• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Has Waller Broadcasting Become Irrelevant?

C

C414B

Guest
Saw their website (www.wallerbroadcasting.com) and noticed they have condensed their formats down to "The Breeze"/"La Brisa" and flipped everything but KFRO-FM and KLJT to Spanish.

Have things gone down the tubes so far that it's come to this or is this more business as usual at Radio Center?
 
C414B said:
Saw their website (www.wallerbroadcasting.com) and noticed they have condensed their formats down to "The Breeze"/"La Brisa" and flipped everything but KFRO-FM and KLJT to Spanish.

Have things gone down the tubes so far that it's come to this or is this more business as usual at Radio Center?

Funny, I didn't even know they had their HD-2 signal working. Thanks for pointing it out. I knew they are HD capable, but I've never received it in HD with my Sangean HDT-1 tuner with an inside antenna. The only HD I've received was Red River Radio (KDAQ-HD) from Shreveport when I connect it to my roof-top TV antenna. Since that is not very convenient, the tuner has been doing strictly analog duty. It's a nice tuner, but I wouldn't bother with an outside antenna to get "Brisa" in HD when I get it fine in analog from 100.3. and 103.1. Since I don't speak Spanish very well, I don't listen to it in analog either.

I wonder how many Spanish-speaking people who live around here actually have HD radios?
 
By adding HD and very few other minimalist things Waller is doing no more than making what radio properties he has left attrative to a prospective buyer one day in the not-too-distant future. He will dump everything before long and couldn't care less if the listening public knows whether his station is HD.
 
nuzguy said:
By adding HD and very few other minimalist things Waller is doing no more than making what radio properties he has left attrative to a prospective buyer one day in the not-too-distant future. He will dump everything before long and couldn't care less if the listening public knows whether his station is HD.


Those were my thoughts, too...hence the relevance question.

He'll pretty them up, sell 'em and laugh all the way to the bank.
 
C414B said:
Saw their website (www.wallerbroadcasting.com) and noticed they have condensed their formats down to "The Breeze"/"La Brisa" and flipped everything but KFRO-FM and KLJT to Spanish.

Are they still ID'ing 95.3 illegally (KFRO instead of KFRO-FM)?
 
jd said:
C414B said:
Saw their website (www.wallerbroadcasting.com) and noticed they have condensed their formats down to "The Breeze"/"La Brisa" and flipped everything but KFRO-FM and KLJT to Spanish.

Are they still ID'ing 95.3 illegally (KFRO instead of KFRO-FM)?

47C.F.R. 73.1201; NAB Legal Guide pp.60-61

"The required station ID announcements must contain the station's call letters followed by the name of the city of license as specified in that station's license. Also, the name of the licensee and the station's frequency may be included between the call letters and the city of license. No other insertion is permissable."
 
Hoover Mover said:
jd said:
C414B said:
Saw their website (www.wallerbroadcasting.com) and noticed they have condensed their formats down to "The Breeze"/"La Brisa" and flipped everything but KFRO-FM and KLJT to Spanish.

Are they still ID'ing 95.3 illegally (KFRO instead of KFRO-FM)?

47C.F.R. 73.1201; NAB Legal Guide pp.60-61

"The required station ID announcements must contain the station's call letters followed by the name of the city of license as specified in that station's license. Also, the name of the licensee and the station's frequency may be included between the call letters and the city of license. No other insertion is permissable."




Maybe a bit of info would be good here....


Previously, in their legal IDs, this particular station (who had an AM sister with the KFRO calls) IDs as "K-F-R-O, Gilmer/Longview and K-L-J-T, Jacksonville/Tyler." The KLJT ID is correct, because there's not an AM with the same calls. The KFRO ID, however, is incorrect. This should be "K-F-R-O F-M, Gilmer/Longview...".

While the rule you cite is correct, the legal ID that has been running on this pair of stations isn't. This is what jd was asking about.

Hope this helps...and if anyone knows if they're still incorrectly IDing, let us know.

Thanks!
 
Yes, they are still id'ing as KFRO Gilmer-Longview and KLJT Jacksonville-Tyler. No FM in the id. Heard it this morning.
 
Bill Waller is at the helm and probably knows more about brain surgery than radio, he is definetly not the radio man Dudley is. Bill in my opinion is nothing more than a narsisistic ego maniac, that spends more time trying to convince people that he is smarter than he really is...
 
USMC0407 said:
Bill Waller is at the helm and probably knows more about brain surgery than radio, he is definetly not the radio man Dudley is. Bill in my opinion is nothing more than a narsisistic ego maniac, that spends more time trying to convince people that he is smarter than he really is...
I really don't know what Bill Waller thinks he knows about radio but I do know about Bill Waller's software company, Decision Inc. He took a computer program he built in his garage for his father's radio station (to do traffic and billing) and marketed it to hundreds of small market radio stations across the country back in the 1980's and 1990's. The software was amazingly crude but effective. Bill programmed everything in RM-COBOL (an antiquated programming language even in the 1980's).

He eventually sold Decision, Inc. to RCS in the early 1990's and his product was re-branded as RCS Traffic. Unfortunately for RCS, Bill apparently never delivered the source code to the software which ultimately led to RCS Traffic's demise (and a nasty fallout between RCS and Bill Waller which included the Sheriff's dept getting involved in Jacksonville and a lawsuit launched against Waller). The old Decision, Inc. software that Bill Waller wrote would not accept a date past 12/31/99 so RCS Traffic died on Y2K.
 
Greg Branch said:
Noticed today that The Breeze has changed their ID, and are now ID'ing as KFRO-FM Gilmer-Longview.


Hmmmm....wonder what prompted that?
 
C414B said:
Greg Branch said:
Noticed today that The Breeze has changed their ID, and are now ID'ing as KFRO-FM Gilmer-Longview.


Hmmmm....wonder what prompted that?

Probably the fact that Dudley Waller lives and dies by what we say about him on radio-info. ::)

Honestly, I don't know why you guys are so annoyed with Waller. I mean, other than two letters missing from a legal ID, his only crime is selling KOOI to an operation which has not improved it, in my opinion. That being said, East TExas Radio Group has improved KKUS well.

The Breeze is a decent format. The playlist is fair, the personalities are average, the John Tesh Radio Show is annoyingly addictive, but the sound is an overall, upbeat contemporary format, which I like. I know many are upset that he ditched KFRO-FM's oldies format to simulcast the Breeze, but to be honest, KFRO-FM was just a satellite station before... and many of the same people who are complaining about Waller's simulcasting of the Breeze have been known to post comments in favor of a KDOK/KFRO-FM simulcast. So, it's not like he killed a local radio station by canning its veteran personalities and gutting its staff. No, that's what Russell did at KWRD-AM.

I hate to give props to my cross-town competition, but let's face it. Waller put together a great radio group, had some big-time programming and revenue success, made millions, sold out for millions, and is in the process of taking his winnings to the bank. He kicked our butts. The company is no longer a dominant force in the market, but I am not sure they really care. They are getting their slice of the pie before they finally find a suitable buyer for what they have left. Go figure.
 
BobbyEarle said:
A little jealous are we Mr. USMC0407. Let's see how brave you are? Reveal your real name.

Are you the same BobbyEarle that worked in New Orleans and at 1280 in Longview? I'm just curious. ???
 
Thanks for the laborious historical account of events that supposedly occurred some 14 years ago. At first, the post seemed irrelevant, but I did a little research and here's what I found out.

That this post includes statements that are not factual would be exceedingly simple to prove in a court of law. In addition, the extent of elaboration in the absence of public interest would suggest if not imply a personal gain motive for malicious defamation. It is egregious because the false statements were made from behind a perceived veil of anonymity.

Go figure?
 
In response to snoman: Never in New Orleans or 1280 in Longview. Bobby Earle is just my screen name. My real name is Bill Waller or better yet, just Bill. I just don't want to claim some importance I don't deserve just because my father has owned a few radio stations in East Texas.

By the way... Thanks to this forum for bringing the KFRO-FM id to my attention. Since the first time I heard about the improper ID, I have been trying to get it changed. The PD and top level management was informed many months ago that the ID was not proper. My areas of responsibility are engineering and IT, so the Programming department doesn't necessarily pay attention to me. Finally the ID got changed because we have a NEW PD who is very cooperative and actually has some education in broadcasting. As we restructure, there is much work to do, but compliance issues will be given the highest priority.
 
Well thank you for your honesty. I worked with a guy named Bobby Earl in Longview, who was a pretty good guy and I'd like to find him again. Now that we know who you are, I have one question for you. If you guys were going to stay in broadcasting, and keep a Soft AC format, why in the world would you guys even think about selling KOOI?! When I was living up there and working in radio (albeit never for your father), this was the only station Dudley owned. The signal is a monster. I can pick it up as far west as Southeast Dallas, far east as Shreveport, as far south as Lufkin. Outside of when KPXI's stick was in Mt. Pleasant, that's the best stick in the area. I would have sold all my other properties before I sold that one.

On a personal note, I'm quite upset you guys didn't keep KFRO-AM & FM together. And, that both have become irrelevant (KFRO-FM has always had issues). 1370 KFRO used to be "The Voice Of Longview" and it was the pride and joy of the late Mr. Curtis and his son J.R. It seems like both have become an afterthought and no one up there wants to concentrate on Longview anymore. Everyone is so damned concerned about being in Tyler and having that Tyler presence. Ever since Longview was pulled into the Tyler Market DMA (it used to be just Tyler and Longview-Marshall were separate), Longview has been like the Red-Headed Step Child. And, it irritates me. Back when I was growing up there, KFRO, KLUE (and then KAAW & KLGV all at 1280... now gone), KYKX, and 96X were all committed to Longview and events going on in Longview. Everytime I am up there now, I hear mostly Tyler spots and events going on in Tyler. The TV stations are guilty of it, too. GAP Broadcasting, Access-1, and Reynolds is also guilty of this, so don't think I'm just picking on you guys. I just wanted to address that. Again, we appreciate your honesty and please keep in mind, most of us are on this board, because we care about Radio and Broadcasting a great deal and the community it serves. That something radio has forgotten about, over the past 10 years or so, as technology and limited ownership has come into play. Voicetracking, Satellite and Syndicated Personalities have pushed good local personalities to the side. But listeners want that local presence from a radio station. They want to be able to turn on the radio and hear someone who is talking about matters that concern them, whether it be news, weather, sports, current events, or something else. I would be willing to bet that a quarter or less of the personalities are local, which is very sad. That's not really serving the community. Well, thanks for listening Bill. I hope you will take what I said as person who cares about this business and East Texas and not as a critique on your company. Thanks for listening.
 
It is interesting that we share some of the same laments. By the time I came into the situation in July of 2005, the 5 top stations had already been sold, leaving KLJT, KFRO-FM, KDVE, KXAL, and KEBE.

Your comments are certainly appreciated and we recognize that Longview has untapped potential that can be cultivated through our presence and involvement in the community.

Still, almost every time I enter the Longview studio, I think about J.R. Curtis. I share the high regard so many Broadcasters have for him. He is greatly missed.
 
BobbyEarl,
I met you once when I was working there, not sure that you remember.
are you still working with Tesla coils?
OO and is Drew still around there?

John Steel
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom