Re: Question about Z-Rock
> > Why did they focus on the AM dial?
> >
> A couple of reasons:
>
> (1) By the mid and late 1980s, music on AM radio had pretty
> much bitten the dust. Back before deregulation and LMAs,
> owners were limited to one AM and one FM in each market. If
> you had a sucessful FM reaching 18-34 year olds, you could
> sell airtime on your sucessful FM and for a few bucks more
> sell time on a poorly-performimg AM as a combo sale.
> (2) Satellite radio is cheap to run. All you need is a
> board op and/or some good automation equipment.
> (3) The original Z Rock inclination (pre-Abrams)was not
> exactly mainstream. At times it was outrageous and
> progressive-sounding (I have a bunch of tapes of KZRK in
> Dallas from 1987/1988). The format was not mainstream
> enough for a major market FM, but it could work on an
> underperforming AM (and do so cheaply).
> (4) When all the other AMs in town are doing Newstalk, Big
> Bands, Country and Oldies, Z Rock really stood out from the
> crowd, and the format was "niche" enough that dedicated
> listeners would seek it out. In some markets they did, in
> others they did not.
>
> Markets that tried Z Rock on AM (Dates are approximate and
> are from personal memory):
> Seattle, WA (KZOK 1590) 1988 - 1991
> Portland, OR (KZRC 1010) 1988 - 1993
> Eugene, OR (? 1320) 1991 - 1994
> Las Vegas, NV (KMTW 1340) 1989 - 1992
> Salt Lake City, UT (? 1550) 1988-1989
> Denver, CO (KDZR 1390) 1988-1989; (KLZ 560)1991-1993
> Albuquerque, NM (KIVA 1310) 1987 -1991
> Kansas City, MO (KBZR 1030) 1988 - 1992
> Houston, TX (KKZR 1070) 1987 - 1991
> San Antonio, TX (KSJL 760) 1988-1992
> Jackson, MS (WZRX 1590) 1986-1987
> Minneapolis, MN (? 950) 1988-1989; (KMZR 980) 1989-1991
> Grand Rapids, MI (? 1340) 1987-1989
> Flint, MI (? 1570) 1989-1989
> Portland, ME (? 1440) 1989-1991
> New York City, NY (WZRC 1480) 1990-1993
> Fort Meyers, FL (WWZR 770) 1989-1991
>
> There were probably a few others....I can't remember all of
> them.
>
I will keep on asking this......
But, with the coming of Digital AM, and FM Radio.....
Won't that allow a good stereo singal on AM, with an --independent-- locally-owned Station that could carry something besides Classic Rock programming ? ? IE Hard Rock, --without-- the obnoxious DJs.
You know, a laid back DJ that actually os free to pick tracks, without some consultant-driven comglomerate regimin.<P ID="signature">______________
1968-1978 -- THE "GOLDEN AGE" OF ALBUM ROCK MUSIC . . .
In spite of Disco and Top 40 in that period,
it yielded the "Motherload" of Great Album Rock Releases
--Enough for a Lifetime--

</P>