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Has Buffalo's new Star 96.1 faded already?
- Thread starter Tall Thin One
- Start date
As long as they want. There's a station in Texas that called itself "new" for 30 years. The funny part is there were still a lot of people who remembered the previous format, and didn't realize it had changed. There will always be people for whom a station is "new."
Exactly. "New" can actually be the brand itself. There's no law that says you can't call yourself "New" forever, and as pointed out, some people remember the old format, while newer listeners think they really have discovered something "new". Makes you wonder why more stations don't use more brands like "Fresh" or "Today" or "Now" to try to plant the idea that they're more up-to-date and hip than their competitors.
There was a DJ in Washington DC who called himself "The Young One." He used that handle for over 25 years. He wasn't young anymore,
True. Like calling a 6'4" 350 pound guy Tiny.
Kid Kraddick, Kid Leo, Kid Rock, Kid Gloves...
There are probably people in Buffalo who still think 96.1 is JOY. The station name and branding has changed multiple times, but the format has essentially stayed the same (with a few playlist variations).
Town Square tried to take the STAR name and apparently was advised by lawyers to give it up. In this case, there is nothing NEW about NEW 96.1. Just another rehash without any "Hip Factor"...
Really ?
yes,
so many people, who define what it TRULY means to be from buffalo
( saying the word talkin', followed by a noun as in:
oh you talkin' Niagara street ,
And giving map, driving directions with a minimum of 3 " theres " and maybe an oh yeah for good measure)
Are the same
blessed souls who still listen to
Joy 96 / still pay the monthly Adelphia cable bill, and think teds once had curly fries )
so many people, who define what it TRULY means to be from buffalo
( saying the word talkin', followed by a noun as in:
oh you talkin' Niagara street ,
And giving map, driving directions with a minimum of 3 " theres " and maybe an oh yeah for good measure)
Are the same
blessed souls who still listen to
Joy 96 / still pay the monthly Adelphia cable bill, and think teds once had curly fries )
Majic rockstar
Banned
Buffalos New Rock Alternative 103.3 the edge! When they flipped from the Fox they used that moniker for quite a few years. However it fit with the branding.
Depends on the market also.
In Hamilton Ontario they tried the "fresh" branding, but it wasn't working (or at least, not working well enough)
so they decided to go with a branding from YEARS ago and call themselves "Energy" in hopes that that name will draw attention. The late great Energy 108 was an amazing station.
Time will tell if the idea of bringing back the name (energy 95.3) is working for them.
I believe "Today" in Toronto is about to become Yesterday, (due to poor ratings)
However,
Today is indeed doing well other places.
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At 1260/WNDR in Syracuse, there was a jock who was called "Young Jim O'Brien" for many of his 34 years on the Syracuse air waves beginning shortly after graduating from a local Catholic high school in 1961. Jim, who had a reputation as being a nice guy, passed away in 2005 at the age of 62.
For many of us that post on this board 62 was simply too young.
Maybe I missed it, but did anyone notice 107.7's HD2? It's reportedly a recreation of "Star 102.5" . . .which may have legally put 96.1 out of the "Star" business. I still believe someone in Townsquare has some 'splainin' to do.
I still don't understand why Audacy didn't move STAR to 107.7 and 104.7. I guess it made too much sense.
Does 107.7's HD2 from a tower on a hill deep in Wyoming County even reach Buffalo?
Concur. But given the environment at Audacy, the decision makers probably feel that they can't admit having made another mistake on the woe begotten frequency. So country it shall remain ... "60 minutes every hour." Bwahhhh-hahhh.
Barely, I would say, unscientifically, if the HD2 reaches 10% of the market, it's a lot.
Star likely reaches more ears on Alexa and online than it does via radio. A stub of the old website is still there with a listen live button. Anybody who created a shortcut to listen online still hears what's left of the station.
Actually, it would have made no sense. A generic format on a fringe signal doesn't work. You need something compelling so that people will put up with a weaker signal.
With Audacy in deep distress, the Buffalo cluster is not relevant. They'll just let The Wolf twist in the wind until the Fire Sale happens...
Hmmm...something compelling on radio? That's an interesting concept! Bolt, keep that under your hat! We don't want that idea to get around!
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