The ratings have gone up, but it's a garbage format and they have gone from poor to average at best.
Here's what I would suggest-
A- With the sports contracts they have, why not simply kill music altogether and move WXSM to FM and restore classic country on 640?
Classic County on 640 got better ratings than WKOS ever did. The demographic was older- but the fact of the matter is this is the Tri-Cities, Tenn.-VA and we have more Hank Williams Jr. fans than we do the C & C Music Factory.
Move UT to 104.9 and go with ETSU. When conflicts arise with UT basketball you can send them to another station or simply carry the game on delay. Take high school basketball and football games off 910 and put them on this FM.
104.9 would be the highest rated talk station and sports audiences are the most educated- hence the sales power is there. Conflicts with the other talk shows wouldn't arise. Turn 1320 into news or business or comedy or whatever.
B- If you have to keep WKOS music and you have to keep this format because Citadel tells you so or you have no vision, then let me make a suggestion.
You're playing 1980s pop music, correct?
Back in the 1980s WQUT was a pop station- and it was one of the highest rated stations in the country. It got the ratings WXBQ does today- if not higher. It was THE station.
But WQUT was not playing much dance or R & B music. Oh, it was there, they wouldn't ignore something that was prominent in the Top 40. You'd hear Tone Loc or Paula Abdul or something like that.
What they featured and backed the playlist with were the rock ballads of the day. There were lots of GNR, lots of Bon Jovi, lots of Cinderella, Great White, that sort of stuff.
Now, if we're trying to get the audience on WKOS in 2008 that WAS the audience on WQUT in 1988, then doesn't it make sense to look up the PLAYLIST of WQUT in 1988 and try to duplicate it?