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Harrisburg numbers

D

danwxman

Okay - we can't see Cumulus but there's enough info to make a few obvious observations.

WHP seems to really be sliding, this has been happening in a lot of markets to heritage AM news/talkers for some time but took a while to hit in this area due to our strong conservative/baby boomer population.

Kiss-FM is doing well, I wonder what Hot's numbers look like.

WRVV rebounds quite well, possibly due to the loss of MIX? I think the Spring book only partially covers to the 106.7 flip so it's hard to judge. If the Channel 106.7 thing doesn't work out, it's a great time to do CHR with Kiss doing well in HBG, WLAN number 2 in Lancaster, York CHR-less and the format really hot right now with the prized women demo.
 
Not quite sure what slide your referring with relation to WHP.
They are pretty consistent even a little higher 12+ than last spring.
When comparing numbers you MUST compare season to season,
as listening habits change.
Fall always makes for more compelling news talk listenership because
of ELECTIONS!
Besides overall the 12+ numbers mean nothing. 25 - 54 is where its at.
WHP continues to do a very respectable job.
 
Dan said:
Okay - we can't see Cumulus but there's enough info to make a few obvious observations.

WHP seems to really be sliding, this has been happening in a lot of markets to heritage AM news/talkers for some time but took a while to hit in this area due to our strong conservative/baby boomer population.

Kiss-FM is doing well, I wonder what Hot's numbers look like.

WRVV rebounds quite well, possibly due to the loss of MIX? I think the Spring book only partially covers to the 106.7 flip so it's hard to judge. If the Channel 106.7 thing doesn't work out, it's a great time to do CHR with Kiss doing well in HBG, WLAN number 2 in Lancaster, York CHR-less and the format really hot right now with the prized women demo.
Click to expand...

York's a little hard to figure out. I agree CHR is Hot and you would think LAN would have not slipped in York as the defacto CHR for that town. But they did.
 
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