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Hasbro and Get After It Media to Launch OTA and FAST "Hasbro Legends" Network

P

powergate92

Hasbro and Get After It Media (formerly Luken Communications) announced today that they will be launching a Over-the-air (OTA) and Free Ad Supported Television (FAST) Network called "Hasbro Legends." The new network will consist of shows and classic Hasbro cartoons such as Power Rangers, G.I. Joe, Jem and the Holograms, My Little Pony, and Transformers. Considering Get After It Media is known for leasing the cheapest Low-Power TV stations they can find for their networks including Retro TV and The Family Channel, not sure how well this will work out. Maybe with Hasbro they might be able to get better affiliates then their other networks. Keep in mind, the PBJ Network Luken had with Classic Media was never widely available for this reason.

I guess it could also be noted that Get After It Media did recently apply to move 26 of its O&O Low-Power TV Stations (which they bought from TBN many years ago) from rural areas to major cities after the FCC changed its rules to allows TV Stations to be moved bigger distances. Stations moving: https://www.rabbitears.info/oddsandends.php?request=freeze_lift_apps&owner=Digital+Networks

Press Release below.
HASBRO ENTERTAINMENT AND GET AFTER IT MEDIA LAUNCH "HASBRO LEGENDS" CHANNEL TO OVER 70 MILLION HOMES ACROSS
BURBANK, CA – April 13 – Hasbro Entertainment, Hasbro’s content arm leveraging its iconic brands and IP across film, television, animation and digital, and Get After It Media (GAIM), a multi-platform broadcast and streaming company, today announced a deal to launch Hasbro Legends, a new linear channel bringing Hasbro’s iconic brands to U.S. broadcast television at scale.

Hasbro Legends will debut across GAIM’s national broadcast footprint, reaching more than 70 million homes across the U.S. launch, with additional distribution to come across streaming platforms, including GAIM’s upcoming owned and operated digital ecosystem, Heartland+. With a portfolio of legendary franchises that have shaped generations across toys, games, television, and film, Hasbro’s beloved characters and stories will reach even more American audiences through the brand-new broadcast channel.

“This is what happens when my inner kid/fan takes over—and I love it,” said Otto Padrón, Co-President/COO of GAIM. “We are beyond honored and thrilled to team up with Hasbro. I grew up with G.I. JOE and POWER RANGERS, and now we get to bring these legendary brands to broadcast television at scale.”

Joel Wertman, Co-President and CEO of GAIM added: “We’re not just launching a channel—we’re building the next generation of monetization. This is an omnichannel exchange that allows buyers to transact linear and CTV together. We’re on the cutting edge of automating planning, proposals, and buying across multiple stations—bringing real efficiency and ease of execution to the market. This is where ad tech is going.”

“Our focus is on meeting audiences where they are and how they consume content today,” said Yannick Ferrero, SVP, Content Distribution & Digital at Hasbro Entertainment. “With Hasbro Legends, we’re bringing our brands to broadcast at scale, reaching new audiences and creating opportunities for partners across linear and digital platforms.”

The Hasbro Legends channel will feature programming derived from Hasbro’s extensive intellectual property portfolio, with a focus on fan-favorite, classic series from heritage brands like G.I. JOE, JEM AND THE HOLOGRAMS, MY LITTLE PONY, POWER RANGERS and TRANSFORMERS.

GAIM will manage distribution and monetization across both over-the-air (OTA) and free ad-supported streaming television (FAST) environments, creating a unified ecosystem designed to maximize reach, engagement, and advertiser access within a single operating framework.
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Are they trying to compete with Me TV Toons? If so, I just have to say good luck with that. Not to say I don't like the list of shows for the channel, but as you said they always get put on lp stations. We had Retro tv here in Denver on one of the lp tv stations and it was dropped back in 2020 I believe.
 


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