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HBO Now Streaming Has Ballooned 40% in Past Week, WarnerMedia Says

Y2kTheNewOldies

Y2kTheNewOldies

https://variety.com/2020/tv/news/hbo-now-streaming-growth-stats-coronavirus-1203543848/


UPDATED: HBO is seeing a burst of viewing as millions of Americans are shut indoors during the coronavirus pandemic.

Time spent with the HBO Now streaming service since Saturday, March 14, was up over 40% from the previous four-week average, according to WarnerMedia. The media conglomerate said it’s the highest engagement rates for HBO Now since last summer after “Euphoria” season 1 and “Big Little Lies” season 2 launched.

In addition, during the most recent week, daily binge viewing of HBO series (three or more episodes per session) increased 65% compared with the prior four weeks, per WarnerMedia. Regular TV viewing of HBO also is up.

But how the quarantine has affected HBO’s subscriber levels is another question — in other words, it’s not clear if HBO is gaining significant numbers of new customers, or if the majority of the viewing increase is coming from existing subs.
Click to expand...


Also at the same time AT&T would have to control the bandwidth in this situation when the burst is sudden and also with the current situation with COVID-19 where the hospitals would have to get top priority.
 
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