michael hagerty said:
FredLeonard said:
It's interesting how many people posted call letters before any attempt to agree on a definition of "heritage." A lot of stations toss the word around. In station promotion, it seems to mean they've had the format longer than their competitors in the same format.
If we set the bar at 50 years, same calls, same city, same format, there are very few "heritage" stations.
Do we allow changes of owners?
Or change of frequency? Like WQXR-FM. It's been classical forever, but in the FCC license files, it's a different station.
Do we allow for formats to evolve? If a station flips from full service to all news, with a (mostly) clean break (like WBBM), it seems like that should reset the clock. But if a station evolves from full service and over time become talk (like WGN), then the clock keeps running.
What about wholesale personnel changes, especially going from local-live to syndicated or voice-tracked. Seem to me they aren't "heritage" no matter how long they stay with a format. Only local-live stations should be considered.
Well, then the problem becomes where we draw that line. Is there that much difference between 50 years and 45?
Is KNX not a heritage station today, but if nothing changes by 2018, it will become one?
Given the speed of change in our world, and the historic runs of legendary stations (KMPC only had 28 years as a personality MOR/AC, WABC only had 22 as Top 40), I think it may be more realistic to set the bar at 25 or 30 years.
Frequency changes should reset the clock, as should a shift of more than one-third of the programming from live & local to satellite.
This is all very interesting, but frustrating. Michael Hagerty's point is well taken. I believe the original poster on this thread was pretty sloppy about nailing down a consensus as to what we're talking about.
Heritage calls (IMO) refer to an identity and market image that is linked to a broadcaster's use of a call-sign over many years. I live in the Pittsburgh market served by KDKA 1020 AM, since 1920. By some definitions espoused above, in this thread, KDKA would
not qualify as a "heritage" station. That's just silly.
KDKA radio flirted with top 40 in the 1960s, but it mostly day-parted that, and "full service O&O" would best describe it, down through the many decades. The transition from music and talk, to virtually no music and talk, to news/talk was nearly seamless.
When Westinghouse bought WDTV Channel 3 from Du Mont Television in 1954-55, they were successful in assigning the KDKA moniker to what would become a CBS affiliate on channel 2. Nearly 60 years ago, "KDKA" had market value as an intangible asset, for its "heritage." That value survives today, because of a place the radio and television stations both have in their community, as servants to that community. No doubt, some of that is attributable to the dominance those broadcasters achieved over local competitors, within the broadcast industry. Format and personalities involved had plenty to do with that, too.
By contrast, in 2010 "KDKA" was assigned to change CBS-owned 93.7 FM's image as a music station to a sports-talk outlet. (To a much younger audience, that station might have been called a "heritage" FM Top 40 rocker, during its heyday as B-94 from 1981 to 2004.) As it turns out, 93.7 is "The Fan" and Legal IDs are practically buried. KDKA-FM is perhaps embarrassed of its "heritage" calls? or perhaps concerned that the use of them in this case could detract from the reputation connected with them, (on AM & TV) elsewhere?