Hartford-New Britain-Middletown Arbitron Ratings: May 2011

[pjc1961]

http://www.radio-info.com/markets/hartford-new-britain-middletown

Persons age 6+ overall rankings for the May 2011 period covering Thu. 4/28/11 to Wed. 5/25/11.
Next report will be for the June 2011 period (Thu. 5/26/11 to Wed. 6/22/11) with the data release date of Fri. 7/15/11 (delayed one day due to Independence Day).

 

[newbritainradio]

WTIC-FM seems to be the overall big gainer with the May ratings. They went from a March rating of 5.3 to a May rating of 6.8. Damon Scott has the most entertaining PM drive show in Hartford. His interactions with Mark the Shark doing traffic and the Bob Cox weather segments are fun IMHO. The commercial free 96 minutes after Gary Craig's show probably keeps a lot of offices humming. The music seems more and more bordering on a CHR with less 90's product now being played.

 

[reelyreal]

my people tell me the TIC-FM numbers are even more impressive in the breakdown... I'm hearing #1 persons 18-49, and #1 women 25-54, for the first time in well over 10 years. Adult top 40 is a pleasing format right now!

 

[radiolives]

Those are nice numbers for 96.5 TIC.

Also when was the last time Hot 93.7 was the lowest ranked of the 4 CBS owned Hartford stations? Yes their ratings went up and are well above KISS 95.7 but still.

 

[DToTheJ]

How sad is it that the classic rock station from Springfield, MA beats the classic rock station from New Haven in this book.

Also, check out WMRQ's stream getting upwards of a 1 share all by its lonesome!

 

[GlennO]

How sad is it that the classic rock station from Springfield, MA beats the classic rock station from New Haven in this book.

Also, check out WMRQ's stream getting upwards of a 1 share all by its lonesome!

If 2.7 to 2.6 isn't a statistical dead heat, I don't know what is. WAQY has a very strong signal in much of the Hartford market - better than WPLR's in many areas. While WPLR has a smaller cume, they seem to have more time spent listening than WAQY. Also, WPLR has added more recent rock and has shed the "classic rock" reference. That may help WPLR chase younger listeners in their primary New Haven market, but it also puts them more directly against WCCC in Hartford. WPLR seems solid enough, even with music changes.

WMRQ's stream doesn't show up here. WMRQ HD2 is what shows with the 1.1 share as Bomba, undoubtedly helped by its upgraded analog translator that moved to 97.1.

 

[necrat123]

How sad is it that the classic rock station from Springfield, MA beats the classic rock station from New Haven in this book.

Also, check out WMRQ's stream getting upwards of a 1 share all by its lonesome!

Have you ever heard WAQY's signal in the market? It's blankets the Hartford market just about as well as anyone on West Peak. Its site up on Provin Mountain in Agawam is a clear shot, line of sight down through Hartford and the area. Up at Provin, you can see the Hartford skyline from there, while standing in the parking lot!! Imaging being 400' up the tower, with a 4 bay ERI? WPLR has two big disadvantages going for it, signal wise. #1, the terrain sheilding from the West Peak ridge hurts the signal in parts of the market, and #2, WLZX in Northampton , on poorer stereos , causes problems north of the actual city. (When you get into Springfield, WLZX's IBOC carriers kill up there).

 

[CTListener]

When "WNPR" appears in the Hartford-New Britain book, is that just WPKT being misreported -- after all, the WNPR call letters are used on air frequently, WPKT hardly at all -- or does WNPR actually put a usable signal into part of the market?

 

[reelyreal]

When "WNPR" appears in the Hartford-New Britain book, is that just WPKT being misreported -- after all, the WNPR call letters are used on air frequently, WPKT hardly at all -- or does WNPR actually put a usable signal into part of the market?

Good enough for a 0.2? Sure! I mean, about as good as the rest of the 0.2's... WILI-FM Willimantic, WCTY Norwich, WCCC-AM. That is to say, not great, but if you do any driving outside of the city there's a good chance a couple of meters are listening to it.

It's not WPKT misrepresented, because WPKT is in the book with a 3.8.

 

[GlennO]

When "WNPR" appears in the Hartford-New Britain book, is that just WPKT being misreported -- after all, the WNPR call letters are used on air frequently, WPKT hardly at all -- or does WNPR actually put a usable signal into part of the market?

WNPR and WPKT come in equally well here in Colchester at the edge of the New London and Hartford markets, so it would be safe to say that WNPR Norwich can be heard just west of here into parts of the Hartford market... but apparently it doesn't show enough to make much of a difference. WPKT doesn't get shortchanged by WNPR in Hartford. Unlike the diary method where a listener's recall of call letters and station slogans can mean everything, stations encoded for PPM should enable Arbitron to differentiate one outlet from another more accurately even when they are part of a simulcast. That's the theory anyway.

 

[KML0224]

If the Norwich station was the head station, it would be fine. I've always considered WPKT-FM 90.5 of Meriden to be the head station, so-to-speak, since it serves greater Hartford.