• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Hartford area stations not making the cut

T

TheJudge

Guest
Sometimes the things you don't see are pretty interesting too. The lowest rated station in the latest Hartford book had a .4 rating. That equates to about 4100 listeners in the average quarter hour.

The following Hartford area stations couldn't even get listed....

WNTY - 990 - Southington
WMRD - 1150 - Middletown
WKND - 1230 - Manchester
WTMI - 1290 - West Hartford
WNEZ - 1480 - Windsor
WDZK - 1550 - Bloomfield

Just for the sake of energy conservation these stations should go dark.
 
> Sometimes the things you don't see are pretty interesting
> too. The lowest rated station in the latest Hartford book
> had a .4 rating. That equates to about 4100 listeners in
> the average quarter hour.
>
> The following Hartford area stations couldn't even get
> listed....
>
> WNTY - 990 - Southington
> WMRD - 1150 - Middletown
> WKND - 1230 - Manchester
> WTMI - 1290 - West Hartford
> WNEZ - 1480 - Windsor
> WDZK - 1550 - Bloomfield
>
> Just for the sake of energy conservation these stations
> should go dark.

Not every station can get or even needs to get "good" ratings. Keep in mind that ratings depend on a station's coverage area as well as the programming.

All of the stations you list above are low power and/or have smaller than average coverage areas so they really can't compete with the more powerful stations. Instead, many of these smaller stations have decided to "narrowcast", focusing their programming on specific segments of the public. For instance, WTMI offers "classical music without the attitude". WDZK in Bloomfield carries Radio Disney. I know for a fact that lots of kids listen to that station but I doubt many of them have access to ratings diaries. It has been a while since I tuned to 1150, but the last time I tuned in they offered at least some uique programming and seemed to cater to the Middletown area. IMHO a station doesn't have to appeal to a large number of people to serve the public. In this day consolidation, the independent and local programming that these stations is a breath of fresh air.
 
1550 WDZK is Radio Disney. Radio Disney targets Kids Ages 6-12. Arbirton doesn't have ratings below age 12.

1290 WTMI 490 Watt day/6 watt (or is it 11?) is a Classical station that occasionally pops up in the book.

1230 WKND - Its surprising they don't show up in the book because they used to show up when they were on 1480. And 1230 used to show up when it was WLAT later WNEZ. Not sure why 1480 didn't show up when they were Gospel from May 2004 until July 2005, which is when they went Spanish.


990 WXCT - No Comments.

1150 WMRD - No Comments.
 
WMRD 1150

WMRD's programming is simulcast on Old Saybrook's WLIS 1420. It has a local Music/Talk show in hosted by Bob Muscatell that airs 5AM-10AM. BM has been the morning man on WLIS for 26+ years. They have local news from CT News and Information Radio Network, local sports programming, a local 12PM Newscast produced by CT News and Information Radio Network. Local Talk Shows at 1230PM, which rebroadcasts at 630PM. They also have High School Sports, Minor League Baseball, and the UCONN Radio Network. Plus they have specialty Ethnic Programming on Sundays. And then if you like national talk they have Joy Browne, Ray Lucia, Dave Ramsey, Mike Savage, and Joey Renyolds. Two cool shows they also have are: When Radio Was the Golden Age of Radio and The House of Blues Hour with Dan Akryod. Full Details on their website: http://wliswmrd.net/

<font size="+2">And No I Don't Work For Them!!!!</font>
 
A station's success does NOT depend on ratings. It has NOTHING to do with a number with Arbitron. It IS revenue (you know, making money). Different companies have different budgets and different goals. So you can't judge one station from another. These "small" stations either ARE or have the POTENTIAL to give a return on investment, either through spot sales or the simply value of the license. Having a license does NOT obligate the owner to make a showing in Arbitron, which a very flawed unscientific rating process anyway. And I am not the ONLY one who thinks this, so I don't want to hear that I am disgruntled for not showing. I operate on REVENUE, not RATINGS... Mr. Mays with Clear Channel, the larget group operator in the USA thinks the same. Clear Channel is looking into ratings alternatives. Need links, just ask, I'll post them. yes ratings can have a bearing on revenue...but THAT is not what determines whether a company will make their share holders happy.

Also, with your line of thinking, thousands of stations across the country should be shut down because they are not in a rated market, thus have no ratings.




> Sometimes the things you don't see are pretty interesting
> too. The lowest rated station in the latest Hartford book
> had a .4 rating. That equates to about 4100 listeners in
> the average quarter hour.
>
> The following Hartford area stations couldn't even get
> listed....
>
> WNTY - 990 - Southington
> WMRD - 1150 - Middletown
> WKND - 1230 - Manchester
> WTMI - 1290 - West Hartford
> WNEZ - 1480 - Windsor
> WDZK - 1550 - Bloomfield
>
> Just for the sake of energy conservation these stations
> should go dark.
>
<P ID="signature">______________



</P>
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom