Varulven said:
My position is very clear regarding WZLX. I've stated from day 1 of Carter's hire - he's a great music director, he is not a very witty or compelling host. He and Chuck Nowlin are Sominex personified.
I'm sure I'm not your typical WZLX listener. At 50, I'm too old, and I'm mired in memories of the "FM underground hippie" radio era. But, to my tastes, Carter is the most listenable host on WZLX. Of all their hosts, he comes across the most like a friend listening to music with you, not an egotistical cooler-than-thou DJ talking down to you, and he shares bits of his knowledge of the music. I know that most commercial radio listeners nowadays only want to hear the music itself and don't care to hear any information about it, but I'm in the minority who appreciates it, and he keeps it to an amount which seems to be acceptable to their audience.
I can also enjoy listening to Nowlin. His act is to be somewhat smarmy in a self-effacing, tongue-in-cheek way. He's very good at what he does. I can't listen to K&M. A very bottom-line rock radio morning show. It's a shame WZLX hasn't acquired a quality morning show since Laquidara, their last dinosaur (and an all-time great one to say the least), had left. Sweeney tried to keep it a cut above, but his delivery was much too low-key for a major market rock morning show. K&M have energy, but providing quality content along with it is the real challenge that they don't meet for me.
Varulven said:
Keep Carter in the music department. Put Gerry Goodwin or Wharfield or Julie Devereaux or J.J. Wright on the air - or Ed McMann. Carter can't compete with those voices. Little Walter would add a jolt to WZLX, I just don't think he would want to play the music.
I think J.J.'s style and great, big voice lends itself better to Oldies. He's so versatile that I'm sure he could make himself fit Classic Rock as he did very well with Classic Hits on WROR, but I think he's a better fit for Oldies, or any other higher-energy format. It's unfortunate WODS ended up putting him on overnights, but as far as his own career goes, I'm sure he's nevertheless better off there than he would be at WZLX.
I'm sure Goodwin or Wharfield could sound good on WZLX because they're seasoned AOR veterans, but they would have start anew to try to build an audience in their middle-ages. Very few of WZLX's current listeners would remember them from their Boston AOR heydays in the 70's and 80's. The last bastion of that generation of listeners left WZLX with Charles and are now listening to retro AOR shows on satellite radio, and to their own mixes on their iPods. (A very small handful of them are even listening to my show on WMBR).
WZLX currently programs to the generation who discovered the greatest hits of Led Zep, Pink Floyd, The Beatles and the Stones when they had already been Classic Rock songs for twenty or thirty years. The older end of their target demo may have grown up with U2 and Tom Petty, but most weren't even born yet when Jimi, Jim and Janis were still alive.
As much as I love what Little Walter does, his style wouldn't fit WZLX at all. His caricature of the screaming late 50's/early 60's Top-40 DJ would nowadays only fit a "Real Oldies" format, or a retro oldies show such as his own "Time Machine". In that context, he's one of the all-time greats, but not for Classic Rock. Julie Devereaux is very good, but she's probably better off keeping her gig at WROR than trying to move to WZLX.
Varulven said:
WZLX's music is holding its numbers, the lack of quality on-air talent is what is hurting the station... The music holds the fort, the lack of on-air talent brings the numbers down.
WZLX is apparently not interested in hiring heritage, or even proven, on-air talent at this point. I know a number of heritage Boston area FM AOR jocks who were shown no interest when they tried to apply to WZLX. They've been recently hiring some of their weekenders and fill-ins from out of their pool of interns from Emerson and other broadcasting schools, who are only half the age of the music that they're playing.
These are their first commercial on-air gigs, on a major market CBS owned Classic Rock station. I guess they learned how to do the kind of delivery that they want to attract the thirty-ish male demo they're going for, but whatever happened to aspiring young DJ's paying their dues working on small-market or college stations before moving up to commercial major market airtime?
It's strange that WZLX doesn't seem to see that the strength of another station in their same cluster, WODS, is in their experienced, proven, veteran airstaff. I have seen some stations in which the PD and/or GM prefer to boost their egos (and keep their payroll down) by grooming and molding inexperienced, malleable new DJ's, rather than hiring experienced veteran talent. They're easier to keep under their thumbs. I have no idea whether or not that's what's been happening at WZLX, but I've seen it happen elsewhere.