiser-friendly and nowadays on rare occassion, you can hear "Suspicious Minds, "Wonder of You" and "Burning Love" because they are late 60s/early 70s. Laughable is that if any of these songs chartered prior to '64, it's doubtful you would ever hear them again on commercial radio.

I don't advocate any oldies station to feature too many roots of rock and roll songs because, after all, stations depend on billing to survive. But the lines of sand that are drawn today don't always make sense. A song like "Surfer Girl" by the Beach Boys is rarely heard because it's 1963. And yet one year later, there is "Don't Worry Baby" that sounds almost identical, enjoyed less chart success but it's a part of an acceptable year and so it's on playlists. One of these days, that line will move to or close to 1970 and I guess the Beatles will be no more too.

Satellite radio continues to become more and more attractive. I still say that there are way too many FM music stations that sound the same and being unique represents an alternative strategy.
 
> Satellite radio continues to become more and more
> attractive.

It does. While I am not sure anyone would say with a straight face that satellite will replace traditional stick-radio; it indeed serves as a supplement.

And, Elvis' birthday is a great case in point. Sirius has an all-Elvis channel live from Graceland. And, yes, today, they had a live jock at the party, talking with fans and Elvis insiders. While it might not be everyone's cup of tea, to the Elvis faithful, I am sure that it made compelling radio.

Oh, and the Memphis jocks were live -- not tracked. And, pretty good, too.

So, yes, it's a niche. A narrow one, but certainly interesting.

If the Jacksonville Oldies station missed the day, that's unfortunate.

Happy 71, Elvis.

DE
 
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