S
SayNoToIBOC
Guest
"Have You Driven an iPod Lately ?"
As more and more young consumers consider the iPod as the "go anywhere" medium, while radio is perceived to be tethered to cars and nightstands, the Steven Jobs assault continues. The big news coming out of the auto industry is the announcement that iPod access will become even easier. Ford, GM, and Mazda have teamed up with Apple to integrate the iPod technology into new 2007 vehicles.
So forget your iTrips. This makes iPod access in cars even easier. And consider that we're now talking about the owners of GM products and Fords - obviously an older demographic as a rule. Now, they too will become introduced to iPods, as Apple's wildly successful mp3 players will become even more mass market.
And it also means that if you've had any questions about the validity of podcasting, move onto being skeptical about something else. Aside from entertainment oriented podcasts (like from your morning show or your local band program), more and more companies will start thinking about including podcasts as part of their business strategy. Want to disseminate a new procedure or make sure that everyone is up to speed with new HR policies? Create a podcast and make sure employees listen to it.
Meanwhile, this is a blow to HD Radio (and satellite radio, too), but it also is a reason for the Alliance and radio in general to pause and consider what it all means. The iPod is driving changes in the way vehicles are equipped because it's hot, it's unique, it's personal, and it's cool.
AND
Apple sold 8 million iPods in its most recent quarter.
"iPod brand appeal keeps sales surging"
http://macdailynews.com/index.php/weblog/comments/10381/
"Perhaps if the audience continues to ignore HD radio (there aren't even 10,000 radios in the hands of listeners after years of sales, and half of those aren't multicast-enabled) it will go away and we can join the rest of the world using the Eureka standard. We'll benefit from plentiful, inexpensive, Tivo-like "radios" now sold worldwide and enable new broadcasting voices on our now tightly-controlled dial. A side benefit: HD radios work only in the US, Eureka standard digital radios work everywhere. More likely: Webcasting, podcasting, satellite continue to show amazing growth with ubiquitous connectivity while the old radio world chokes on HD."
"And while the number of HD radios in use today is in the tens of thousands, it is expected to grow to 1 million by the end of the year, according to iBiquity Digital, the company that is developing and licensing HD radio technology. That's still a sliver of the 100 million radios sold annually and the 900 million to 1 billion radios in use today. But HD radio promoters remain confident it will grow in appeal, much like high-definition television is taking root."
Yea, right - 1 million, by year's end ! More iBiuity B.S. - keep dreaming !
Interesting - 100 million analog radios sold annually - hmmmmmm.
As more and more young consumers consider the iPod as the "go anywhere" medium, while radio is perceived to be tethered to cars and nightstands, the Steven Jobs assault continues. The big news coming out of the auto industry is the announcement that iPod access will become even easier. Ford, GM, and Mazda have teamed up with Apple to integrate the iPod technology into new 2007 vehicles.
So forget your iTrips. This makes iPod access in cars even easier. And consider that we're now talking about the owners of GM products and Fords - obviously an older demographic as a rule. Now, they too will become introduced to iPods, as Apple's wildly successful mp3 players will become even more mass market.
And it also means that if you've had any questions about the validity of podcasting, move onto being skeptical about something else. Aside from entertainment oriented podcasts (like from your morning show or your local band program), more and more companies will start thinking about including podcasts as part of their business strategy. Want to disseminate a new procedure or make sure that everyone is up to speed with new HR policies? Create a podcast and make sure employees listen to it.
Meanwhile, this is a blow to HD Radio (and satellite radio, too), but it also is a reason for the Alliance and radio in general to pause and consider what it all means. The iPod is driving changes in the way vehicles are equipped because it's hot, it's unique, it's personal, and it's cool.
AND
Apple sold 8 million iPods in its most recent quarter.
"iPod brand appeal keeps sales surging"
http://macdailynews.com/index.php/weblog/comments/10381/
"Perhaps if the audience continues to ignore HD radio (there aren't even 10,000 radios in the hands of listeners after years of sales, and half of those aren't multicast-enabled) it will go away and we can join the rest of the world using the Eureka standard. We'll benefit from plentiful, inexpensive, Tivo-like "radios" now sold worldwide and enable new broadcasting voices on our now tightly-controlled dial. A side benefit: HD radios work only in the US, Eureka standard digital radios work everywhere. More likely: Webcasting, podcasting, satellite continue to show amazing growth with ubiquitous connectivity while the old radio world chokes on HD."
"And while the number of HD radios in use today is in the tens of thousands, it is expected to grow to 1 million by the end of the year, according to iBiquity Digital, the company that is developing and licensing HD radio technology. That's still a sliver of the 100 million radios sold annually and the 900 million to 1 billion radios in use today. But HD radio promoters remain confident it will grow in appeal, much like high-definition television is taking root."
Yea, right - 1 million, by year's end ! More iBiuity B.S. - keep dreaming !
Interesting - 100 million analog radios sold annually - hmmmmmm.