Hartford Ratings released 4/22/21

[MarcB]

The Latest Ratings Came out on 4/22/21

Down: 100.5 WRCH, 93.7 WZMX, 96.5 WTIC-FM, 1080 WTIC, 105.9 WHCN , 99.1 WPLR, 97.1/98.5/99.5 BOMBA-FM, 97.9 WUCS, 103.3/1360/1470 WDRC (AM)
Up: 90.5 WNPR, 92.5 WWYZ, 95.7 WKSS, 101.3 WKCI, 104.1 WMRQ, 96.1/990 WNTY, 88.5 WFCR, 100.9/1410 WPOP
Same: 102.9 WDRC-FM
New: 107.3/840 WRYM

Full Numbers: Nielsen Audio Ratings

Brammy's Thoughts: Pretty big drops for HOT 93.7 and WTIC (AM). I do know for me personally new hip-hop sucks. Of course I'm on the young side of old. On my next birthday in one month I will begin my last year in my 30s. As for WTIC's drop? Are people sick of the "Best of Rush?"? Very big gains for WNPR CT Public Radio. Spanish Station Viva Radio WRYM 107.3/840 shows up for the first time. Does that include WWCO 106.3/1240?

 

[KML0224]

Not that I listen to them, but does WMRD-AM 1150 (105.3) of Middletown report their ratings? I never see them listed.

 

[Don CT]

Why is WPLR in the Hartford book?

 

[Gregg.]

>>>Why is WPLR in the Hartford book?<<<

WPLR's transmitter is in Hamden. It's a full Class B signal, so it covers Hartford, New Britain, Manchester, etc. In the Hartford ratings, WPLR is #10 and WKCI is #11, even though WPLR is licensed to New Haven and WKCI is licensed to Hamden.

These days, the numbers released by Nielsen include stations that get heard in different markets, even if that's outside the primary market for that station. In the New Haven ratings, Hartford stations are listed as well.

 

[CTListener]

>>>Why is WPLR in the Hartford book?<<<

WPLR's transmitter is in Hamden. It's a full Class B signal, so it covers Hartford, New Britain, Manchester, etc. In the Hartford ratings, WPLR is #10 and WKCI is #11, even though WPLR is licensed to New Haven and WKCI is licensed to Hamden.

These days, the numbers released by Nielsen include stations that get heard in different markets, even if that's outside the primary market for that station. In the New Haven ratings, Hartford stations are listed as well.

WFCR makes the Hartford book, too, despite being in the Springfield market. Of course, as an NPR station that programs mainly music (classical and jazz), it targets Hartford as well as Springfield, since WNPR plays no music at all outside of the usual weekend shows and doesn't even have a classical or jazz HD2 or internet stream. (In fact, Connecticut Public Radio lags nearly every other large public radio organization by not having ANY streams other than the primary one.)

 

[davideduardo]

Why is WPLR in the Hartford book?

Each market's book lists the listening by market residents to any station, local or not. In the past, the public release data did not include out of market stations that "made the book" but that changed recently when Nielsen decided to list everything listened to above the "minimum" in a market area.

Remember, ratings are principally for advertisers and they want to know what local residents listen to, including out of market stations. For example, in the Riverside / San Bernardino, CA, market local commercial stations average only 25% to 26% of the total shares; most of the rest is to LA stations. Advertisers want to know the best way to reach local people, and it may be by buying just LA stations if the buy also includes LA. The buying of LA stations to reach the Inland Empire is why local station billing is 46th nationally even if the market is ranked 26th... advertisers ignore the local stations significantly.

Subscribers have seen what used to be called "below the line" listening since Arbitron began. It was so called because out of market stations were listed below an actual printed line in the books. That is no longer done in the eBooks.

 

[Don CT]

Each market's book lists the listening by market residents to any station, local or not. In the past, the public release data did not include out of market stations that "made the book" but that changed recently when Nielsen decided to list everything listened to above the "minimum" in a market area.

Remember, ratings are principally for advertisers and they want to know what local residents listen to, including out of market stations. For example, in the Riverside / San Bernardino, CA, market local commercial stations average only 25% to 26% of the total shares; most of the rest is to LA stations. Advertisers want to know the best way to reach local people, and it may be by buying just LA stations if the buy also includes LA. The buying of LA stations to reach the Inland Empire is why local station billing is 46th nationally even if the market is ranked 26th... advertisers ignore the local stations significantly.

Subscribers have seen what used to be called "below the line" listening since Arbitron began. It was so called because out of market stations were listed below an actual printed line in the books. That is no longer done in the eBooks.

In TV we have the Hartford/New Haven market. Why not do the same for radio?

 

[CTListener]

In TV we have the Hartford/New Haven market. Why not do the same for radio?

Because cable brings both cities' channels (the full-power ones, anyway) into both markets, and because advertisers on those stations want to reach both markets. Also, have you ever tried listening to WTIC-FM in East Haven or WKCI in Granby? Listeners in those places will choose local stations carrying the same format 9 out of 10 times.

 

[KML0224]

Springfield is closer to Hartford than New Haven is. My guess as to why Hampden County was never put into our TV market? Massachusetts. As for their radio market, the station I seem to have the most luck with in New Britain/Berlin is Rock 102.

 

[qwertyuiop56]

Springfield is closer to Hartford than New Haven is. My guess as to why Hampden County was never put into our TV market? Massachusetts. As for their radio market, the station I seem to have the most luck with in New Britain/Berlin is Rock 102.

Keep in mind that cable charges includes local stations via retransmission fees in all providers. That is why antennas has became more popular lately especially here when getting out of market stations besides Hartford without a cable box but rather just a good antenna.