I'm courious has the oldies 1160 benefited from the change to 1480? I have noticed they have some of their playlist into the mid 1970's...
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Has the "Oldies Good Guys" Benefited from the Move?
- Thread starter mycollegehill
- Start date
I emailed Rodger K when I noticed the subtle change in their format and he indicated that most of the responses that he had received had been positive. I guess as the demographic ages there are just fewer and fewer of us that want to hear those great fifties oldies. I wish DJO or CIN or whoever they are now would just stay true to the oldies format. I can hear "Candida" anywhere. Besides, with their new signal, I can't even pick them up in Batavia without diffculty.
You can hear "Candida" everywhere? You must have it on repeat mode. Or you're having acid flashbacks of that bad trip you took at a Dawn concert. Or your workplace has bought a satellite Muzak service from Tony Orlando.
WGRR has played it three times in 2009 (Source: Mediabase). That ain't much seeing as their powers play twice a day.
Most people bond with the music they listened to in high school. Someone who graduated high school in 1973 is now 53. Dead center of the demographic for oldies listeners and advertisers. 1963=63. 1957=69. You feel me, bro? 1480 needs bodies in demographics that advertisers are willing to pay to reach. Not a whole lot of ad money out there for 65+.
As for signal, jury is still out. Northside it's waaay better. Westside, not so much. NKY, forget it. Without a big facility available to the K family, this is an internet radio station, just as it was on 1160. Buy a Wifi internet radio or a radio phone app and play it on your iPhone or Blackberry if you want access.
Be glad 1480 plays as much 50s and 60s product as they do. A boatload of cities don't have anyone playing this music at all. Or, as my dad used to say, "Kwicherbellyachin." Or, as Dan Ingram used to say when he played "Sylvia's Mother" by Dr. Hook, "Stop SNIVELING, YOU FOOL!"
WGRR has played it three times in 2009 (Source: Mediabase). That ain't much seeing as their powers play twice a day.
Most people bond with the music they listened to in high school. Someone who graduated high school in 1973 is now 53. Dead center of the demographic for oldies listeners and advertisers. 1963=63. 1957=69. You feel me, bro? 1480 needs bodies in demographics that advertisers are willing to pay to reach. Not a whole lot of ad money out there for 65+.
As for signal, jury is still out. Northside it's waaay better. Westside, not so much. NKY, forget it. Without a big facility available to the K family, this is an internet radio station, just as it was on 1160. Buy a Wifi internet radio or a radio phone app and play it on your iPhone or Blackberry if you want access.
Be glad 1480 plays as much 50s and 60s product as they do. A boatload of cities don't have anyone playing this music at all. Or, as my dad used to say, "Kwicherbellyachin." Or, as Dan Ingram used to say when he played "Sylvia's Mother" by Dr. Hook, "Stop SNIVELING, YOU FOOL!"
Cary, you're taking my comment way too personal. I still am a big fan of the Oldies Station. Like I said in the post, Rodger said the feedback has been positive when they added the 70's mix. There were just so many good songs from the fifties that seemed to be played when you guys got this station going that now I never hear. I don't know what GRR plays, since I gave up on them years ago. I understand that the demographics change. Any of you guys in the business understand that better than us listeners, I'm sure. Whether is is Candida or Brandy, or any of the other 70's stuff that get played incessantly on some stations, some of us just wish there were more room for more "lost hits", as Dusty would call them.
FRR said:I emailed Rodger K when I noticed the subtle change in their format and he indicated that most of the responses that he had received had been positive. I guess as the demographic ages there are just fewer and fewer of us that want to hear those great fifties oldies. I wish DJO or CIN or whoever they are now would just stay true to the oldies format. I can hear "Candida" anywhere. Besides, with their new signal, I can't even pick them up in Batavia without diffculty.
So, DJO/CIN is plying more early 70s tunes and a lot less music from the 50s. When WDJO first signed on with it's
oldies format, they seemed to be play about 25% of music from the 50s and about 75% of music from the 60s. Now
it seems to play about 80% of music from the 60s and about 10% of music from both of the 50s and 70s. Personal,
I like the new DJO/CIN because it focuses on the music from the 60s, my favorite.
What can they do better, program wise?
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