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Hartfords' Hot93.7/WZMX #1 in New Haven!

A Hartford station #1 in New Haven?

True.

WZMX 6.4 - 9.4

WYBC 6.8 - 8.3

WPLR 8.7 - 6.8

WYBC (a University radio station, run by the Yale Broadcasting Co.) has recently been beating perennial front-runner WPLR, a Cox Radio corporate station, but now, CBS Radio Hartford-based WZMX is beating them both!
 
Keep in mind those are the 12+ numbers. Stations care more about specific demographics.

Also RE: WYBC (a University radio station, run by the Yale Broadcasting Co.) has recently been beating perennial front-runner WPLR, a Cox Radio corporate station, but now, CBS Radio Hartford-based WZMX is beating them both!

WYBC is operated by Yale Broadcasting yes ... however they are in fact sold by Cox radio
 
In the past few years, 'PLR has gotten rid of:

Smith & Barber

Pam Landry

Mike Prodoti

Jack Allen

Chris Cody

& others.

What's your opinion of management considering or reconsidering the contract of Michael "Slap Happy Lappy" Lapitino - the guy who says "ah" in between every word? Maybe he's one of the reasons for their faltering ratings lately. He must think he's invincible & untouchable.
 
amfmradio1 said:
What's your opinion of management considering or reconsidering the contract of Michael "Slap Happy Lappy" Lapitino - the guy who says "ah" in between every word? Maybe he's one of the reasons for their faltering ratings lately. He must think he's invincible & untouchable.

Sounds like one of Gov. Malloy's press conferences.. ((rimshot))!

X
 
Nick said:
Its transmitter is in Meriden, which is halfway between New Haven and Hartford.

... and it's licensed to Hartford and targets the Hartford and Springfield markets. Listen to Hot 93.7 and you'll never hear a mention of New Haven in advertising, imaging, or promotions.
 
[quoteIn the past few years, 'PLR has gotten rid of:

Smith & Barber

Pam Landry

Mike Prodoti

Jack Allen

Chris Cody

& others.

What's your opinion of management considering or reconsidering the contract of Michael "Slap Happy Lappy" Lapitino - the guy who says "ah" in between every word? Maybe he's one of the reasons for their faltering ratings lately. He must think he's invincible & untouchable.][/quote]

Perhaps you've stumbled onto the reason, even if by accident. It seems that PLR is having an identity crisis, and this is usually a great way for a station, tv or radio, to turn away those that have stuck with them through the years. The music seems to have veered more towards alt rock and away from the classic rock that gave this station its reputation. I wont even mention the playlist which has been beat to death on this board.
The names you've listed are fairly familiar even to a casual listener of the station. When you could include the names of weekend announcers, and someone recognizes the name, thats a good sign.
While some may argue that Chaz and Aj are great replacements for Smith and Barber, others will passionately say otherwise.
Pam Landry was a fixture in middays, but replacing her with wigmaster may have been a smart move as far as listeners knew him and accepted him.
Mike Prodoti was another announcer that had been part of the fabric for a pretty good amount of time. His replacement Phil, in my opinion is awful. Sounds young, with little to offer content wise.
While Lappy seems to have done something to earn your scorn, I would hope that cox is smart and sees him as the last remaining piece of a long enduring heritage station. I dont think he sees himself as invincible, instead I think he looks around at past moves and worries about his future.
 
mdiglia said:
Perhaps you've stumbled onto the reason, even if by accident. It seems that PLR is having an identity crisis, and this is usually a great way for a station, tv or radio, to turn away those that have stuck with them through the years. The music seems to have veered more towards alt rock and away from the classic rock that gave this station its reputation. I wont even mention the playlist which has been beat to death on this board.

Well, the some of mainstream alt-rock of the '90s is 20 years old now, and the rest of it will be in the next seven years. Could advertisers finally be souring on the '60s and '70s "dinosaur" rock that's dominated stations like this for the past quarter century? Perhaps 'PLR is simply chasing the money here, much like WDRC-FM, which has eliminated the '50s and marginalizes the '60s more and more each month, it seems. As for the tight playlist, (a) that's the Cox way, and (b) the mainstream audience likes tight playlists of songs they are ultra-familiar with, especially on stations that play old songs -- as the consultants say, you'll never lose a listener by not playing a certain song.
 
reelyreal said:
... and it's licensed to Hartford and targets the Hartford and Springfield markets. Listen to Hot 93.7 and you'll never hear a mention of New Haven in advertising, imaging, or promotions.

That may be, but the end result is listeners will tune to whatever station is playing the music they want to hear, and 93.7 has a great signal in the New Haven area. Listeners don't care what the ads are for because most likely they aren't paying attention anyway.

It's interesting that an urban station is #1, especially since prior to 2001 CT was without any station playing this type of format. In NYC the ratings seem to be on the decline for the urban stations, especially WQHT.
 
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